10 things every business owner should consider for mobile optimisation of website

Optimising your website for mobile devices is a crucial step in ensuring your site will be visible to potential customers, whether on the go or at home.

Mobile users are more likely than desktop users to abandon websites that do not load quickly, according to Google’s Mobile Playbook. 47% of all mobile searches result in immediate action from the user within 30 seconds, such as calling a business or visiting a store locator.

If you don’t have a mobile-friendly website, you could be losing out on sales opportunities and even some customers who would have been willing to make purchases from a desktop computer.y

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So how do you optimise your website for mobile?

The initial steps include determining what features your current website has that would be beneficial on smaller screens:

1) Make sure that all text fits on one screen without scrolling. Users don’t like scrolling down long pages; they prefer shorter pages with fewer distractions.

 

2) Ensure images have captions or descriptions so users don’t need to hover over them before they understand what they are looking at. If too many photos are on one page without any captions or descriptions, users will be confused about what each image represents and possibly leave your site.

 

Once you ensure these crucial things, provide the following steps are taken care of:

 

Reduce page load time 

If visitors wait too long for a page to load, they may think twice about returning or going elsewhere. You can reduce page load by reducing the size of images and videos and using lightweight web fonts instead of bulky ones.

 

Use responsive design 

Responsive web design allows your site’s content to adjust depending on the device it’s being viewed. This means visitors don’t have to squint at tiny text or scroll endlessly down long pages on their phones.

 

Simplify your navigation menu

Navigation is one of the most important aspects of a mobile-friendly website, as it allows users to quickly move through your site and find what they’re looking for. 

If the menu is too complicated or has too many subcategories, it can be difficult for users to find where they want to go.

 

Use text instead of images.

Due to the small screen size of mobile devices, images are often used in place of text to display more information on one page. However, this can cause problems when users try navigating through your site using their fingers (as opposed to using a mouse). 

Instead of using images where possible, use buttons and include a photograph only if required.

 

Map your customer journey

This involves looking at where your customers are in their buying journey when they come to your site and what they’re doing there. You want to identify the most common steps that lead to conversion, so you can ensure they’re easy to follow and accessible from any device.

 

Consider (and reconsider) your metrics.

In the world of web analytics, pageviews are king. You’re happy if a user visits your site and views a page. But what if that user is on a mobile device? You could miss out on many users who do not see your content as intended.

An article from Google suggests that many marketers don’t even know how many people use their sites on mobile devices because they’re so focused on their web analytics reports. It’s important to realise that pageviews are not the only metric worth tracking.

Consider an alternative metric, time spent on site. This will help you understand how much time users spend looking at your content while browsing on different devices. This is vital information when considering what content needs to be prioritised for mobile visitors.

 

Simplify forms

Forms are essential to any online business, but they can make a website hard to use on a mobile device. If your customers have to complete lengthy forms on their phones, they’re likely to give up and go elsewhere. 

The best way to address the concern is by simplifying the form or breaking it up into multiple steps so that users can complete it on their desktop or laptop. If you can’t do this, consider using a mobile-friendly form builder such as Typeform or Google Forms.

 

Make sure URLs are short and precise.

Long URLs look clunky and take up valuable space in the address bar – especially on mobile devices with less space. To avoid this problem, avoid using file names as URLs and keep them short and easy to remember. 

If you have several versions of a page that share similar URL structures (such as /products/category-name/subcategory-name) try using a canonical link element in the head of each page’s HTML code so that all links point to one version of the page rather than multiple ones.

 

Optimise CTA Size & Location

Your call to action (CTA) should be clear and easy to find. It should also be large enough for users to tap on their phones.

Make sure your CTA is a different colour from other elements on the page so that it stands out from the background. In addition, make sure your CTA stays at the top of the page throughout your user’s journey – don’t move it down as they scroll through the page!

 

Make sure it’s easy to read.

Font size is essential – not only does it affect how much text fits on a page, but it also impacts how quickly people can read information. 

People read faster when font sizes are large (about 16 pixels), which makes sense because our brains are wired to recognise shapes quickly before making sense of the words inside them. So avoid small fonts at all costs.

 

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What are the benefits of optimising your website for a responsive one?

A professional web development company will help you with your website’s mobile friendliness by creating a mobile-friendly website.

A mobile-friendly site can be easily navigated and viewed on a smartphone or tablet. It is essential to have a mobile-friendly website because it helps increase your rank in search engine results and keeps customers coming back to your site.

 

There are many benefits to having a mobile-friendly website, such as:

• Increased sales – The number of people who use their smartphones to search for products and services is growing exponentially. Optimising your site for mobile devices ensures that potential customers can easily find what they are looking for on the go. This increases their likelihood of making a purchase from your store rather than from another business that isn’t optimised for mobile devices.

 

• Improved user experience – People expect websites to load quickly and easily on their phones and tablets; therefore, having a non-optimised site can be frustrating if it doesn’t meet these expectations. This can lead to lost revenue because customers may become frustrated with navigating your site (or, even worse, give up altogether).

 

• Higher ranking on Google – The most obvious benefit is that you will rank higher on Google. If your site is not responsive, Google will penalise it by lowering its ranking. This means it will take longer to reach page 1, and it’ll be harder to stay there. It also means that people will have a poor experience visiting your site via mobile or tablet devices.

 

• More traffic – A responsive design works across all devices and browsers, meaning more people will visit your website and visit it often. This is because they will no longer have to scroll down to see everything on the screen – everything will be visible at once. This increases the chance that someone will buy something from you or subscribe to your newsletter.

• Less maintenance work – If you want people to return to your website repeatedly, you need to ensure that it looks good at all times – even if their device or browser changes over time. With a responsive design, the server automatically does all maintenance work whenever someone visits your site – there is nothing for you to do.

 

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Conclusion

Optimising your website for a responsive design will do more than just give your website a modern look; it will also make your site more readable, easier to navigate, and more compatible with mobile devices.

All of this is accomplished without any significant changes to the content or design of your website. And while the benefits are evident on a responsive website, they’re also applicable to sites that have been designed using separate desktop and mobile versions.

If you aren’t sure how to go about your website’s mobile friendliness, get in touch with a competent web design company in Melbourne.