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App DevelopmentTech

Develop Social Media App The Right Way

People love having time spent on social media networks, and the current market looking to find tools that can satisfy this desire. It’s not hard to see that the Coronavirus outbreak has affected people’s online behavior. There was a massive study by GlobalWebIndex and they discovered that over 40 percent of internet users began in recent months to be more active using social media in recent months.

When you combine all the elements making an app for social media is a great idea considering that the market is brimming with potential customers. So let’s look at the steps mentioned below to create a social media app the right way:

Step 1. Determine The Right Product/Market Fit

The concept of a market/product fit is a reference to that startups have created the best product that is compatible with the market it is targeting. Startups must follow an easy-to-follow process to satisfy the needs of customers.

In the process of creating apps for social media Startups must be flexible in their strategy, since the product that is ultimately an instant success could differ from the initial concept. Companies such as Instagram and Twitter have had success because they kept changing their approach until they had the perfect product/market match.

Startups can also take a lesson from the way Whatsapp evolves from a simple tool for setting status to a complete messenger after Apple introduced push notifications. It is believed that a social media application is constantly evolving depending on the factors that influence the behavior of users.

Finding the perfect market and the right target audience at the beginning stages of a business challenging. But startups can rely on a tried and tested strategy in which the app is created to appeal to a specific group. When an app has shown success for a specific group it repeated for a different.

Step 2. Gain Competitive Advantage Through Market Research

The web and mobile app design and development process of social media isn’t just about programming and then releasing the app to the end-users. The majority of its success lies in conducting market research in a proper manner. Before creating the app startups must evaluate their competition, focusing in the areas that will propel them to the top of the list.

With a thorough understanding of the market startups better placed to create a product that fills in the gap left by existing apps. The app that is launched must offer an original proposition rather than being just another app’ in a marketplace.

Step 3. Gain A Better View Of Target Audience 

Startups should be receiving feedback from the people they want to reach for their social network application. This allows startups to add features based on actual preferences and behavior of their target audience.

Instead of planning an app based on hypotheses, startups should have one-on-one meetings with their users. This will allow founders to get an idea of issues and to work on finding a solution. Initial contact with current users can help to create a solid database of customers to the application.

Interviews combined with techniques like creating personas and customer journey maps (CJM). Persona creation is a successful method that involves identifying the most typical traits of users are analyzed using an ad-hoc strategy.

A CJM aids startups to identify user’s behavior and gather information for the improvement of the application. A successful CJM typically includes the persona timeline, timeline, actions and expectations.

Step 4. Pick A Business Model That Is Profitable For Your App

The bottom line is that the social media application needs to well-received by users and likely to make money. Therefore, it’s crucial to select a strategy that will allow for long-term growth and keep revenue within reach. Here are a few popular business models that are widely used in social media applications.

Option 1: Freemium Model

The freemium model permits users to sign up free and enjoy several of the basic features that are available. However access to premium services can only be accessed by paying members. LinkedIn is a social media platform for professionals is charged a premium for access to services such as InMail and job-matching.

Option 2: Advertising Model

A lot of social media depend on advertising to earn revenues. Applications such as Facebook as well as Instagram are built in this way. The goal is to quickly expand the number of users and to make use of data-driven strategies to provide users with relevant advertisements.

Social media platforms must gather personal data such as gender, age, geographic locations, and other interests. In order to make them attractive to advertisers to succeed. Of course, the amount of traffic plays an important role in determining whether advertisers are willing to pay for ads through the app.

TikTok is a social network with more than 800 million daily active users lets different types of ads that include cleverly incorporating commercial videos in its feed called ‘For You’.

Step 5. Interact With A User-Friendly and Intuitive Design

Startups need to apply all the information from previous research to useful use. The user experience is the determining factor in the effectiveness or otherwise of the new social media applications. Startups must have a solid knowledge of what users expect and design the app to match.

Tinder is a relationship application by matching that connects users based on photos, is it does this by presenting the most suitable matches based on the profile. In the year 2019, Tinder changed its algorithm to allow users who are active simultaneously. This move was made to prevent users from spending time clicks on profiles that aren’t anymore active.

The less is more is in the realm of apps for social media are in the matter. Startups must ensure that their app’s design is attractive and also useful. An unorganized and messy layout can discourage potential users. Instead, app developers should concentrate on the audience that might be using the app , and provide additional features that are worth the cost.

The concept is to create an online ecosystem that delights everyone who uses the application.

For instance, Facebook has nailed it with its social media feeds for consumers. However, it also offers a variety of tools for advertisers and creators of content.

Step 6. Create An MVP To Rapidly Test Ideas

An MVP (or minimum-viable product) is the basic outline of an app. This contains only the most basic features required to work. It’s an excellent method for startups to try their market within a simpler setting.

Startups do not have to worry about having to deal with multiple technical issues. That arise from the integration of every feature on the application. In addition, users can test an app that isn’t packed with features.

What do startups need to consider when deciding what features will be part of the MVP? Begin by listing the essential aspects that are vital to the application.

If the founders of startups are having difficulty in deciding on features to include in the MVP. They can use the matrix of prioritization. Things that are considered ‘nice-to-haves’ are able to be included on the roadmap of the product that will be added later.

Pro-Tip-

Examine the existing applications using iterative and incremental development. This lets the app be evaluated, and also to receive feedback regarding the various components of the app.

Step 5. Collect feedback To Refine Your App For Social Media App

The social media app’s launch is just the beginning to create a product that is successful. The next step is to gather feedback from users on the MVP. The feedback from users can be a valuable indication of what’s not working and what’s working with the application.

Based on user feedback from users, startups need to constantly improve. To ensure that the release corresponds to users’ behavior and demands. At this point startups must depend on analytics to forecast patterns and trends more precisely.

Be aware of the fact that it a perpetual process since the app needs to tuned to match the user’s needs and behavior.

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