There are some tasks that are undoubtedly a catch 22. It includes taming a crocodile, clicking limited selfies, and selling products online. Logically, when people visit a shopping mall or store, they can easily touch and try the products they’re interested to buy. Online shopping doesn’t offer this experience. Hence, online sellers need to be extra considerate of what they’re selling online.
When the customer is not satisfied, he/she simply leaves. And sellers, they not only lose customers but also their sales. Hence, it becomes mandatory to have a strong understanding of market and web design trends for increased sales. Magento web design is widely preferred for creating ecommerce websites, but it also demands some out-of-the-box marketing stratagem.
Although there are multiple marketing strategies, product photography is a key element on the list. If your Magento store doesn’t have imagery regarded as up to the mark, it becomes essential to improve images used for promoting & selling products. Here’s how you can do it rightly by incorporating the same in the web design.
Benefits of Adding Suitable Images on Website
The following is the list of guaranteed benefits that you get from suitable images:
- Retaining potential customers on the site
- Increasing the time of finding users on the pages of your E-Commerce
- Increase the probability of returning to the site
- Conceiving customer loyalty
- Enhanced average check
- Reduced returns
- Increased conversion rates
- Determine The Quality
Every successful marketing strategy stresses on integrating sharp and clear images. With the right image quality, promoting the product is a cakewalk. Hence, the image quality should never be compromised. If there’s some issue with the photos, it is suggested to hire a professional product photographer. As per the expert’s opinion, professionally photographed products have a higher chance of sales. It happens because products are placed strategically and photography angles also matter. In case it is drifting out of budget then you can purchase stock images and use them for advertising the product.
- Filter Effects
Yes! That’s a sure-fire way to draw someone’s attention instantly. Honestly, there’s a lot of difference between a raw image & an edited image. Although image modification isn’t a credible practice for increasing sales, enhancing the appearance is acceptable for business. With image enhancement, the seller can easily magnetize the customer’s attention toward the product. Filter effects like blurry, monochrome, focused etc., are widely integrated for grabbing the visitor’s attention and making the product appear even better. All in all, everything revolves around the acceptable creativity for business.
- Reflect The Mood
Whether it is a food, beverage, apparel, electronic, décor or any other brand, it has the consistency of mood. Reflecting the mood of the brand, in the photos used, is essential. Thus, cajoling with the brand mood is a must and only then it will reflect aptly in the photos. Check out the adverts of beverage brands like Mountain Dew & Thumbs Up, Matrimonial Portals like Shadi.com and Bharat Matrimony, and Contraception adverts. They are aptly focused on conveying the message and reflect the mood of the brand.
- Image Cropping
Cropping an image has the superpower to shift the entire dimensional view. Before cropping an image, it is essential to unleash the creativity while being considerate of the product promotion. Inducing the customer on the WYSIWYG (What You See Is What You Get) model should be the prominent goal of cropping the image. Always keep in mind before cropping the image:
- Crop aptly so that the image doesn’t grain on zooming
- Place the object/model next to something recognizable so that shoppers get the right idea
- If your product is multifarious, always include images of other variations
- Optimization
Missing out image optimization is equivalent to willingly dropping prospective sales. Though HQ images are the prominent choice, they sometimes become the baddie and prevent sales from happening. Reason- they are not optimized. Image optimization has been an inextricable part of web design. Heavy imagery tends to reduce the loading time of a website and images do not appear. Hence, it leaves the direct negative impact on the sales as the customer is clueless about the product. 5% of the overall sales are impacted by the quality of image of the product.
- 360-Degree View
In order to recreate the offline experience on ecommerce platforms, adding the 360-degree view has become the option. Throughout the pandemic period, this feature helped billions of shoppers to select the suitable product after ‘inspecting’ it appropriately. With such features, many online businesses have measured a downfall in the return policy because buyers are satisfied with a 360-degree view of the product. Not just ecommerce stores, but automobile dealers also are integrating this feature for customer satisfaction.
- ‘AND THAT’S HOW IT LOOKS/WORKS’
The main photo shows the product but additional images help in understanding its functionality. Adding photos of a product in use lends a helping hand to the buyer. With surplus images, it gets easier to understand the functionality and appearance of the product. You can get a bit creative and include more props for targeting the audience effectively.
Mic Drop
Images play a major role in boosting online sales. They are directly linked with the conversion rates and rankings of the website. By implementing the strategies shared above, you not just only improve the sales but increase conversion rates & Google rankings of the ecommerce store. All in all, you just need to be professionally creative while crafting strategy using images and boost sales.
