In case you haven’t heard before, SEO is a necessary marketing strategy for your business to have greater visibility online and attract more visitors to your website. In many cases, your organic traffic – all those people who come to your page through search engine results, who are not paid ads – will be your biggest source of visitors. And even more: unlike what a campaign on Google or online can cost you, this type of traffic is completely free.
It is true, SEO is a complex sounding topic and sometimes scary. However, being an avid Wix user, you probably already know the basics of this strategy. And maybe you have already checked our Wix SEO Wiz (you know it, right?) If you tried it, rest assured that you can already consider yourself a master SEO expert. All you need are the key tips that we are going to develop in this article to improve your positioning, get more visitors and, probably, more customers. Pay attention to these 12 SEO tips that will have your Wix website skyrocketing in Google in no time.
01. Try the Wix SEO Wiz
You don’t even have to hire an external service to do good SEO. At Wix we have developed an intuitive and free tool that will help you improve your positioning – we are talking, of course, about the Wix SEO Wiz or simply the “Wiz”. This will be your magical personal SEO assistant and will guide you every step of the way.
Do you want to know how it works? After answering some basic questions and filling in your keywords, our friend Wiz will put together a tailor-made plan for you. This includes all the actions you must do to rank better in Google, Bing and other search engines. This incredible tool has made 67% of the web pages that use the Wiz appear on the first page of Google. Just imagine how many new visitors and customers you could get simply by using Wix’s SEO tools. If you’re still not convinced, take a look at this data to see how Wix SEO Wiz has improved the SEO of thousands of users and what it can do for your website.
02. Use long tail or “long tail” keywords
In English, long tail means long tail. Yes, it is true, it sounds like a dangerous reptile but don’t worry, we are only referring to keywords that contain more terms than average. But, let us start at the beginning. First, what are keywords? Those two to five word phrases represent what an average user would type in the search bar if they wanted to find a business like yours. For example, if you have a cupcake shop Surely you would like that when a user enters the keyword “best cupcakes” your web page appears. However, this can be too difficult to achieve as these shorter keywords generate millions of results, making everything much more competitive. If you use short keywords, your web page can get lost in that ocean of Google results.
This is why you need to bet a long. Try to find more precise keywords by adding your specialty and your location. Let’s go back to cupcakes. One option could be “vegan and gluten-free cupcakes in Mexico City”. The more targeted your keyword is, the better your ability to attract the right audience and increase the chances that users will click on your website from search results. Not sure how to choose your keywords? Check out this post on how to find the best keywords for your website.
03. Choose the correct domain
If you don’t have a custom domain yet, then don’t waste any more time. With Wix you can easily get your own secure domain and connect it to your website. Not only is it a great SEO practice but it will also give your business the professional look it needs to compete online.
But it is not enough just with the domain: you have to choose the right one . There are three things to keep in mind when searching for a domain. First of all, it should be as short and catchy as possible so that Internet users want to click when they see your name. Then, you have to include the name of your business or your area of expertise so that visitors can easily understand what you do. Lastly, if possible, including your main keyword is a great idea. All of this can increase your chances of showing up in search results for your chosen phrase. Not quite sure yet? Read this article for more SEO expert advice on choosing the right domain .
04. Write unique and original titles and descriptions
Filling out your metadata – titles and descriptions – is something you can learn in a crash course in SEO for beginners. But if you want to be an advantageous student when it comes to optimization, you should know that you have to write unique and original titles and descriptions. Not only for your home page but for each of the sections of your website. And because? Using the same metadata it can make it appear that your web page has duplicate content. This is frowned upon by search engines as they won’t know how to rank your pages.
In the same way, it is important to write attractive titles and descriptions so that everyone who surfs the Internet chooses your website instead of another result that the search engine offers them. The more people click on your page, the better. You already know that the clicks of the web pages of the search results are associated with a better ranking, right? Do you want to know exactly how it is done? This article has everything you need to know about how to write a title that fascinates Google.
05. Make your website mobile-friendly
It is inevitable, everyone has become dependent on their mobile phone. 50% of searches are made through mobile and this number will continue to grow more and more. While we can’t stop this phenomenon, the best you can do is ride the wave and gear up as Scar in the Lion King . Easy: If you want to succeed in the online jungle, you must have a site optimized for mobile devices and this is non-negotiable. Luckily, your Wix website already comes with a mobile-friendly version. Not to mention, it’s possible and very easy to implement Accelerated Mobile Pages (AMP) so that your blog posts load quickly on mobile when clicked from search results. Do you want to be still fast? See how to make your website to be more mobile friendly .
