If you have a business or entrepreneurial project and you are considering how to make it known, this list may help you. It is a compilation of the most outstanding digital marketing strategies that a brand can use to reach its public.
Choose the ones that suit you best, combine them, shake them up and find a good fit for your business. If you are totally new to the world of digital marketing, then you can take a digital marketing course.
The ways that a company currently has to make itself known and reach the public are multiple. There are many tools to attract and retain customers in exchange for satisfying their needs. We have made a compilation of the most important ways to do marketing and we want to share it with you without commercial breaks or interruptions.
Great Ways To Do Digital Marketing
To begin with, we are going to differentiate five major areas of marketing that encompass all the others and that define the different ways of “approaching” the consumer that advertising has.
It is the type of marketing that has always been practiced in traditional media. It consists of interrupting the user in her activity and offering her something attractive that captures her attention.
Consumers are quite tired of this form of advertising and usually shy away from it because it is annoying. In fact, a very common practice when viewers watch television is to zap when commercials arrive.
In addition, for brands and companies it is an expensive option that does not allow them to target exactly the customer profile they want to capture. But Interruption Marketing also has its advantages. Results are proven to be quick and easy to measure.
It is estimated that in the United States consumers receive an average of one million such advertisements per year. One million! It’s a very high figure, don’t you think? Therefore, in order not to saturate the public too much, Interruption Marketing must be practiced in small doses.
Indirect or Permission Marketing
Unlike interruption marketing, this way of marketing is not as direct and invasive. It’s not pure advertising. It is a more subtle way of attracting potential consumers by offering them content and material of interest. With this Indirect or Permission Marketing it is possible that the user is often not even aware of the brand strategy behind it. To this group belongs, for example, Content Marketing that we will see later.
Before defining it, I ask you a question. Imagine that there are two very good-looking restaurants that you would like to try. One you know only from seeing it on the Internet and the other has been recommended to you by several friends. In which table do you reserve?
If we did a survey among our readers, surely the majority would choose the second option, right? Well, that’s Referral Marketing! Take advantage of “word of mouth” (or “tweet to tweet”) for the benefit of a brand. Because in the end.
This type of marketing is widely practiced on social networks, especially on Facebook, where the ability to spread and viralize recommendations is brutal. To do this, companies must have registered consumers satisfied with their services. Those customers can become the best brand ambassadors.
In advertising it is often said that keeping a customer costs 10 times less than getting a new one. Following this maxim, many brands are committed to Loyalty Marketing. In other words, use techniques and resources so that customers remain happy and do not go to the competition.
The goal is for the relationship between the company and the consumer to be as lasting and satisfactory as possible. A good way to achieve this is by getting to know the buyer well (knowing their tastes, opinions, hobbies…) in order to then offer them what interests them the most. Another loyalty strategy is to have special details with the client such as gifts, offers, discounts or exclusive products.
It is one of the most used marketing strategies and to which brands dedicate a good part of their budget. It consists of sponsoring events (sports, musical, cultural…), content (blog articles, for example), videos, workshops, conferences or even spaces.
The purpose of sponsorship is usually twofold: on the one hand, there is a commercial objective and, on the other, it serves to enhance the brand image. The fact that a company appears linked to certain events and is behind them helps to create and strengthen its branding. Social networks in this case are used, above all, to spread and publicize these Sponsorships.
Digital Marketing Core Strategies
Each type of marketing that we offer below is part of one of the large groups that we have just defined. All strategies are complementary and compatible with each other. Neither rules out the others. Depending on the business, its objectives and its target audience, it will be advisable to implement one or several. Choose the ones that interest you the most. As advised before if you don’t have any know how about marketing and just getting started then take a course like digital marketing course in rawalpindi.
It consists of using electronic mail (individually or collectively) to present products, services or special discounts to consumers.
If this communication channel is misused and the emails are sent to massive databases that do not belong to the brand, it can be invasive for the user and would fall within Interruption Marketing. But well used, Email Marketing is still one of the most useful and effective tools for connecting with the public. To do this, it is essential that companies get their customers’ data and implement a good strategy.
Carrying out an Email Marketing campaign consists mainly of setting specific objectives (what I want to achieve with my emails), using newsletter design tools that optimize and facilitate the process, write well the messages that I want to transmit and measure the results of what I do. Some of the most used applications for creating and sending emails is Mailchimp.
Pop-ups, banners and advertisements on web pages
It is becoming more and more common when we browse the Internet to come across ads. Some appear more discreetly on the side of the web, for example. But there are also more invasive modalities that prevent reading the content of the page or seeing the images of a video. To prevent users from perceiving our advertising as SPAM, we must think, define and configure our campaigns well.
This type of online marketing is similar to the one we have just seen but with an important nuance. To begin with, it has two main protagonists: the advertiser and the affiliate. The relationship between the two consists of the following: a company (advertiser) advertises on the website of another (affiliate) in exchange for a commission for each of the sales achieved through that site. So, Affiliate Marketing only brings benefits if users click on the ad and make a purchase.
Content Marketing or Content Marketing
It is the basis of Online Marketing and consists of offering non-advertising information of interest to the user. The company provides useful and relevant content related to its industry to capture the attention of potential consumers who can later become customers.
The idea is to turn strangers into friends, friends into customers, and customers into brand ambassadors. It has been shown that this formula is currently one of the ones that works best. The user no longer wants companies to bombard him with direct advertising.
Positioning in Search Engines
Using the necessary tricks for a brand to appear among the first in the results offered by Internet search engines is another way of doing marketing. Search engine optimization is technically called SEO and is part of any Digital Marketing strategy.
It consists of intervening in social networks, forums and Internet debates without a direct commercial intention, simply so that they know you. It is important not to waste these channels of connection with potential customers and carry out a good strategy with which, basically, what we want is to attract followers.
In social networks, one of the actions that works best is to be active. What does this mean? Exit the wall of your brand and participate in other profiles. In other words, “like”, comment and share what others publish. In short, be social.
Advertising on Social Networks
Most social networks allow companies to create ads. The data shows that, at the moment, the most beneficial and profitable promotions are those of Facebook and Twitter. Perhaps it is because they have an advantage that other channels do not have, they allow highly segmented advertising aimed at a specific audience.