Web Designing

6 Best practices to follow for the website redesign

Website redesigns are important for a number of reasons. They can help to improve user experience, make a site more responsive and mobile-friendly, and can even help to improve search engine optimization. Redesigning a website can also be a great opportunity to update content and add new features.

Website redesign is a worthy investment

If you’re considering a website redesign, it’s definitely worth investing in! Not only will it give your website a fresh, new look, but it can also help you attract more visitors and improve your online presence. Plus, with a well-designed website, you’ll be able to better showcase your products or services and provide a better user experience for your visitors. So if you’re looking to take your business to the next level, a website redesign is definitely a worthwhile investment!

Hiring a website design company in India can be a great option if you are on a budget.

6 Best practices to follow for the website redesign

#1 Check loading speed

Before launching your redesigned website, you must check it for loading speed. This is important because if your website loads slowly, visitors will likely leave before they even see your content. There are a few ways to test your website’s loading speed, such as using Google’s PageSpeed Insights tool. Once you’ve checked your website’s loading speed and made any necessary changes, you’re ready to launch your redesigned site!

Why loading speed is so important for a website?

There are many reasons why loading speed is so important for a website. Perhaps the most important reason is that faster loading times result in happier users. Studies have shown that even a one-second delay in page response can lead to a 7% reduction in conversion rates.

In addition, 40% of users will abandon a website that takes more than 3 seconds to load. Not only does this mean that you could be losing potential customers, but it also has an impact on your search engine ranking. Google has stated that site speed is a factor in their ranking algorithm, so if your site is slow, you could be losing visibility in search results.

#2 Check forms validation

After the website redesign, you must test the functionality of all the forms and the validation of all the fields. This is a common mistake that most novice web developers do. By testing the functionality of all forms and fields, you can ensure that your website is running smoothly and correctly.

How can faulty forms affect a website?

Faulty forms can affect a website in several ways. First, if the form is not functioning properly, visitors may not be able to submit it and will become frustrated. Second, if the form is not designed correctly, it may be difficult to understand or use, which can also lead to frustration. Finally, if the form is not secure, it may allow malicious users to submit false or incorrect information, which can cause problems for the website or its visitors.

It is therefore very important to hire an experienced website builder who knows how to develop, deploy, and test the web forms.

#3 Check responsiveness

Before launching your new website, check the responsiveness of your website to ensure a smooth experience for mobile users. This can be done by testing the site on various devices and screen sizes to see how it renders.

Additionally, make sure that all the site’s content is accessible on mobile devices, including text, images, videos, and forms. By taking these steps, you can ensure that your website provides a great experience for all users, regardless of how they access it.

There are several benefits of having a responsive website, including:

  • Increased traffic: A study by Google found that 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.
  • Improved SEO: Google gives preference in its search rankings to websites that are optimized for mobile devices.
  • Lower costs: Developing and maintaining one responsive website is more cost-effective than developing and maintaining separate desktop and mobile versions of your site.

#4 Take care of SEO

A website redesign is a great opportunity to improve your site’s SEO. When redesigning your website, there are a few things you can do to make sure your site retains and improves its search engine ranking.

First, take care to keep your site’s structure and URL the same. If possible, use 301 redirects to point visitors and search engines to your new site.

Second, update your content regularly. Add new pages and blog posts often, and make sure the content is high quality and keyword-rich.

Finally, build links to your site from other high-quality websites. By taking these steps, you can ensure that your website redesign doesn’t hurt your SEO efforts but instead gives them a boost.

Most Indian web developers are well-versed with the SEO norms and therefore they can build an SEO-friendly website for you.

#5 Rewrite the content

When you redesign your website, you also get an opportunity to rewrite the content of your web pages. This gives you a chance to improve your website’s ranking in search engine results pages and attract more visitors to your site.

To make sure your rewritten content is successful, avoid keyword stuffing – that is, packing your text with so many keywords that it becomes difficult to read. Instead, focus on writing unique and engaging content that will interest your target audience.

Website content is one of the most important aspects of a site’s success. To get more traffic, your content must be engaging and unique. Here are some tips to help you write website content that will get more traffic:

  • Write headlines that grab attention: Your headline is the first thing visitors will see when they land on your page. Make sure it’s interesting and catches their attention so they’ll want to read more.
  • Use keyword-rich phrases: Use phrases and keywords that potential customers are likely to search for when looking for information about your business or product. This will help them find your site more easily.
  • Keep it relevant: Make sure your content is relevant to what your business or product is about. If it’s not, visitors will quickly lose interest and move on to another site.
  • Make it easy to read: No one likes reading large blocks of text.

#6 Take care of CTAs

When you redesign your website, it’s important to include features that will encourage users to take action. This could include adding strong calls-to-action (CTAs), making it easy for users to find what they’re looking for, and ensuring that the overall design is appealing and user-friendly. By taking these steps, you can help increase conversions and sales on your site.

How can CTAs help a website get more conversions?

One way to increase the number of conversions on your website is to make use of a call-to-action (CTA). A CTA is a statement or button that encourages users to take a specific action, such as signing up for a newsletter or making a purchase. By including a CTA on your website, you can prompt visitors to take the next step in the conversion process.

Some tips for creating an effective CTA include using strong verbs (e.g. sign up, buy now, etc.), keeping the CTA brief and to the point, and making it visually appealing. Additionally, it’s important to place the CTA in an easily visible location on your website. By following these tips, you can create an effective CTA that will help increase conversions to your website.

Are you also looking to redesign your website? Hire Innomax.

Innomax is one of the leading website design agencies in India that provide unbeatable services for website design, website redesign, eCommerce development, website fixing, and website maintenance.

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