06. Send a map of your website
In very simple terms, your web page map is a site plan, showing how your different pages are connected to each other. Because you need it? It is very useful to submit a map of your website to search engines so that they can crawl it more easily and quickly. This will undoubtedly improve your overall SEO. It’s like when you check a map before visiting a new city. One way to submit your map is through Google Search Console and although the process is a bit technical you should not worry because we have a step-by-step guide that will help you achieve it.
There is another much easier way to submit your sitemap with the Wix SEO Wiz . All you have to do is connect your domain and easily send your map with one click. Yes, that’s easy.
07. Target local SEO
Do you have a business in a specific location? Then you will surely want to attract people from your area. In fact, it is very likely that these people are already looking for you online.
This is why you have to improve your local SEO. And to help you we have the best SEO tips to increase traffic and put you on the map (literally). The best way to start is to list your business on Google My Business and complete your profile. In this way, your business will be easy to find when searched with Google Maps. In addition, you will have the opportunity to get a good “parcel” of the first level in the “Pack 3” of Google, which is what appears at the top of the results page and which includes a map with a list of three businesses.
Another good way to do this is to register with as many local directories as you can. The Wix Site Booster app makes this process a breeze for you by finding the most relevant places on the web and reminding you to sign up. Ready to go crazy? Read this article for more advanced tips on local SEO .
08. Structure your website well
This can be something that can sometimes be overlooked but a good page structure is key to your SEO. Because in addition to making it easier for search engine robots to crawl and understand the hierarchy of the page, it is essential that users can carefully read your page. This can seriously help increase indexes on metrics such as the number of pages visited and the time a user spends on your website. And these are key elements that search engines will take into account when deciding the destination of your ranking.
But what is there to do? Do not worry. Wix website templates automatically give you an optimal structure for your website. All templates come with an intuitive menu to make navigating your page simple and intuitive. Also, heading tags (SEO terms for headings and titles) are beautifully crafted in such a way that they give your page a hierarchy so it looks and feels organized (and great, why not). Remember to customize your menu and include all sections clearly so that all the content on your website can be easily found (and clicked on). A visitor should not click more than twice to reach any other part of your web page. Keep that in mind.
09. Add description of your images
A website without images is like a musical without songs. It is a fact, rich media, such as photos or images, improve the user experience of your website. And do you know what it means for users to be happy? Exactly, a strong SEO for your website. However, there is a minor problem: Google and other search engines cannot see the images as we see them. In that sense, you have to add text to help them understand what is in your photos, graphics and other images. By adding these little textual descriptions, your images will be found in Google’s image search, allowing you to get even more traffic to your page. In addition to this, search engines tend to perceive web pages with optimized images as better and give them a better overall ranking. Remember that it is important to add unique and descriptive alt text to all of your images. Using Wix, it’s really easy to insert alternative text for your images . Learn how to do it and be an alt text expert.
10. Write valuable content
If we could only give you one piece of advice for the future of your website, this would be a bet on content! Content is one of the elements that most help the positioning of your website. But not just any type of content works, no. You have to meet three conditions to be successful. It should be “unique” (not copied from anywhere), up-to-date (on a regular basis), and valuable (readers can find it only on your website). And what is the best way to achieve this? Create a blog with Wix! To make sure you deliver the best content, check out our article: How to Write a Successful Blog.
11. Get more backlinks
Optimizing your page is already a great start to being successful online. But every web page needs a little help from other friends on the Internet to survive. What we mean is that, to really excel in SEO, you must get so-called “backlinks” for your website. Basically, they are links that other pages include to drive traffic to yours. This is one of the most powerful actions in terms of positioning and, for them, it is the most difficult to achieve.
There is another way to get your name out there and get the attention of others online. Social networks! Although it is not such a strong element, participation in the networks is an indirect way to improve your SEO. And of course, Wix automatically makes your links shareable on social media so you don’t have to worry about your website looking good on Facebook and Twitter. It also gives you full control when it comes to the image shared with your link on social media. You can modify this -very easy- from the editor. See here how simple it is to do it.