Guest posts or guest blogging are an excellent thing for boosting business. All you need is the right technique and the best blogger outreach services.
People have followed two guest post approaches- one is the traditional approach, and the other is the modern approach. Premium guest blogging service London UK follows the second one as it gives better results with implementing a quality guest post.
One can also merge traditional and modern approaches after analyzing every step.
Let us first understand what the steps under traditional methods are and how they are wrong.
Traditional Guest Posting
Under this guest post service method following are the steps:
● Creating content that should be interesting for other websites.
● The content has keywords that can prove beneficial in site ranking and link it back to the site using anchor text.
● Prepare the list of sites that can post the content.
● Requesting the sites with proper pitch or just waiting for the right response to publish the guest post.
● Further, implementing the guest post after coordination with the sites.
● This process is repeated now and then with the wish that posts do not have SEO issues.
Loopholes in Traditional Guest Posting
The above method has some failures.
For instance, the success rate of acceptance from other sites is 0.01 percent and even less.
This means one is investing time in sending bulk emails for one guest post to be published. Is it worth it? On top of it, there are fewer chances of the post getting results from the SEO point of view. Another point is your post is being shared on other people’s pages, which is a risk. This is because they may remove the post or diminish your brand at any time.
Although there is a cheap guest posting service involved, there are still various steps that one can follow better.
Seo guest post service provider London UK adopts the modern strategies to use the quality guest post for better ranking. What are they?
Finding industry influencers with good communication skills
For SEO, it is not essential to have a great-looking website though it is helpful. The main thing is to focus on industry influencers who have a decent following.
People look up to those who can communicate well through their page. Also, those who are following them will have their websites. It is more advantageous if the influencers are on social media platforms. This will help in increasing the reach in an advanced form.
Inviting industry influencers to write on your blog
A guest post service can invite influencers to write on a client’s blog or write for a newsletter. Their contribution can help in grabbing the attention of users or lead to better link generation.
On the other side, the agency can promote the content to all the relevant audiences. The strategy of highlighting the content by industry influencers is what an agency knows well. Content PR leads to brand visibility, which can provide you with more influencers in the future.
Providing simple platforms to influencers for promoting their content
It is essential to offer influencers a platform that is simple and easy to use. For instance, they can be introduced through posts on Facebook, tweets, or blog teasers. To get the maximum benefit, you can use a cheap authority link building option.
This is because following such strategies is tapping the network of influencers for more links and better brand recognition.
How is this Form of Guest Posting beneficial?
● People will connect the post with their stuff. Further, using the platform, they will share it with other followers or friends. It will automatically help in link building.
● Another reason this strategy is helpful as there is no cheating anywhere in it. It is like approaching people for some event.
● You can automate this style of guest posting approach. Hence, the technique is spam-proof in the eyes of Google. The links are earned naturally unless and until you are paying someone. However, Google wants natural links, so that is what the focus should be.
Merging traditional with modern
It is a useful option to merge both these methods as you will get high-quality links compared to what you may get from only regular guest posting. The agency needs to put time and effort into it so that scalable results are achieved.
It is not easy to approach sites wherein they are ready to post your content. But by approaching influences with the right pitch, you can get quality posts and worthy links. What does every business or brand need in the end?
It is a good ranking in search engines and more traffic.