Do you own a business and struggle to reach out to potential clients in the local community? Previously, brands relied on media and word of mouth to reach customers.
However, digital marketing has taken the planet by storm, and getting your brand visible online has become a necessity for doing business.
Every local business wants to surpass its competitors in providing services. And with such increased competition for customer attention, companies must work even harder to stay ahead of the game when it comes to gaining new local customers.
Local SEO is becoming more competitive than ever. Small companies can now see the value of a robust local SEO plan since it gives them a lot of search visibility and allows them to interact with local customers.
While the simple local SEO ranking algorithm is unknown, we know that several key factors work together to help local businesses show higher in local search results and benefit from local exposure.
Here is the checklist of the most important Local SEO Ranking Factors for 2022:
Improve Your Ranking with the Top-Ranking Local SEO Factors
Google My Business
It is one of the significant local SEO factors that dominate local SERPs. Google offers this free tool that provides users the details about local businesses via Google maps.
The Google My Business API makes it easy for small businesses to maintain location information, optimize, and promote their online presence in their area.
Google My Business is accessible to all businesses registered with Google and may be customized to display information about your business on Google Search and Google Maps.
A Google My Business listing, when done correctly, may help bring more visitors and leads to your business. Make sure your business name, address, and phone number (NAP) are valid when you establish or claim your GMB listing.
Posting your logo and some high-quality images can also help your brand stand out in local searches. This, together with some positive feedback, will make your company more appealing.
GMB signals such as proximity, contact information, categories, and updated content are used by search algorithms to analyze and determine where and how your business is exhibited to people in your location.
Content quality is one of the most important Google ranking factors because it filters your site relevant to the user’s quest. Make sure your website’s content is well-written, useful, and related to your keywords.
Use some of them in URLs, page titles, meta descriptions, headers, alt text, and anchor text whenever suitable, and use alternatives or similar words to enhance the connection.
It is also important for local SEO to provide your address and phone number on every page of your website. Write them in the header or footer so that Google can figure them out without having to go through the main page content. Many websites also leverage blogs to provide high-quality, relevant content.
The presence of a page’s name, address, and phone number (NAP) amplifies on-page ranking and signal factors. It is also vital to enhance your site’s mobile-friendliness to boost local SEO ranking factors on-page ranking.
Backlinks are an important part of developing authority for a local business. Local brands should strive to gain links from local, relevant, and authoritative websites to have a positive influence on their website.
There are several link-building techniques that can enhance your business blogs for lead generation. Receiving backlinks to your website from other authoritative sites is an essential component of ranking high in search results.
Local SEO ranking variables related to backlinks include the number of connecting domains, the relevancy of the links, the linking domain authority, and the anchor text used to link to your website.
When high-quality and reputable websites connect to your website, it increases your credibility as a business and helps you rank higher.
Some inbound links are willingly provided by websites that choose to connect to you to highlight their authority, brand, or content. Thus, there are various benefits of link-building for SEO.
Some backlinks are obtained from third-party link merchants who benefit from link spamming. The latter is more dangerous to your brand’s local search rankings.
For what it’s worth, you should focus on getting authentic links from authoritative websites. Google disapproves spam, low-quality, and spamming backlinks that may harm your local SEO rankings.
The more authority your domain has, the higher it might appear in the SERPs. That is why your website must be as authoritative and well-positioned as possible.
Local search engine rank factors are based on a variety of distinct Google local ranking factors, as opposed to old-school rankings which focused on Google’s search crawlers. One of the most important ranking factors is the authority of your domain.
Domain authority describes a website’s value in a given subject area. It is a Moz score that displays how high a certain domain ranks in Google SEO local results. The higher the authority of your domain, the higher the rank of local SEO.
Online Reviews and Ratings
Google has made many changes in recent years, most of which have been targeted at improving the consumer experience when conducting local searches.
Before making any purchase, potential buyers often go through online reviews to see if they are making the proper choice.
Positive reviews frequently lead Google to believe that users are satisfied with the services offered by the company. Local SEO ranking factors usually examine the diversity, efficiency, and quality of reviews generated by the business.
Remember that Google Maps and the local pack provide a summary of your business’s reviews, so it’s best to focus on generating positive feedback from satisfied consumers.
Some of the most important review signs come from Google My Business, Facebook, Yelp, glassdoor, and Trip advisor. Instead of using fake reviews, encourage customers to write you a review after their purchase.
When you mention your business online, make sure that the details of contact match with that on your website.
Make sure you do not want your potential customers and Google to get confused over a little mismatch in your business details online. When creating new citations, double-check the details before submitting them.
Unfortunately, many of them are generated by a third party or a robot mining online data, implying that inaccurate citations may exist without your knowledge.
Make a habit of regularly checking for new listings for your website and claiming or correcting anything that is mistaken. There are several tools available to help you monitor your inbound links, which is an excellent approach to keeping track of fresh citations.
Searchers must use directories and citations to locate products and services as well as contact information.
Search engines use citations to validate important information about a company. Citation ranking elements include your IYP/aggregator NAP consistency, location, and citation volume.
NAP consistency is incredibly important for local SEO ranking factors. Check that all information is evenly distributed among citation listings. Local citations continue to be beneficial for visibility and user engagement.
It is no secret that Google tends to accept and hinge on information that comes from trustworthy sources. Many brands use key search phrases and location-based keywords to attract potential clients’ attention.
Local content should ideally include articles, images, videos, and blogs, among other things, all of which are completely focused on a local area. That is how we know why keywords are still important for SEO.
Businesses may actively boost their local visibility by adopting these effective search phrases. Ensure that you tailor your online presence using your main keywords.
Make sure that you offer the items and services listed on your service page. Also, check that your content is relevant and unique and portrays an authentic image of your company.
To gain the trust of the local audience you can reach out to local SEO services that help your website to rank better. People love engaging with companies on themes that are relevant, relatable, and community-focused.
Local content may massively boost local search rankings because search engines serve to deliver exceptional value to people.
Behavioral Ranking Signals
Behavioral signals are actions that target consumers take to demonstrate how they interact with local business listings and websites.
If your site has a reputation for being helpful, legitimate, or reliable, Google is more likely to serve it in the SERPs. The more people engage with you, the higher you will appear in the rankings.
Optimizing your website for local SEO is a smart way to boost your behavioral signals. The following are the most frequent user signals that you can use:
- Click-Through Rate (CTR)
- Mobile Clicks to Calls
- Social Media Check-ins
The number of times people browse across a site for search results is CTR. Mobile Click to Call, on the other hand, is a button that allows users to connect to the business number directly. Social media check-ins help users to tag the business location where they were.
Discovering the factors and elements that affect Local SEO results is only the beginning of your journey in local search marketing. If you want to see long-term benefits from local SEO, you must take a systematic approach that includes all of the factors involved in search visibility. Working one-on-one with each client, we acquired a deep understanding of the various local search ranking factors that businesses must consider.
Trying to boost your SEO on your own is time-consuming and difficult. You can hire a local SEO agency to get the job done. This way, you can focus on operating your business while the professionals will take care of making sure your website gets the most traffic.
Hiring a dedicated local agency means getting accurate competitive analysis, keyword research, organic leads, and insights into competitive websites. They help you build your brand and online visibility to the local searchers.