What is the most time-consuming task in your company? Is it publishing on social media, nurturing leads, retargeting customers, or addressing the same queries every day? They are exhausting, whatever it is. According to SnapLogic’s research, 90% of employees are tasked with doing the same thing over and over again. (ecommerce store)
Repetitive chores are not only boring, but they also waste a lot of time. And, in order to run a successful eCommerce business, you must be able to manage your time effectively. Workflow automation comes very handy in this situation. It simplifies and automates your repetitious tasks, among other things.
So let’s get right into it and figure out what workflow automation is. This table of contents section can be used to jump to your favourite section.
What Is Workflow Automation and How Does It Work? (ecommerce store)
Workflow Automation is a method of automating repetitive processes that might otherwise take hours to do manually.
Simply said, firms must undertake a variety of sales and marketing responsibilities on a regular basis. The goal behind workflow automation is to use tools and software to develop and automate workflows. This relieves your staff of some of their responsibilities and makes the jobs easier to complete with fewer errors.
That was merely a brief overview of process automation. Let’s take a look at why you should use it in your eCommerce firm, or, to put it another way, the advantages of workflow automation.
Why Should Your Ecommerce Business Use Workflow Automation? (ecommerce store)
Many eCommerce firms struggle to keep up with their everyday activities. Workflow automation in eCommerce assists them in streamlining such processes and making them simple to complete, resulting in increased productivity.
Aside from increasing productivity, workflow automation has a slew of other advantages. So, here are some incredible advantages of workflow automation in the eCommerce industry:
Errors are reduced. (ecommerce store)
Automated workflows eliminate the need for manual inputs, resulting in a reduction in human-caused errors.
Removes the Dangers (ecommerce store)
A minor blunder by a human can have far-reaching consequences. A sales team error, for example, can cost you customers. Automated workflows do not make mistakes, hence there are no dangers.
Helps you save time (ecommerce store)
Of course, automating your time-consuming tasks will save you a lot of time that you can spend on other things.
It Increases Your Productivity (ecommerce store)
When you have extra time on your hands, you can put it to better use.
It is cost effective.
Money is earned through manual labour. You’ll need to hire additional people and train them to do their tasks. However, by automating your existing duties, you can do them with fewer resources. You will save money as a result of this.
Monitoring Data is Made Easier
Many automation tools provide a reporting option that is extremely useful. This tool generates reports, graphs, and charts that are simple to comprehend. Brands may use this tool to discover and fix bottlenecks that could cause to loss.
Task Management is made easier.
Better task management derives from efficient workflow management. A dashboard, calendar, and other features are included in almost every automation solution. These features make task management easier by displaying all data in one spot.
Team Collaboration is Improved
A marketing automation platform allows multiple users from various departments to log in at the same time. Each of them has the ability to provide input on a specific project. This makes it easier for the team to work together.
These are some of the advantages of eCommerce process automation. Let’s take a look at some major workflow automation ideas for eCommerce store owners.
For Businesses, Here Are 8 Ecommerce Workflow Automation Ideas
1. Inventory Management
According to a Motorola Future of Warehousing research, 66% of retailers invested heavily in warehouse and inventory management in 2018.
This is because manual inventory management is difficult for eCommerce businesses, whether they are local or multinational. In the inventory of an eCommerce firm, there are hundreds of products. Keeping track of each individual is also a waste of time. eCommerce process automation can be extremely useful in this situation.
You can keep track of all your products with automation. When a product is out of stock, this allows firms to cease receiving orders. If you don’t have enough of a product, take restricted orders. You can also manage overstock products to avoid wasting warehouse space by having excessive quantities of a product on hand.
Ecommerce companies deal with a lot of receipts, invoices, and other paperwork. It will take an eternity to manually handle all of these. This process can be automated to make things easier to manage.
This will make it easier for you to maintain your ledgers and keep track of all of your spending, purchases, refunds, and returns. Using eCommerce workflow automation strategies will save your staff time by reducing the amount of time they spend on these time-consuming chores. They will be more productive as a result of saving time.
3. Abandonment of the Cart
Every day, 69 percent of carts are abandoned. You can try a variety of methods to recover your abandoned carts. All of these methods, however, take time, money, and resources. And I’m quite sure you’re missing out on all of them. Even if you aren’t, you can’t afford to spend all of this money on cart recovery.
To retrieve abandoned carts, you might make use of automation solutions. These tools will eliminate the need to perform repetitive tasks manually. You can just issue commands to these tools, and they will be carried out automatically over the course of the year.
You may simply filter out those individuals who did not complete their purchase if you wish to send emails to cart abandoners. After that, you can utilise email automation to send mass emails to all of those users with just one click.
4. Examine the Reminder
Tell me one thing: which button do you press when the app pops up with the question “Do you want to rate us?” The majority of the time, I select Never. And you can’t afford to squander your time persuading others. However, you shouldn’t give up on getting reviews because 72 percent of buyers wait until they read a review before taking action. (It’s called “My Testimonial Engine”).
As a result, automating this process is the ideal option. When a consumer makes a purchase, you may send them an automated email reminding them to leave feedback on your items. This will not waste your time and, if successful, will result in more positive feedback.
5. Customer Service And Support
In the future, automated customer assistance will be the norm. By 2020, 85 percent of customer service contacts are expected to be automated.
Customer service is the department that requires the most human interaction. Even the most sophisticated software or tools cannot sympathise with customers. Assume, however, that you receive thousands of calls, messages, emails, and other forms of communication every day. What would you do in this situation? Thousands of workers to hire? It appears that this is not the case.
However, to deliver the finest client experience, you can use automated customer service and assistance. Tools can be used to automate QNAs, online chat, and FAQs, among other things. Furthermore, most marketing automation tools now have the ability to transfer chats and phone conversations to humans if necessary.
This will not detract from the client experience and will keep repetitive questions away from your overworked customer service representatives.
6. Use of Social Media
Marketing is something you should always keep in mind as an eCommerce business owner and strive to improve. Social media is one of the most effective marketing channels. Over a third of customers use social media to get ideas for purchases.
However, there are a slew of other social networking platforms available these days. Each one is significant in its own way. So, with the few resources at your disposal, how can you market on each of them?
The answer is straightforward. Platforms for marketing automation
Several solutions are available to assist you in automating your marketing workflows. These tools allow you to simultaneously curate, post, and track your social media engagement across many platforms. This will make you more engaged and consistent on social networking.