Ghost kitchens, Virtual kitchens, Dark kitchen or Cloud kitchen – All these terms are used interchangeably.
These kitchens come in numerous forms but yeah these kitchens show how the virtual kitchen works and flourishes in the era of digitalization.
They house virtual restaurants which do not have any storefront and render a menu full of items which can be open to make deliveries online and to all the digital platforms.
You must have been placing an order where you will place an order without even knowing about it.
Even there are fast-food chains which are uplifting and making a shift towards their delivery services to more customers in more locations without any need to build a restaurant.
Virtual restaurants are just magic..
Cloud Kitchens And Covid-19
Cloud kitchens are on the up and they were talk of the town before the verge of pandemic as the ghost kitchens were the best idea for the start-ups to start their new venture with bringing some innovation.
The Covid-19 hit every industry of the economy very hard and the food industry specifically restaurants are not an exception to it.
The restaurants to survive in the industry had to make ways for the cloud kitchens with limited space, menu, ordering and packaging.
Whatever ways were possible were adopted and the empty space of dine-in got used for ordering and packaging where drivers would sit and track their orders the way it gets displayed on the screens.
As the restaurants are opening up by making and working as per the guidelines issued for Covid-19 issued by the Govt.
The cloud kitchen often made a clear view and called the major attention of the restaurant owners that how they can bloom without making arrangements for dine-in and major benefits can be reaped.
Hell yes.. It’s a lucrative approach
Cloud kitchens have brought more new customers in the industry and still there are many individuals who are afraid to dine-in as there are chances apart from maintaining social distancing to get caught by the platforms and show them the convenience of making online orders.
Cloud kitchens are becoming more relevant than ever before and such things are likely to attract major attention from business owners as well as the individuals ordering food.
Advantages Of Ghost Kitchen
1. Lower Start-ups Cost
The most fruitful benefit of making a cloud kitchen rather than having a traditional restaurant is that the cloud kitchens are pocket-friendly.
There is no need to be spacious for the cloud kitchen to accommodate individuals and the menu can get optimized with the help of having big-data and the menu gets framed as per the different choices of the users.
For cloud kitchens, there remains no requirement to deploy employees for their front desk and there are no needs to provide employment to a large number of people as only chefs, cooking experts are required.
All the rest of the things get done on the apps or online website.
It helps in saving a lot right from ingredients, resources, computer facilities and much more.
Many virtual kitchens are blooming outside the actual town as on the outskirts of town the resources, ingredients are easily available as well as the rent is much lower as compared to the restaurants available in the city for rent.
2. Improve Sales with multiple brands
One of the biggest advantages which gets provided is to target the multiple segments of the market.
Virtual restaurants are driven by data so they are able to pinpoint the needs of the customer in a particular area and provide satisfaction to multiple customers by working along with multiple brands.
For instance, If you are running a pizza place and collaborating with relatable brands such as Burger place, cocktails or bars can provide the customers all the food and beverage that they might require while eating their pizza.
Such an user-friendly approach is likely to attract more customers and retain the old customers as everything gets available to the customers at a single place.
3. Be Agile
While building on the multiple brands, a ghost kitchen also permits you to get more flexible and adaptive.
You have the complete data so that you can make out which are the things that really work and which do not work at all.
The cloud kitchen owners must work according to the needs and offer their best in the market.
Constant revaluation and changes are the needs of the cloud kitchen and this is the best way to improve the offerings to the customers.
4. All roads lead to better margins
All the paths designed for the cloud kitchen leads to better margins.
This overall means that you can improve the conditions of the kitchen with a small and precise menu and limited space which you need to get on rent.
The data can be channelized for putting into use the data which was gathered to make the predictions and optimize the operations accordingly and as per the staff.
If you are not that busy then you don’t have to open it at all and the overall upshot lowers down the costs, improves efficiency, makes more orders by reducing the risks.
The Last Sentence
All the start-ups and new comers in the food industry are provided with a new gateway where they can start their own house of food production which is comparatively with lower investments as compared to those traditional restaurants.
James Vargas is an experienced business expert, startup business consultant, assistance in trademark registration, Food Delivery App Development and marketing head at Get Everything Delivered. With the 1.5-decade corporate experience, he is now sharing his guidance to start-ups to grow with corporate team building activities and project delivery solutions.