When it comes to SEO marketing, one of the most fundamental and crucial things is research. Without research, the whole objective of SEO gets nullified.
The main point of SEO marketing is to attract the right consumers and provide them with the content they need. For this, an expert in the field — who understands the needs and preferences of consumers — is indispensable.
Therefore, SEO experts in Singapore conduct thorough research for trends in the market to focus their efforts and marketing strategies on keeping up with consumer expectations.
Certain tips have proven to be highly successful in conducting research. Therefore, most agencies in Singapore follow these 7 tips to conduct market research for their customers for SEO marketing.
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Reverse engineering on competitors’ popular pages
Suppose you are a new business entering the market; the best thing you can do is reverse engineer the popular pages of your competition.
Those companies that are well established and have been in the market for a long time can help you understand how to create content and conduct your SEO research according to the market.
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Run a content gap analysis
As the name suggests, this content analysis can help you to optimise your content. Analysing your content is the first step in the process of improving it.
Make use of tools available in the market to identify the missing keywords and how they can be incorporated into the content to align with the market.
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Make use of negative keywords
This is a slightly technical thing that can be very explained by your SEO expert Singapore. To simply put it, negative keywords will prevent your ad from being displayed if that word is being used with a particular phrase.
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Build a list of localised keywords
This is an essential part of small business. Your website content must target the right keywords relevant to your region’s geography and match the search terms people in that particular area are using. Your keyword strategy should be tailored to the local area to improve search engine rankings and website traffic.
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Branded Keyphrases
Your business should include branded keyphrases in your content which can help your rankings tremendously. The analytics data show that the brands who name a phrase after their brands in their content, their rankings can appear higher in the search results than regular keyphrase content.
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Keyword Difficulty
Keyword Difficulty is a measurement of the competition for ranking for a particular keyword. When you run your SEO campaign, you want to know how difficult it is to rank before you embark on spending money on boosting your search engine visibility.
Make sure to incorporate both high competition and low competition keywords to reach your desired rankings.
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Find common customer questions
The best thing that you can do is include the commonly asked questions in your content. It will allow google’s organic research to rank your page higher because it consists of the asked question.
It would be best to try to put the solutions to questions posed as per the keywords requirements. The typical question framing and research can be done by SEO expert Singapore.
