Not sure why your Facebook posts always fall short of likes? The engagement of a post is the single most crucial factor that determines its reach. If you are curious about exactly what you should post on your Facebook Page that can resonate with your viewers, we’ve put together a list of the best ways to increase your Facebook post engagement.
One great way to make your post more engaging is to ask a question from the audience. Although it seems so simple, it is a powerful strategy if used in timely intervals.
Don’t hold back, think creatively about different types of questions that you can ask. You have the opportunity to get genuine customer feedback on your work and business decisions. It’s a good idea to start by asking any random question that is relevant to your industry. Fun and easy-to-answer questions are the key to ace this strategy.
One effective way to reach a larger audience and increase engagement is to post about what’s trending. It works both ways, increasing the chances of your posts to appear in feeds as well as increasing the chances of your post to drive comments, likes, and shares from the users.
It provides an excellent opportunity to express your take (or your brand’s take) on the trending topics that people are talking about. For example, in the current scenario, we can see several posts that are based on the idea of “Stay Home” and the remote work culture.
A personal touch to your Facebook post is super effective in catching attention. Sharing behind-the-scenes is another great Facebook content idea. There are several ways to do this. You can share photos of your employees, their stories, videos showing how your products are made, some funny bloopers, or fails.
Tell a Story
You can share a personal story, the story behind the starting up of your business, or any other engaging story that is relevant for your audience. Share your ups and downs, share about the work that goes in to run your business.
With the audience getting more and more selective about investing their time in reading posts, videos can be a great strategy to catch the immediate attention of your audience. Moreover, Informational videos, storytelling, educational videos, and infomercials are some great ways to go about video marketing. It is not completely mandatory to have a dedicated production team for producing the videos; however, make sure to include videos in your regular marketing efforts.
Contest and Giveaways
Contests and giveaways offer a sure-shot way to grab user attention and achieve higher post engagement. Host a contest or giveaway prizes in the interest of your target audience. Audience targeting is a significant factor to keep in mind while using this strategy.
There’s no thumb rule to be followed for increasing the engagement of your posts. One strategy may work wonders for some businesses while the same may not yield the expected results for others. It is a gradual process of trying out different strategies and seeing what works best for your business. Consistent efforts are always rewarded in the end.