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A Beginner’s Guide to Understanding and Commissioning a Google Virtual Tour

Google virtual tours have become quite popular these days. The tours offer a complete 360-degree view of a space. Looking at them, the user can feel as if they are standing right within that space and thus, they can easily navigate through the surroundings. They can even zoom in and zoom out to focus on any specific area and get to know the place better.

Google virtual tour enables you to leverage the street view technology of Google Maps. It is immensely beneficial for businesses looking to give customers a sneak peek of their store and persuade them to visit in person. The innovative and exciting interior view of the store propels the customers to visit and increase your business ROI.

How Google Virtual Tours Work?

You need to get in touch with a professional photographer to shoot at your business premises. He will take several high definition panoramic images of the entire premises. After the shoot, he will edit and stitch the images together to create an exceptional and all-encompassing walkthrough. This walkthrough or virtual tour is added to your online business listing that can be easily viewed and enjoyed by all prospective customers looking to know more about your business.

How Can A Google Virtual Tour Help Your Business?

Online virtual tours of business spaces can go a long way in improving their online visibility. These tours can help to boost the organic search result rankings as well. Using a Google virtual tour, you can catch the attention of the target audience by showing them the different aspects of your business store that are truly unique. You can put your business to the fore by enabling the prospective customers to engage with them, even before they step foot into your establishment.

These tours help your customers to easily locate your business and increase the likelihood of turning them into real paying ones. In addition, a Google virtual tour can help to increase the dependability level of your brand in the online domain. And the fact that these tours do not involve any recurring costs and facilitate free hosting makes them even more attractive for promoting your business.

Some benefits of getting a Google virtual tour for your business are as follows:

  • Stand out in search results
  • Obtain greater visibility on Google
  • Engage and attract the target audience
  • Boost your conversion

Finding a Good Virtual Tour Company

Owing to the escalating popularity of virtual tours, an increasing number of virtual tour service providers are mushrooming in the market. However, it is important to understand that not all providers offer the same level of service. So, you must carefully scan through the options and choose the best one for your needs.

The first thing you must always look for in a Google virtual tour company is whether they work with Google-certified photographers. This certification ensures that the photographers are fully competent in capturing high-quality, panoramic images of your business. Also, they are well-aware of the strict guidelines laid down by Google itself.

Next, you must carefully check their complete work portfolio to make sure you like their style. See if the virtual tours created by them are responsive, immersive, and engaging. Look for a service provider who has achieved success with a wide array of businesses and building types.

Lastly, make sure the company you choose is flexible enough to work as per your schedule. The process of creating a high-quality virtual tour is slightly extensive and may take some time. So choose a company that is willing to work around your schedule. This will prove to be highly important and time-effective in the longer run.

Bottom Line

A Google virtual tour is a great way to improve your business’s online presence. It is among the best ways to make your business stand out in the online market, drive more traffic, and boost your conversion rates. As the potential customers search for your business name online, they will come across images that are displayed at the top of the results. Such images will give the customers a superior sense of layout, décor, and the overall feel of your business interiors.

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