The process of imparting a better user experience to the customers via various digital products such as web pages, mobile sites, web apps, digital dashboards, etc., is known as digital product development. Digital products are nothing but code-based platforms where the business services or products are presented or displayed that incites an interactive value.
The steps in the process of product development vary. This largely depends on the product strategy and the product’s functionality. However, there are three important stages in the digital product development process – the idea stage, the design, the development stage, and the growth stage.
There are several substages in these product development stages. These substages are better performed by The product management, software development, and product development teams. Also, prototyping and quality assurance testing ensure that the digital product development service provides the perfect results.
While prototyping aims to examine the method of building a digital product, QA testing involves performing a series of tests to eliminate bugs and purify the final digital product development. The product’s development and evolution constitute an integral part of the digital product development process.
Why has digital product development gained popularity?
A smartphone user, on average, has 40 apps installed on his phone. Out of these 40 apps, he uses only 18 regularly. Again, in a millennial’s phone, you will come across 67 apps installed on their phone. However, the millennials use only 25 apps regularly. We can infer that even though the customer has recognized an app to be his solution, he barely uses it every day.
However much disturbing this is, it is a new reality. Consumers today have lesser time and mind space to focus on something that necessarily does not excite them. On the contrary, the consumers are attracted only to those platforms capable of grabbing their attention. Here lies the crux. Some several companies or businesses are selling similar products or services like you. How do you stand out from them? One of the best policies to stand out is enhancing marketing.
The digital product development process was developed to enhance one’s business and get attracted to customers. The digital product development strategy mixes marketing, product development, and product designing. When all these three approaches are combined, they create a systematic growth to capture the customers’ attention. The primary purpose behind this digital product development is:
- It is for compel the customers to make the right purchase decision
- To draw their attention by providing them a satisfying customer experience
- Also to build habits that cater to their needs
Further, the product development process should be strategized to retain the customers and give them such an experience that they get inspired organically to become a thorough customer of your brand.
Advantages of digital product development
Now that you have clearly understood the importance of the digital product development process, it is time to point out its multiple benefits. Here are the positives that a full-on digital product development process can provide you:
Creating a thorough digital product development uses social media, endpoint devices, and data analytics to unfurl customer behavior insights. This helps to make the necessary changes in the development process and generate a digital product development process that will allow you to target more potential customers.
In short, these insights help the businesses comprehend the customers’ needs, the ways these needs can be channelized, and the perfect time to trigger these needs. Further, when you pay attention to consumer analytics, it helps your businesses track how consumer buying trends and behavior evolve in this digital era.
Today, the IT infrastructure is more cloud-based. This is why businesses today do not have to make much investment behind expensive server-grade hardware and software. With a limited investment in cloud services, businesses today can develop and test the reception of their products using the target segment.
Besides, the cloud allows businesses to add more or subtract from their allocation of resources, depending on the various demands of the market. Thus, it can be rightly said that the cloud is one of the essential pillars of the digital product development process.
Improved Speed and performance
The digital product development process is more responsive and iterative, unlike the traditional product development process. The digital product development process has essential steps catering to minimum viable products, designing, wireframing, and prototyping. This allows the businesses to test the product development before being finally launched into the market (although in a restricted manner).
Once the product development process is put to the test, the businesses can recognize their loopholes and take the necessary measures all at once. Besides, the rapid prototyping and responsive feature of the product development process allows the inclusion of new features. So, speed improvement can constantly enhance users experience and it really helps to disappoint visitors.
Visibility and better decision making
When carrying out the process of product development digitally, businesses have to create a team and collaborate with them. Along with the progression of the product development, the team can track and monitor the product development status simultaneously. As a result, data-driven and customer-oriented decisions are made. Moreover, the team gets real-time consumer behavior data to quickly identify issues and resolve them.
Stages of digital product development
To conduct a digital product development thoroughly, here are seven steps that one needs to follow:
Step 1: Analysis, research, and preparation
This is the first and foremost step where you should do every kind of background research that will help you to make decisions at ease. Here, you have to find the user’s needs and then create a product development idea based on it. Also, do not forget to fix a reasonable budget.
Step 2: Sketching and wireframing
Now that you are aware of the kind of product development that you want to follow, it is time to think about the looks or appearance of the product. For this, you can bring in expert product designers to help you.
Step 3: Design
Ask the designer about how your product will look on various platforms. Make sure users can easily navigate the products on your website. Also, discuss the user experience animations.
Step 4: Prototyping
Before you lay your hands on the product development process, you can have a prototype developed from beforehand. Even though this prototype gives a basic idea or works as a rough draft, you can consider running the tests with your target group.
Step 5: Agile implementation
Use an Agile project management methodology that has a chance of increasing the productivity of your business, gives you hands-on control on your products, and results in a valuable end product.
Step 6: Launch
Everyone was waiting so long. now the waiting is over. It is time to create your marketing and communication plan to ensure that the digital product development platform reaches the maximum target audience.
Step 7: Maintenance and Support
This is the most overlooked yet vital part of the digital product development process. If you have to curb the costs at this stage, you must plan things out beforehand.
So, by now, you can gain lots of benefits using digital product development. Also, when the whole world is undergoing digitization, it is crucial to digitize your business to gain the desired results.