With the popularity of posters and electronic advertising. Desk calendar still popular in our daily life.Many people may be ask a set of problems. Why many companies still custom desk calendar to promote their business ? Can a customized advertising desk calendar bring traffic? How to custom a desk calendar to promote your company? Look at my below introduction,you will find the answer.
Why are custom printed desk calendars the best promotional tool ?
1. The price is cheap.
Custom desk calendar is the cheapest way to promote our business than other electronic advertise. For example, print 1000 copies of desk calendar only needs $2000. But you make a electronic advertising and promote through various channels. It may be needs $10000-$100000,even more higher.
2. As a gift for your customer to maintain the relationship.
At the end of year,many companies will choose custom desk calendar as a gift for their clients. Why they print the desk calendar is not choose other gifts? Because you choose other gifts for your customers, they may not remember who gave them. Because there are too many companies giving them gifts at the end of the year. But a custom desk calendar is different because your company information is printed on it and your customers can remember who gave them.
3. Advertise your company for free 365 days.
Although today’s smartphones have set solar terms such as the lunar calendar. Many people keep the habit of reading the desk calendar every day.Because some major festivals are according to the lunar calendar. The desk and wall calendars have lunar moments. And the desk calendar has a note function so they can mark certain special days. So when your customers open their desk calendar every day. They will see your company and product information,and remember you. That means the desk calendar advertise your company for free 365 days. There isn’t any outreach method to do this, but print a 365 day desk calendar does.
Can a desk calendar bring traffic?
The answer is sure. When your target or old customers learn about your brand or new products through the desk calendar. Due to 365 days advertising effect. Your brand and your company had been imprinted in their minds. Thus, they had been trusting your brand. They will buy your new products or recommend to their friends and partners.
How to custom a desk calendar to promote your company?
1. Determine the target.
When you design to custom a desk calendar to promote your company. You must determine your target at first, this is very important. Because only you print the calendar to your target clients, they can bring traffic. Then to cooperate with you or recommend to their partners and promote your company.
2. What kind of messages are printed on the desk calendar?
Your brand development history, main products, cooperative brands or successful cases. These messages are printed on the desk calendar is very helpful for promote your company.
3. The selection of desk calendar printing.
Based on my years of experience in desk calendar printing services. Most clients choose coated or matte paper to custom desk calendar. Because use these two types of paper to print the desk calendar. The pictures look more beautiful and realized. And the calendar feels more high-end. It is easier to attract the clients to focus on your product and remember your brand when they open it.
4. The selection of binding methods.
Why use spiral bound binding to custom desk calendar? Because compared to other binding method, it is easier and convenient for clients to flip or tear.
8 Steps Quickly Custom Your Desk Calendar
1. Choose the style
We can divide desk calendars into two types: horizontal and vertical. We also divided them into spiral bound binding and non-binding. Thus, when custom the desk calendar, you must choose the samples provided by the printing company. So that you can make changes on the base of this finished product. Then create your own satisfactory desk calendar very soon.
2. Choose the binding methods.
Most of desk calendars use wire-o binding for easy reading and tearing. But the iron ring is also very different. If the diameter of the iron ring is very close to the thickness of the desk calendar. Such a desk calendar is very uncomfortable when turning pages. And it is easy to get stuck between the two pages, which look stingy. So when choosing an iron ring, be sure to choose an iron ring with a slightly larger size of about 2mm. So that it will feel better when turned.
3. The choice of cardboard
Print high quality desk calendars are often use gray cardboard. The cardboard used for some very cheap desk calendars must be ordinary cardboard. Good cardboard has very good hardness and durability. It is not easy to deform for a long time use. But if use ordinary cardboard custom desk calendar is very easy to deform and damage.
4. The choice of paper
At present, we often use coated paper and matte paper for desk calendar printing. Coated paper is one of the most used papers for desk calendar printing due to it is highly competitive. If you custom high quality desk calendar printing, we often choose 150 g, 200 g, 300 g, 400 g coated paper for printing. Matte paper is used very less. If customers want their desk calendars to look different or more high end. The effect of choosing matte paper to print will definitely make customers shine. Both color and printing quality are top end. But the price is more expensive than the coated paper. The gram weight is often used 157 g, 210 g, 250 g.
5. The choice of size
The size of the custom desk calendar can actually be arbitrary, as big as you want (don’t exceed the printing press). Anything is possible if you want to do. But, if it is a business, you must consider the cost. Here are a few more often used and suitable sizes (here, the size is a batch of printed pages):
Long desk calendar:
24cm X 14cm generous folio with 14 pages
24cm X 11cm generous folio with 14 pages
21cm X 14cm generous folio with 16 pages
High type desk calendar:
16.5cm X 17cm generous folio with 15 pages
19cm X 17cm generous folio with 12 pages
19cm X 17.5cm generous folio with 12 pages
6. Choice of the number of pages
According to the month, we divide the number of pages into 4 types. Which are weekly calendar, semi-monthly calendar, monthly calendar, and bi-monthly calendar. With the cover, it corresponds to 52 pages, 25 pages, 13 pages, and 7 pages. We can add the pages according to the actual content
7. The choice of paper grams
We often use 105 g-300 g paper to print desk calendar. Someone will consider the number of sheets when choosing the thickness of the paper. For 52 pages of weekly calendars, it is not advisable to choose paper over 200 g. Because it is difficult to match the desk calendar coils over 200 g. You do better don’t choose paper under 157 grams for 7 pages of bi-monthly calendars. Because it will look thin. If you use 300 g paper for 25 pages of semi-monthly calendars, you do not need a triangular desk calendar stand. Otherwise top-heavy and unstable.
8. The choice of printing house.
Not the most expensive is the best, the most suitable is the best. When we choose a printing house to print your desk calendars, we often need to shop around. But with so many companies offering it, we found it difficult to choose. So how to fast choose a suitable printing house? We will discuss this issue in the next article. If you have any other different opinions, welcome to share with us.