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Web Development

5 Steps To Set Up A Website for Your Startup

Gone are the days when you could run a business just from the brick and mortar business. Even if you own a store at a prime location, it is important to have a good quality business website. With the digital revolution, small as well as big businesses need to Set Up A Website for Your Startup.

If you own a startup, the building of a website becomes even more essential. If you are new to the digital world, we can help you build the best website for your startup.

So, let’s get started!!

Content is the king

Well, content is rightly the kind when it comes to setting up a website. When you begin your website, don’t worry about the layout and the placement of the content. All you need is to give a bold and easy-to-read message about your brand and business on your website’s homepage. Using an online ad that can point towards the article about your work and the goods and services you offer will always work.

Technically simple

Most people may differ with the opinion, but technical simplicity can pave the way for your brand and business’s success. All you need is a simple HTML/CSS website for your business. If you know PHP, you can also add headers and footers in the template to make your life easier.

If you have good fluency with HTML/CSS, you can use boilerplates to set out layouts and components. You can even build a basic website without having any coding knowledge. You can also kick start building your website by using an HTML/CSS template. Templates can make tasks easier for you. The only issue with templates is that it lacks customizability when compared to boilerplates. In addition to this, development can also be slightly challenging. If you can find a template that can work well for your startup, nothing can be better than this at the starting point. You can look for the best templates on Google. Many websites also provide free templates. So, make a good choice and establish your business on an online platform.

Don’t use Content Management System

Yes, you read it right. You don’t need to use a Content Management System for your website. No doubt, there are lots of advantages of this system, but it can also make your life hell. This point is especially important for startups. This is because, in the initial stage, your vision for the business and overall business functioning can change drastically. Thus, reconfiguring CMS to fit changes can cost a lot. So, if you don’t have too many resources, try to stay away from CMS.

Focus on design

Most people pay attention to the development part of the website. It is also important to emphasize beautiful fonts, great color, and designing features when you are thinking about setting up a website. Beautiful texts and imagery can be quite helpful in designing your website that looks amazingly beautiful.

Try to plan a layout that can look different. Try to make your website stand out from the crowd of websites available on search engines.

Leave some space for marketing

Many people feel that once their website is live, people will start pouring in. But, this never happens. The next step is to do some marketing for your website. For this, you need to have:

Social media presence

It is the cheapest and easiest way to tell people that you have an online presence. Adding social media icons on your website will enable people to visit your business’s social media channel. Make sure to be present on social platforms that are as per the niche of your business.

Paid advertising

Another method to boost your brand and business presence online through websites is through paid advertising called Pay Per Click (PPC). PPC is one of the best ways that can help you in finding your target audience and in quick time as well.

SEO

SEO service is a great way that can help you to improve the ranking of your business and website on search engine platforms. After building a new website, now you need to promote it. So for that, you must hire a reputed firm that can help to promote your website higher on Search engines like Google & Bing.

So, what are you waiting for? You can’t think about running your business through a brick-and-mortar store. Making the online presence of your business and brand is possible only if you have a website. Follow all these steps to get the perfect website for your website. If you don’t know much about setting up a website, make sure to contact a good digital marketing agency. These agencies have skilled and highly innovative people who can help you in setting up a website. Let us know if you need additional details about website building for your startup.

Mansi Rana

My name is Mansi Rana, I’m the Managing Director of EZ Rankings - SEO Services agency. I’m really interested in creating a great piece to add to all the great stuff you currently have up. My work has appeared on Ceoworld.biz, Growmap, Tweakyourbiz, Sitepronews, and Clutch among others.

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