Why Brick and Mortar Businesses Should Start Investing In Local SEO

15 Reasons Why Brick and Mortar Businesses Should Start Investing In Local SEO

Brick and mortar businesses have been around for centuries, and there’s a reason why they continue to thrive even in the age of the internet. People like the personal interaction and experience that comes with going to a physical store. However, in order to stay competitive, brick and mortar businesses need to start investing in local SEO. In this blog post, we will discuss 15 reasons why you should do just that!

What Actually are brick to mortar businesses?

Brick and mortar businesses are defined as physical stores that sell products or services. This is in contrast to online businesses, which don’t have a physical storefront. Some examples of brick and mortar businesses include restaurants, clothing stores, grocery stores, and auto repair shops.

What Is Local SEO?

Local SEO is the process of optimizing your online presence to rank higher in local search results. When someone searches for a product or service that you offer, you want your business to show up first. Local SEO is how you make that happen.

Why should you care about Local SEO?

Local SEO is the process of optimizing your website for Google search with the goal of ranking higher in local search results. When people search for a product or service online, they are often looking for something nearby. For example, if someone searches for “auto repair shop” on Google, they will see results for shops near them. This is where local SEO comes into play. By optimizing your website for local search, you can increase your chances of ranking higher in the search results and getting found by potential customers.

Is Local Seo Costly?

No, Local SEO is not costly. In fact, it can be quite affordable, especially when you compare it to other marketing efforts.

How Much Time Does Local SEO Optimization Requires?

The amount of time required for local SEO optimization varies depending on the size and complexity of your website. However, in general, it should not take more than a few hours per week.

Things You Should Ask Yourself Before Optimizing your business with local seo

There are a few things you should ask yourself before you start optimizing your website for local SEO.

  1. What is your target market?
  2. Are you trying to reach people in a specific city, state, or country?

Once you know who your target market is, you can start to optimize your website for them. Second, what keywords do you want to rank for? What terms are people searching for that you want to show up for? These are important questions to answer before starting any SEO effort.

Third, how much time and resources can you realistically commit to Local SEO? Optimizing your website takes time and effort, so it’s important to set realistic expectations from the beginning. If you only have a limited amount of time or

What are the benefits of Local SEO?

If you own a brick and mortar business and want to stay ahead of the competition, then local SEO is a must. Here are 15 reasons why you should invest in local seo:

People are searching for local businesses online:

According to a recent study, 97% of consumers use the internet to find local businesses. This means that if your business isn’t visible online , you’re missing out on a huge chunk of potential customers.

Local SEO is cost effective:

Compared to other marketing channels, local SEO is very cost effective. You don’t need to spend a lot of money on ads or other promotions. All you need to do is optimize your website and make sure it’s visible in search engine results.

You can target user locally:

With local SEO, you can target users who are actually in your area. This is unlike other marketing channels where you’re shooting in the dark and hoping that someone from your target demographic sees your ad.

It helps you stand out from the competition:

In any given market, there are always going to be businesses that are competing for the same customers as you. Local SEO can help you differentiate yourself from the competition and make your business more visible online.

It allows you to target specific locations:

With local SEO, you can specifically target customers in certain locations. This is especially useful if you have a brick and mortar store that’s only catering to customers in a certain area.

You can track your progress:

Local SEO is very measurable. This means that you can track your progress and see how well your optimization efforts are paying off. This allows you to make necessary adjustments along the way.

It gives you an edge over larger businesses:

Larger businesses often have a hard time ranking for local keywords because they’re competing on a national level. However, as a smaller business, you have the advantage of being able to focus on ranking for more specific keywords.

It increases brand awareness:

By appearing in search engine results, you’re increasing your brand’s visibility and reach. The more people see your business in search results, the more likely they are to remember it when they’re ready to make a purchase.

It helps you build credibility:

Local SEO can help you build credibility with potential customers. When your business appears in search results, it shows that you’re a credible and trustworthy business that people can rely on.

It leads to more conversions:

Since local SEO helps you increase your visibility and reach, it also leads to more conversions. More people will be able to find your business online and eventually make a purchase.

It’s essential for mobile users:

With the increasing number of mobile users, it’s essential to have a strong presence in local search results. Mobile users are often searching for businesses while they’re on the go, so it’s important to make sure your business is visible when they’re searching.

It helps you stay ahead of the competition:

By investing in local SEO, you’re staying ahead of the competition and making sure your business is visible online. This will help you attract more customers and keep your business running smoothly.

Local SEO is a long-term investment:

Unlike other marketing channels, local SEO is a long-term investment. This means that you’ll continue to see results even after you stop working on it. Once your website is optimized for local search, it will continue to rank well and attract new customers.

These are just some of the reasons why you should start investing in Local SEO for your business! If you’re not sure where to start, we can help. Contact us today and we will be happy to help get you started on the path to success.


Local SEO services are an essential part of any brick and mortar business’s marketing strategy. It’s a cost effective way to increase your visibility, build credibility, and attract more customers. It’s also a long-term investment that will continue to pay off even after you stop working on it.

If you’re not already using Local SEO to market your business, now is the time to start. Follow the tips in this article to get started and see how Local SEO can help your business grow.’

For more information contact us here.

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