Natural Language Processing (#NLP): why it matters today, as we adapt to our new lives during the #COVID-19 pandemic, users have changed their life and preferences driven by changing attitudes and behaviors.
The business relied on #data and #AI even before #COVID-19, but it is critical during the #pandemic to help forecast demand, to discover consumer behavior and trends. #NLP techniques allow analyzing text in-depth, underlying intentions, reactions, emotions on the brand’s product, and service. Consequently, the #NLP engine has become a very important tool for analyzing the high volume of brand conversations with great accuracy.
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Credits: Digital Aarif – Full service digital marketing agency