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Digital Marketing

6 Steps to develop Instagram Marketing Strategy


Instagram users have skyrocketed drastically since 2010. According to Statista, there are more than a billion active users on it. And, those are huge figures. 

Brands cannot risk such an ore-mine of users. According to Instagram, 60% of users research and discover products on Instagram.

So, retailers and ecommerce brands are considering Instagram as another storefront. But now the question arises- How can you use Instagram to build your brand?  

You are not alone if you struggle with promoting your brand on Instagram. Here you will find the list of actionable strategies for successful Instagram marketing.  

In this post, we’d just want to answer many such questions:  

Why is Instagram Marketing important for businesses?  

The brands have changed the way of communicating with consumers. They have shifted from traditional visuals to story-telling techniques like reels and stories to engage with the audience.  

The visual contents are engaging, understandable, and easy to remember. According to invespcro, brands that use Instagram marketing have 60 times the engagement rate of Facebook and 140 times the engagement rate of Twitter.  

Benefits of Instagram for Business  

Instagrammers connect with brands. 90% of users follow a brand on Instagram. (Source: Instagram). When looking at various ways to use Instagram for marketing, you can split the activity into two main categories:  

  • Sponsored content and influencer marketing are examples of paid strategies.
  • Unpaid methods include generating organic content like posts, Instagram Stories, and comments, as well as interacting with the user’s content. 

By applying these activities, you can establish your brand on Instagram among other relevant competitor brands. 

Brand Awareness  

Instagram marketing is a terrific way to raise brand exposure. Almost all users admit that this social media platform facilitates the discovery of new products or services.

Even better, users have a higher level of confidence in the brands that are promoted on Instagram.  

Build Community  

Because Instagram ads manager avails the option of targeting, it enhances the reach of your business by allowing you to precisely identify your target audience.

You may use them to target the most appropriate audience based on demographic information, interests, behavior, and more. Even better, the Instagram ads manager gives you extensive remarketing possibilities.

When targeting and retargeting are combined, you can not only generate more qualified Instagram leads, but also successfully drive prospects from other channels through the sales funnel.  

Influence People  

One of the most effective channels for maintaining client connections is social media.

It allows you to collect feedback from your audience through likes and comments, educate them with engaging content, notify them about special deals, and much more.  

If you want to reach out to potential consumers on Instagram, working with influencers is one of the ways. Promote your brand through a few influencers with relevant audiences for your product or service and good followings in your industry.  

Lead Generation  

We already know that the Instagram audience is keen to make purchases. Because of this quirk, Instagram allows companies to make the most of their platform.

They can use links in Instagram Stories, tags, advertisements, and redirecting links of their purchase site. Thus, Instagram is indeed a platform ready for generating leads. 

And to stay in the competition you need some focused plan to follow for Instagram. Let’s jump into the recommended ways to update your strategy. 

Instagram Marketing: 6 Ways to Update Your Strategy  

Decide Your Marketing Goals 

Before you start posting on Instagram, make sure you are clear about why you are on Instagram. What did you create that Business account for?  

Whether you own a plant nursery and want to do business online or you’re an artist who wants to engage his followers and get invites for performance, Instagram marketing works for all. 

Are you looking for ways to generate leads? Do you want to develop a community? Brand awareness? What is your clear goal?  

Everything from your content strategy to how much time you spend on the platform will be determined by these objectives. The best approach to learning how businesses and consumers engage with each other is to explore the platform as a user. 

 You may use Instagram for a variety of purposes, including posting images and videos of products as well as sharing user-generated content (UGC). 

Decide your Target Audience

Well once the goals are decided, you need to choose your target audience so that you can plan your posts. Age, location, gender, income, hobbies, and motives are all significant factors.  

Are you confused as to where to begin? Keep track of trending topics and hashtags that are relevant to your industry.

Check out who’s using and interacting with these hashtags, and who’s using them. You may find their followers and people that are influenced by them. Why? Because this will help you choose your target audience. 

Instagram hashtag strategy

Implementing Instagram hashtags strategies to boost your posts to a larger audience is exclusively helpful. You can measure your performance and use Instagram Analytics tools if you know why you share your posts.  

Know Your Competitors  

Once you’re ready to target your audience, find who else is targeting them with products and services. Check out their posts, the hashtags, and the ways of approach.

Make sure you carry out an audit of how often they post and the captions they use. Review similar profiles and hashtags to note down any opportunities they’ve missed.

A complete mixture of these will help you stand out in your industry and grow followers as well as business. That’s why competitor analysis is important for your strategy. 

Create an Appealing Content  

As you know, content is the king of social media, users are critical both for visuals and texts. Begin with confirming the main theme and a single message to deliver.

Whether you decide to go with showcasing your products, focusing on the brand’s culture, or entertaining your followers.  

Create content in the formats that are most engaging for your field. You can use static pictures, stories, reels, and short or longer video formats with IGTV.

Putting the shots of behind-the-scenes on your stories attracts the visitors to check your profile and get engaged. Check out some content marketing trends that can help you further. 

Consistent Aesthetics & frequency of Posts  

Depending upon your industry, make sure that you create beautiful, eye-catching, and high-quality content. In the end, it’s all about visuals where elegant and catchy colorful posts will grab the user’s attention.  

You can have consistent visuals that correlate with your brand personality. A better way is to stick to your brand colors and guidelines – it will help you be recognized over all platforms.  

Engagement to grow Followers  

When you’re creating engaging posts timely, it is time to increase your followers. This can be done by following niche influencers, commenting, or sharing their posts.  

You can make use of paid promotion options, such as influencer marketing or Instagram Ad campaigns. You can share user-generated content on your stories to engage the followers to show off your services because users will reshare your stories on their profiles. 

Share your Instagram profile with your distinct hashtags to an interested public through email or any other platform. You know- Aiming for quality over quantity works the best.  

Also, read Top 8 Local SEO Factors to Follow in 2022


And to establish your brand here, you need to have rich content that engages visitors. The ways to develop marketing strategies and ideas mentioned above are applicable to brands of all sizes and forms. 

Knowing what works with consumers requires consistency and experimentation, from improving your profile to engaging your followers and beyond. You can simply manage various parts of your brand’s online presence by implementing a successful social media campaign 

Our digital marketing professionals can assist your brand in reaching and connecting with more people, and growing your business online. Contact us today to get your Instagram business account transformed.  

Ankit Parashar

Ankit Parashar is the founder and director of ABK Digital, a leading digital marketing agency catering to clients of all industries across the globe. He has 10+ years of experience in marketing, spearheading deal-making, strategic partnerships, sales, and business development.

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