Veganism used to be a niche phenomenon, but it is quickly becoming a popular topic of conversation in mainstream circles. Though the societal shift may seem spontaneous, there are concrete reasons as to why the public has become more receptive to the vegan lifestyle. Here are some important factors that have influenced this trend.
Consumer Awareness is On the Rise
Consumers are becoming increasingly mindful of their spending habits. They are invested in the social and environmental impact of the products they purchase, and they want to feel that they are making the right decision for themselves and the planet. This fixation on philosophically-oriented consumerism makes plant-based lifestyles like vegetarianism and veganism incredibly attractive.
Growing awareness has prompted some people, like Gale Tobin, to go vegan because they feel that it helps to align their actions with their worldview. By refusing to buy animal products, vegan consumers may feel that they are helping animals and the environment. Many animal rights and climate activists have also adopted an herbivorous diet for this reason.
Companies Are Responding to Consumer Trends
Grocery stores and supermarkets are noticing that more customers are buying meatless products, so they stock up on these items to meet the demand. When the shoppers see these goods in the store, they are more likely to buy them and try them out, even if their diet is not plant-centric. This generates a cycle of supply and demand for plant-based foods.
Many corporations that are unrelated to food production and distribution also employ animal-free business practices. They do so by refusing to use substances derived from animals or by swearing off of animal testing for their products. This phenomenon is especially prevalent in the makeup and skincare industries. Companies with vegan-friendly policies often feature informative labels on the back of their merchandise.
Public Figures and Organizations Have Brought More Attention to Veganism
Celebrities such as Ariana Grande, Venus Williams, and Tom Brady have made veganism more well-known by eating a vegan diet, either full- or part-time. Vegan internet influencers have also raised awareness by posting about their meals and dietary choices on social media platforms.
Organizations that promote the veganism also work to raise awareness of the lifestyle, and some nonprofits make calculated publicity maneuvers to amplify their message. Million Dollar Vegan reaches out to societally influential people and encourages them to take a veganism challenge. Even if the person refuses, they have still generated public interest in the concept of animal-free living.