As a Shopify user, you know that the right theme can be the difference between a good site and an amazing one. A good theme will make your online store feel professional and incorporate all of the elements that are important to your customers. In this Shopify guide, we’ll walk you through all of the steps for choosing a great new theme for your Shopify store—we’ll help you think about layout, navigation and navigation options, typography, imagery and more.
Importance Of A Good Shopify Theme
Choosing the right Shopify theme is a key part of building your store. A well-designed Shopify theme can help you showcase your products in an attractive way, attract new customers, and increase conversions.
A good Shopify theme should be easy to use and customize, have a mobile-friendly design that’s compatible with all devices, and come with excellent customer support. If you don’t have time or coding skills to build your own site from scratch, you can use a premium Shopify theme as a starting point.
How To Choose The Best Shopify Themes
Choosing the right theme can put your online store on the right path. Before you buy a Shopify theme, consider your business and how it will grow in the future. This will help you choose a theme that is flexible, easy to use and easy to customize.
The first thing to do is research different themes and see what they offer in terms of design and functionality. You should look for themes with modern aesthetics but also make sure they are responsive across all devices (phones, tablets etc.). You want customers to be able to easily navigate through your site from wherever they are viewing it from!
Start with Store type
Shopping for a Shopify theme can be overwhelming, especially if you’re new to eCommerce and don’t know what type of store you want to build. Before choosing a theme, it’s important to have a solid idea of what kind of business you want to create and how the website will look and function.
- ECommerce: These themes are designed for online stores that sell products directly to customers. Some examples include furniture designers, clothing brands, and artisans who sell their goods through an online store.
- B2B: Business-to-business (B2B) sites are built with professional services in mind – such as consultants or contractors who offer their goods or services exclusively through other businesses rather than directly to consumers.
- B2C: Business-to-consumer (B2C) sites are similar but target consumers instead of other businesses – perfect for industries like retail clothing companies that sell directly to customers online or brick-and-mortar stores that maintain an online presence as well as offline storefronts.
- Fashion & Beauty: Fashion & beauty shops fall under both categories above because they often feature both physical products (such as designer clothing) as well as digital ones (like eBooks).
You may be looking for a theme that has all the features you need, or you might be happy with a theme that is more basic. You should also consider functionality, like how easy it will be to customize your store’s look and feel.
You’ll want to think about what kind of website you want to create. Do you want to sell products online? If so, then it’s important for your site to have an intuitive shopping cart and checkout process so customers can quickly purchase products from your store. Your ecommerce theme should also include multiple product pages with customizable options such as colors, sizes and brand names.
Review homepage layout
Many ecommerce store owners use their homepage to display a few of their best-selling products and then incorporate some sort of carousel or slider to display more. It is also common for them to include a grid view, where they show multiple products at once. Some themes have different designs for the home page, so make sure that you can customize it as much as you need or want.
The layout of your homepage should be consistent with the rest of your site. If visitors arrive via search engine results pages (SERPs), then they probably don’t want an unexpected design change when they click through from there. Make sure to keep this in mind when deciding on a template!
Consider product pages
When choosing a Shopify theme, it’s important to consider how the theme displays products. The best themes will allow you to display your products in a way that is easy for potential customers to navigate.
Some important factors when considering product pages are:
- How many products can fit on one page?
- Does each product have its own page or does one page contain all of them?
- Is there an option for customers to sort through different types of items (i.e., clothing sorted by size or color)?
If you’re selling a large number of items, these questions may be particularly important for your business. You’ll want your customers able to easily find what they’re looking for and browse through products quickly and easily from any device—especially mobile devices where there’s often less screen space available than on desktop computers.
Look at pages and headers
The first thing to look at is the page layout and header options. Each theme has a different page layout and header design, so it’s important to find one that suits your store. For example, some themes offer two or three different page layouts for blog posts, whereas others only have one.
Some themes also have navigation options for each page, but this will vary depending on which template you choose.
For example, some templates come with dropdown menus while others include tabs at the top of the screen instead of dropdowns (or both). Themes can also have many different product page layouts to choose from – some offer traditional list views while others show off collections in grid format or galleries with scrolling images rather than lists of products grouped together by category within sections like “All Products.”
Compare navigation options
It’s important to choose a theme with a navigation system that is easy to use, looks good and is consistent with the rest of the website. Some themes offer a dropdown or side menu, which can be ideal for creating an intuitive shopping experience.
Other themes offer a unique layout that separates navigation from content in order to create a more engaging experience. There are also themes that have no side menu at all, instead opting for a top bar on every page. The best option depends on your store’s needs and preferences!
Think about typography, color and imagery
When you’re choosing a Shopify theme, it’s important to consider the three main aspects of design: typography, color and imagery. All three have their own role in conveying your brand’s message.
You can use color and imagery to guide the user’s eye to important information such as product photos or calls-to-action (CTAs). For example, if you want users to focus on your products first when they land on your homepage, use warm colors for background images and cool ones for CTAs. And don’t forget about white space! This can help draw attention to certain areas of your site too—specifically where images are placed.
Typography is just as important as color and imagery when it comes down to communicating with customers through Shopify themes. The right font can make all the difference between someone who clicks through and someone who leaves without buying anything at all.
By using different fonts in different places throughout your site—and choosing fonts that complement each other well—you’ll create a consistent look while still making sure everything is legible (so people can read it).
Tips To Pick The Best Shopify Themes: Conclusion
When choosing a Shopify theme, it’s important to consider all of the above points. While there are many available on ThemeForest, you may also want to find one that is custom-made for your business or brand. The process is not too difficult and there are many web designers who can help you along the way. The bottom line is that if you choose wisely from the beginning, then this could be one less thing on your mind when starting up an online store!