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Web Development

9 WordPress Plugins Take Your Business Website to the Next Level

It’s great that you have finally decided to take your business online, but have you selected a Content Management System for your website yet? While you may find a range of options in the CMS market, WordPress can take the cake on the popularity count. And why not, for WordPress dominates 60% of the CMS market and powers over 34% of all websites worldwide. With attributes such as flexibility, open-source, usability, and a large community of developers offering support and updates, WordPress is sure to dominate the CMS Market in 2021 as well.

But more importantly, it is the availability of a vast number of plugins that makes this CMS platform a viable choice for website building. With over 58,000 plugins in its directory, WordPress allows easy third-party integrations and offers additional services to the websites.

Do you want to take a look at some of the popular WordPress plugins? By doing so, you can figure out what to add to your own website. So, are you ready to dive in?

W3 Total Cache

The experts are not exaggerating when they say that every second counts when it comes to your website speed. In fact, the faster your site loads, the better your chances of delivering a good user experience. And this is why we suggest you go for W3 Total Cache to skyrocket your website speed and performance.

Leveraging Content Delivery Network (CDN) integrations, this plugin offers functionalities such as page caching, browser caching, database caching, minification of JavaScript, CSS, HTML, and so on. Further, its pro package offers support for Accelerated Mobile Pages (AMP), caching statistics, and information on purge logs for optimising the performance of your website. Given its wide range of capabilities, there is little wonder why it is popularly used in business websites today.

Elementor Page Builder

If you desire high-quality and professional page designs for your website, Elementor Page Builder should be your best choice. From using the drag-and-drop interface to creating multi-column layouts and editing in real-time, you can do it all with this page builder.

While you may use the free version of this plugin for creating compelling pages, you can get access to more widgets and templates when you opt for the premium package. For instance, you may add sliders, forms, and pricing tables to your website using the pro version and make a professional impression on the visitors. So, if you wish, you can start with the free version and switch to the premium one later on. Think it’s getting too technical for you to handle? Engage business website design services and count on the professionals’ expertise.

WPtouch

Every business, no matter how big or small, will fall behind the race if its website is not made mobile-friendly. In this regard, we believe WordPress is a great choice to enhance your web development as it offers a range of mobile-responsive plugins, one of the best being WPtouch. Once you have installed and activated the plugin, it adds a theme by default. In case you want a more customised look, you can explore the options available in the premium package.

With this plugin at your fingertips, it is easy to adjust the appearance of your mobile-friendly website. Upload the custom logo, select the right theme colour & font, and choose to display tags, thumbnails, comments – yes, that’s all it takes to get started. We bet you’ll be fascinated with how your website delivers a mobile-friendly experience in just these simple steps.

Easy Social Share Buttons

Today, social media is everywhere on the internet, so why shouldn’t it be on your website? Social media sharing feature can improve website traffic and business popularity among the target audience. Yes, WordPress has a host of plugins for that as well, but we have picked Easy Social Share Buttons for this list.

The plugin supports over 50 social networks, pre-made templates, and multiple icon placement options. On top of that, it comes with in-built modules for Social Media Metrics and Google Analytics. Some of the advanced features let you send customised after-share messages, display the most popular posts by social media shares, and even run A/B testing for boosting shares by the visitors. So, why wait? Get easy social share buttons on your website now!

Wordfence Security

With cyber threats increasing at a rapid rate, ensuring website security is the need of the hour. And in this regard, Wordfence Security does a brilliant job in securing and protecting your website from malware attacks. Popularly used in business websites, this plugin includes a malware scanner and an endpoint firewall to protect login security and provide mitigation against security attacks.

Moreover, this plugin has an option to check the reputation and credibility of your website. It does not end here, for you can block requests from suspicious IP addresses and monitor live traffic to keep all kinds of malware attacks at bay. Even though you can use the free version, we think you should opt for the pro package since it contains the firewall feature, and after all, business security is something you can’t take a chance on.

Yoast SEO

Do you know the market share of Yoast SEO stands at 98.02% in the Search Engine Marketing category? You too can go for it and get an SEO-friendly WordPress website. This plugin takes care of the technical aspects so that your website ranks favourably on the search engines. Right from setting canonical tags and implementing structured data to marking certain pages as no-index, Yoast SEO does it all.

Further, it can help you optimise your content against specific keywords and even improve the content quality by offering feedback through indicators. All of these ensure that your website is all prepped for the SEO game and delivers a great user experience. Its free version is good to get started with, but if you don’t want to miss out on any advanced features, the premium version is your way to go. To reap benefits of SEO tactics, you can talk to the marketing experts and have a detailed discussion separately.

Contact Form 7

Adding contact forms to your website will allow visitors to get in touch with you and show interests in your services. But from your business perspective, this means getting more leads and improving the prospect of conversion. In this respect, Contact Form 7 can elicit better responses from visitors by adding appealing and customised contact forms to your website.

Further, with Contact Form 7 Email Add-on, you can explore email functionalities and send customised newsletters to your subscription lists. The best part is Contact Form 7’s Recaptcha feature that offers added security by preventing spam actions. However, if you are new to the world of web applications, its interface is a little complex to understand for non-professionals. In that case, you may contact a top website design company and get the necessary help in this area.

Ewww Image Optimizer

Having images on your website can enhance user engagement, but they will do more harm than good if not compressed and optimised. Since large image files can slow down the loading speed and performance of your website, you may consider compressing them using Ewww Image Optimizer. Using this plugin can take your website a long way because it saves storage space, improves website speed, and boosts SEO ranking simply by compressing the images.

This one-of-a-kind plugin can locate unoptimized images from the media library and other plugins to convert them into file formats like JPEG, PNG, GIF, and also Google’s WebP. Moreover, its pixel-perfect compression technology can scale images for different screen sizes and devices without affecting their quality adversely. Now that sounds like a win-win situation for you, doesn’t it?

WPML

Want to reach a larger audience without blowing your budget? Adding the WPML plugin is a cost-effective yet reliable option for maximising your audience reach and business growth. Underpinned on the cutting-edge translation management system, WPML can support translations in over 40 languages. This plugin connects you with translation services and sends content for translation through the dashboard. When that’s done, they reappear on the website, ready to be published.

Given this easy process, you need not upload MO files or edit PO files. Not only can you translate texts from your chosen WordPress themes and plugins, but you will also be able to translate texts coming from other plugins and themes of WordPress. Also, since WPML is compatible with Yoast SEO, you can adopt a multilingual SEO strategy for your website.

Final Thoughts – To say WordPress plugins are popular is an understatement. Instead, WordPress should rightly be recognised for being a vast reservoir of plugins that is revolutionising how businesses build their websites and deliver values to the users. So, leverage the above-discussed WordPress plugins to captivate your visitors and take your business to a newer height. We hope you own a stunning website very soon!

Pratyusha Guha

ratyusha Guha is a writer by profession who delves into an array of genres and shares her knowledge through informative and engaging articles and blogs. She likes writing on technical subjects with lucidity for easier and effective understanding. When she is not writing, she listens to music and tries out new cooking recipes.

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