Are you looking for easy ways to upgrade engagement with your viewers? One of the best things you can do is to add video content to your repertoire. Doing so will give you a very high level of interactive engagement with your audience. It will also assist you in creating and enhancing a brand for your business.
Video Content is the Key to Catching New Customers
When it comes to advertising your business, you’ve got to be smart. You need to be aware that attention spans aren’t what they used to be. People are no longer seeing your ads in magazines or newspapers. They are no longer viewing your content in the form of a traditional 60 second commercial on network TV.
The world wide web is where the bulk of your audience goes to do their shopping. Even if they aren’t planning to buy something that day, they will use the web to check out their various options. This is why you need to be on the web. It’s also the reason why you need to use video content that explains what you have in a few short seconds.
Creating a time lapse video is a great way to make a point. You can show off how a product works or what context it can be used in. Instead of boring people with a wall of bright white text, why not simply show them what you have? A video is a top-level incentive.
The bottom line here is that video content is king. Millions of people will be happy to watch a short informative video that tells – and shows – them everything that they need to know. For many people, it’s simply easier to click on a video. They can listen and watch along without having to wade through a huge wall of descriptive text.
Video Content Increases Your Interactivity
Another very important factor for you to consider is that video content is a prime way for you to heighten your level of interactivity. It’s very important for you to respond in person to any questions, comments, or concerns that your viewers may leave on these videos.
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Doing so will reassure your viewers that there is a real person on the other end of your account. It will let them know that you care about their feelings and opinions. And it will give them all the proof they need that you are actively involved at every level of your business. This is a level of brand building that no money can buy.
Video engagement is a great way to showcase customer testimonials as well. Because it’s so easy for anyone to make a short Instagram video about your product and even easier for you to share the video on your own social media.
Video Content Can Easily Be Shared
One of the very best things about video content is how easily it can be shared. Even if the person who watches your video doesn’t buy anything, they can still pass it on to someone who will. And if your content is catchy enough, a number of people may share it with various sites just to get a few laughs and likes from their friends.
This is a level of exposure that is worth its weight in gold. The more people that share your video, the more people will know about your business. Increasing your share factor should be a high priority. Sharing customer testimonials will also help increase your engagement and show your consumers that you care about their opinions. It might even encourage customers to submit their own videos directly to you to gain followers themselves or just get recognized by a company they love. This is a popular marketing tactic for many successful businesses and influencers on Instagram and other social media platforms.
There are more platforms than ever to get video messages out into the world. One of the most popular being TikTok, which really blew up in the last year as more and more people turned to it for entertainment and to share their own stories. YouTube is another great platform for seasoned video creators. Also, Instagram has quickly taken its spot among the top video-sharing apps out there. Instagram stories in particular are a great way to engage directly with clients and consumers. These stories only last a day or so and are short and easy to edit and add little designs and emojis too.
It’s Time to Create Your Viral Video
If you really want to reach the maximum level of engagement with your audience, you need to create top-quality content. This is one case where a picture really is worth a thousand words. The potential to go viral with a video is higher than ever. The time for you to create a state of the art content that increases engagement is now.