SoundCloud website
Through the official SoundCloud website, one of the founders of this site Alexander Ljung dismissed rumors about the closure of their site. Alex calls the news of closing SoundCloud just noise. “Not in 50 days, not in 80 days or anytime in the future. Your music is safe,” wrote Alex dismissing the rumors.
News of SoundCloud’s shutdown came after the company decided to lay off 173 employees and close their offices in San Francisco and London on July 6. However, Alex said the layoffs and office closures were an attempt to keep the company independent and running. All company affairs will continue to take place in Berlin and New York.
Since no investors had entered SoundCloud on the edge yet, they were forced to lay off employees and close two of their offices for savings. Today, the company founded by Alex Ljung and Eric Wahlforss is worth 193 million dollars. Investors who have invested in this company include Universal,
In 2016
the company estimates that this year they will earn 2.5 times the profit from the previous year. At that time, they received an additional 70 million dollars from Ares Capital, Kreos Capital and Davidson Technology. But a blog published by Alex Ljung shows that the company is failing to achieve that target. Based on revenue reports in the UK, SoundCloud earned £21 million in 2015 and while in 2016 it reached £50 million.
Although SoundCloud’s revenue has increased from year to year, but at the same time SoundCloud to mp3 converter continues to lose money , in 2015 SoundCloud’s loss reached 51 million pounds. To this day many still question how SoundCloud capitalized on their company. This company has put a lot of effort into making a profit. Such as creating premium subscription accounts for users of their content to advertisements.
Alex Ljung said that their site will continue to support and be a healthy ecosystem for artists, podcasters (broadcasters)
, DJs, music producers and those who want to create an independent music community through their work. “This is not going to change.
Last weekend we had to make the tough decision to let some of our employees go, but we’re doing this to keep
SoundCloud goingstrong and independent company,” he said . How do musicians or record producers respond to this news?
Andri Rahardi from Anoa Records, an independent Indonesian music label, said that the existence of SoundCloud is important as a means of promotion.
He compares how Bandcamp or Spotify still have some more complicated requirements to use. “SoundCloud is lighter than other audio platforms.
It’s simpler actually. All you have to do is register a new account, upload an audio/record file, then publish it,” he said. For the start-up record label,
SoundCloudvery cheap, because if there is new song material that needs to be uploaded,
it can be done immediately, with the help of social media SoundCloud can be integrated on Twitter.
Listeners don’t need to create a new site and can hear it right away. Andri said that because of limited equipment,
he had to upload promotional material for the band’s songs from Anoa Records from his cellphone. This convenience is not owned by other audio streaming platforms.
“Then one of the most important factors, in terms of mobile apps. The interface is simple and very easy,” said Andri.
Yudhis Tira, a member of the band Vague from Indonesia, said that SoundCloud is the least commercial music platform compared to Spotify or BandCamp. On this platform, we can freely upload works without any criteria restrictions.
For example, you can upload a music demo that is still rough, the results of music fad in the room, which after uploading can be shared with anyone.
For example, when he releases a new song that is not on the album easily.
“Create SoundCloud’s cave, which is the most helpful for musicians whose rooms or musicians are beginners or at a level who can’t really sell. BandCamp is actually the same, but he has the option to sell our music,” explained Yudhis.
Haikal Azizi, the vocalist of the band Sigmun and the solo project of Bin Idris, said the same thing. According to him,
what distinguishes SoundCloud from other platforms such as Bandcamp or Spotify is that SoundCloud feels much more relaxed, almost feels like most social media.
While other platforms are more serious,
Spotify for example will be very difficult to upload songs whenever we want. “Its relaxation makes me something liberating,” he said. SoundCloud’s element of freedom and almost no rules has allowed many musicians to get access to the arts they want. For example, you can record music in the bathroom and upload it right away.
Meanwhile, for Bandcamp or Spotify sites, song material must be prepared seriously, both digital packaging and music mastering.
Evidently there are many great musicians who are known as SoundCloud artists, those who don’t have names in the music scene, but have good music material.
“I mean, it’s like it’s easier to make new works, for example, when you want to release a physical album, you’ll definitely think about it,
“Is this song okay? What’s next?”, whereas on SoundCloud it’s more likely to be rash,” said Haikal.
On Eid this year Haikal released a solo album from his personal project Bin Idris entirely on SoundCloud.
According to him, SoundCloud is a platform that allows musicians to make “fad to make music ah taro sonklod”, this fun spontaneity and creativity makes many musicians feel comfortable.
Meanwhile, for Bandcamp or Spotify sites, song material must be prepared seriously, both digital packaging and music mastering.
Evidently there are many great musicians who are known as SoundCloud artists, those who don’t have names in the music scene, but have good music material.
“I mean, it’s like it’s easier to make new works, for example, when you want to release a physical album, you’ll definitely think about it,
“Is this song okay? What’s next?”, whereas on SoundCloud it’s more likely to be rash,” said Haikal.
On Eid this year Haikal released a solo album from his personal project Bin Idris entirely on SoundCloud.
According to him, SoundCloud is a platform that allows musicians to make “fad to make music ah taro sonklod”, this fun spontaneity and creativity makes many musicians feel comfortable.
Meanwhile, for Bandcamp or Spotify sites, song material must be prepared seriously, both digital packaging and music mastering.
Evidently there are many great musicians who are known as SoundCloud artists, those who don’t have names in the music scene, but have good music material.
“I mean, it’s like it’s easier to make new works, for example, when you want to release a physical album, you’ll definitely think about it,
Is this song okay
What’s next?”, whereas on SoundCloud it’s more likely to be rash,” said Haikal.
On Eid this year Haikal released a solo album from his personal project Bin Idris entirely on SoundCloud.
According to him, SoundCloud is a platform that allows musicians to make “fad to make music ah taro sonklod”, this fun spontaneity and creativity makes many musicians feel comfortable.
Since no investors had entered SoundCloud on the edge yet, they were forced to lay off employees and close two of their offices for savings. Today, the company founded by Alex Ljung and Eric Wahlforss is worth 193 million dollars. Investors who have invested in this company include Universal,
In 2016the company estimates that this year they will earn 2.5 times the profit from the previous year. At that time, they received an additional 70 million dollars from Ares Capital, Kreos Capital and Davidson Technology. But a blog published by Alex Ljung shows that the company is failing to achieve that target. Based on revenue reports in the UK, SoundCloud earned £21 million in 2015 and while in 2016 it reached £50 million.
Although SoundCloud’s revenue has increased from year to year, but at the same time SoundCloud continues to lose money , in 2015 SoundCloud’s loss reached 51 million pounds. To this day many still question how SoundCloud capitalized on their company. This company has put a lot of effort into making a profit. Such as creating premium subscription accounts for users of their content to advertisements.
Alex Ljung said that their site will continue to support and be a healthy ecosystem for artists, podcasters (broadcasters)
, DJs, music producers and those who want to create an independent music community through their work. “This is not going to change.
