SEO (Search Engine Optimization) or natural referencing means optimization for search engines. This term defines all techniques implemented to improve the position of websites on the results pages of search engines. If for most people, referencing immediately echoes the addition of keywords, it is far from integrating this single parameter. OMT Lahore gives you the 8 main tips to optimize your SEO!
CREATE QUALITY CONTENT
The content of your website is the number 1 element of good SEO and know that an effective content strategy is based on several criteria.
It is first of all necessary to identify the queries on which to position oneself, according to the volume of user searches. These queries will be the heart of the content, the subject of your pages. You will then have to base yourself on their lexical field to create rich content. This is called SEO semantics. This content must be detailed, and precisely provide a complete and relevant answer to the searches of Internet users.
Then come the famous keywords! Select them carefully and place as many of them as possible in your content in a logical and coherent way. Indeed, Google attaches great importance to the understanding of content by users.
Finally, visual content is just as important. Be sure to use qualitative images related to your activity. You will be able to acquire more qualified traffic on your site.
OPTIMIZE YOUR TAGS
As we mentioned earlier, Google attaches great importance to the consistency of content. So it is essential to add some technical factors to make your website clear. This is where the title, Hn and Alt tags come in, as well as meta descriptions. These tags are embedded with HTML code, so it is a technical part of SEO.
The title tag allows you to give a title to your web page, which you will find in the bar of the same name of your browser but also in the search engine results pages. It is imperative to fill in and optimize these title tags with keywords related to the subject of the page but also to your company because they play an essential role in natural referencing.
The meta description tag allows you to give a description to a web page. Aiming to inform Google and Internet users of the subject of the page. It also increases the CTR (the click-through rate), if the terms encouraging the click are well chosen. Be sure to respect the character limit, or you risk having the content of your tags truncated by Google.
The Hn Tags correspond to the titles introducing the different contents. The H stands for “heading” in English and there are a total of 6 Hn tags. They are intended to prioritize the content and facilitate reading while showing Google the major information on the page.
Finally, Alt tags correspond to the alternative text of an image or a visual. They allow you to assign them a description. This technique brings added value to SEO because Google can then identify the content of the display and understand that the image is relevant to the keywords. This tag also plays a role in the accessibility of your site because thanks to it. Google is able to read it aloud and therefore provide the description of the image to blind or visually impaired people.
BE SURE TO INCREASE YOUR POPULARITY
One of the solutions to increase its popularity on the web and thus improve its referencing is to integrate backlinks to its website.
But what is a backlink? It’s an “external link/return link”, the backlink is a link that points to site A, from site B. These are of fundamental importance for the referencing of a site. In order to ensure optimal positioning on your most strategic keywords, quality backlinks are at the heart of Google’s requirements.
But then, how to get backlinks? Well, all this is somewhat of an exchange of good practices: you can offer a site to point links to it, in exchange for it to do the same in return. Everyone is benefiting.
DON’T NEGLECT RESPONSIVE
Responsive design is a technique that allows you to adapt the display of your site to each screen size. The goal is to offer your users an optimal version of your site at all times. Whether they are viewing it from a smartphone, computer, or tablet.
Faced with the exponential growth of mobile use for web searches, Google has updated its algorithm and now favors sites with a responsive version. The algorithm in question is called “ Google Mobile Friendly ” and proves that the responsive format is no longer an advantage but a necessity for the success of a website.
MAKE SURE YOU HAVE AN EVEN MORE EFFICIENT SITE
The performance of a site is essential to meet the criteria of search engine robots. A fast and efficient site will therefore be valued and will stand out more easily in the SERPs (search engine result pages), in other words, the results of the search engines in question.
You can analyze the performance of your website using PageSpeed Insights. This tool, deployed by Google, will allow you to obtain a final score out of 100 and show you the indicators to work on in order to improve the user experience on the site. PageSpeed is very interesting because it is able to analyze data from Google robots, but also user data. Collected in real conditions when they browse your site from Google Chrome. Among the indicators analyzed, we find in particular the display time of the first element, the responsiveness of the pages after clicking on a button or link, etc.
You will then have access to a number of recommendations from PageSpeed, such as reducing the weight of images or other resources present on the latter, which will influence the speed of the site in a negative way.
MAXIMIZE YOUR SITEMAP
The sitemap designates a file allowing you to group together all the pages of your site, themselves grouped into categories (pages, posts, portfolio, categories, etc.). The latter makes it possible to correctly and synthetically prioritize the URLs of the site. This type of file is analyzed by Google and makes it possible to indicate to its search engine the information that you consider important on your site.
It is important that a sitemap is not overloaded, but organized in a relevant way so that it does not contain URLs or categories that do not need to be referenced.
USE THE SEARCH CONSOLE TOOL
Search Console is also a tool developed by Google. It allows you to measure the performance of your indexed content, solve problems and optimize your ranking in search results.
With this tool, you can identify the most requested queries on your site and check the index coverage to ensure that Google has crawled all the pages on your site. In addition, the Search Console notifies you in the event of an error (a soft 404 error, a page blocked by a “no index” tag, or a server error) and thus makes it possible to avoid a drop in referencing.
As you will have understood, the Search Console is essential for good SEO because it is useful for analyzing the visibility and the proper functioning of your site.
DON’T FORGET GOOGLE ANALYTICS
Once again, Google gave us a gift with Google Analytics, a truly essential tool. The latter allows you to analyze the audience of your website or application. Thanks to it, you can collect information about users and their behavior while browsing. This information is essential for understanding what works best or, on the contrary, areas for improvement.
By analyzing the various indicators present on Google Analytics, you will be able to put in place strategies to boost the traffic of your site, optimize your natural referencing, and, in fact, improve your conversion rate.
SEO is a complex and constantly evolving aspect. There is no exact science, only time and patience will allow you to know if the methods you have put in place have a positive impact on the position of your site on the search engines. We have given you the 8 main aspects not to be overlooked to optimize your natural referencing, but know that there are a very large number of them.