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Top Growth Hacks to Generate More Business Leads on LinkedIn in 2022

LinkedIn has become imperative for business growth, especially for B2B marketers and sales reps who are always hunting new leads. When it comes to B2B marketing and lead generation, LinkedIn comes out as the most powerful platform. 

Are you a B2B marketer? You might already be using some traditional practices to find new leads on LinkedIn. Are you successfully generating leads? If not, we will tell you some growth hacks and how to save your maximum time by using LinkedIn automation tools. 

Before that, let us tell you why LinkedIn should be part of your B2B marketing strategy. 

  • 94% of the B2B marketers use LinkedIn for content distribution
  • LinkedIn is the top place where 91% of executives find professional content. 
  • 80% of the B2B marketers rely on LinkedIn for lead generation.
  • 90% of the B2B traffic solely comes from this platform (as compared to Facebook and Twitter)

Now you see why LinkedIn has become the top favorite platform of marketers and sales reps.

In this blog, we have compiled the best LinkedIn growth hacks that can help you accelerate your business growth by 5x in a short time. 

Best Growth Hacks to Use LinkedIn for Lead Generation

 

  1. Complete Your LinkedIn profile 

That’s an obvious one, right. Still, a lot of people seem to skip this part, even though this is what decides if your prospects will accept or reject your LinkedIn profile. 

Why is that important? 

Do you use LinkedIn automation tools to run outreach campaigns? Imagine you have set up an amazing campaign and it fails just because you don’t have a good profile. 

Thus, before start reaching out to your ideal prospect, make sure you have an attractive LinkedIn profile. Add relevant keywords in your profile so it shows up in search results when someone makes relevant keyword searches. 

2. Look for Highly Targeted Connections

LinkedIn targeting is unrivaled.

When you have created an attractive profile, the next step is to find and connect with the right audience.

You could have the most attractive profile; you’re using the best LinkedIn automation tools, but it won’t work if you’re trying to sell the wrong audience.

In a nutshell, the success of your LinkedIn social selling campaigns depends on your target audience. If you want to have a good buyer persona, you need to keep these things in mind:

  • What type of content do they follow or engage with
  • What type of influencers do they follow?
  • What are their business pain points?

You should use keywords related to all such information and then run a campaign using the latest LinkedIn automation tools. The tool will filter out the right audience for you so you can make the most out of advanced social selling practices.

3. Understand Your Target Audience

Defining your marketing objectives and target audience should be your first step.

Without a clear understanding of your audience and marketing goals, you won’t know which LinkedIn automation tools to use or what type of campaigns to run.

Thus, it’s essential to segment your target audience based on industry type, location, job title, demographics, company size, etc. You can use LinkedIn’s basic search filters but if you want to get more authentic results, you can also use the best LinkedIn automation tools to filter out your audience.

  1. Use Specific Content in Your Campaign

Content is something that can make or break your campaign. A lot of B2B growth hackers are running personalized campaigns to grab the attention of their prospects and this technique has provided be really useful. 

One of the benefits of using the best LinkedIn automation tools is that they don’t seem robotic anymore. They come with features that help to send highly personalized messages along with custom images and GIFs. 

Why personalized content is important? 

Prospects don’t want to read sales pitches anymore. They show interest when you add interesting details about them. Thus, either you are running LinkedIn automation campaigns or connecting manually, make sure you use a highly personalized approach.

4. Post Targeting or Content Retargeting

As a B2B marketer, you’d love to get a list of relevant prospects based on mutual interests.

It’s so easy! All you need to do is to find a relevant post on LinkedIn that has a good engagement rate.

Once found, you can run a content retargeting LinkedIn campaign using a LinkedIn automation tool.

The tool will scrape out profiles of those prospects who have liked or commented on that post. Once you have extracted the list of the prospects, you can use the following template to reach out to them:

Hi {[First Name}},

Hope you are doing great.

I saw your comment on a post related to B2B lead generation. I am trying to learn more about B2B lead generation and fill my network with like-minded people like you.

Let’s connect.

[Your name],

  1. Scrape LinkedIn Groups

Every growth hacker wants to target some specific people instead of just wasting time and effort on a large audience. A LinkedIn group is the best place to find such people. Why? It’s because people in a group are like-minded and they are far more interested in a particular topic. 

You can easily find LinkedIn groups where your target audience resides. When you know the groups where most of your target audience is hanging out, the next phase becomes very easy. Once you get in, try to establish your reputation. You can scrape the group members’ profiles using a LinkedIn automation tool and target them with highly personalized content. 

  1. Use InMails to Your Benefits

An InMail is a special messaging service introduced by LinkedIn. Using InMails, you can send messages to 2nd and 3rd-degree connections without directly connecting with them. 

When you write someone an InMail, the message pops up on their screens wherever they open their accounts, and it ultimately grabs their attention. 

According to surveys, 90% of the prospects pay open InMails and their opening rate in 30% higher as compared to a regular message or email. 

With LinkedIn premium, you only get a few InMails, but if you want to contact a lot of people, you can subscribe to an advanced LinkedIn automation tool as they offer 800+ InMails/month. 

  1. Target People Outside LinkedIn

Another great hack you can use to generate qualified leads is by reaching out to your ideal prospects outside LinkedIn. 

There are other LinkedIn automation tools that not only find LinkedIn profiles but also Facebook and Twitter profiles of specific prospects so you can reach out to them outside LinkedIn as well. 

  1. Analyze Data and Campaign Performance

You can’t win at sales without data analyses. How would you know what step to take next when you don’t know about the campaign performance or don’t have leads data? 

To analyze data, you can either use LinkedIn analytics or use the latest LinkedIn automation tools that provide all the details about a campaign on the dashboard. You can see and analyze all the data in one place and make well-informed and better decisions to accelerate growth and generate more leads. 

LinkedIn is a great marketing source for B2B marketers. When used correctly, you can expand your professional network, establish your reputation as an industry leader and generate more leads in a short time. 

We have pointed out some of the most useful hacks used by top growth hackers to generate leads on LinkedIn. Let us know if any of these worked for you. 

Checklist & Takeaways:

 

  • Work on your profile before you start outreaching
  • Look for potential groups where your ideal audience is located
  • Scrape group members and run a personalized campaign using LinkedIn automation tools
  • Focus on your content marketing techniques
  • Use InMails and always analyze campaigns’ data

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