Did you know that 93% of web traffic comes from search engines? That’s why search engine optimization (SEO) is so important.
Basically, it’s the process of improving your website so that it’ll rank as high as possible—that way, you’ll gain more organic traffic.
Did you recently build a website? Looking for some white hat SEO techniques that’ll bring results? If so, you’re on the right page.
We’ll be going over a few white hat SEO tips and tricks below. Keep reading to learn more!
1. Optimize Your Site For Mobile Users
More than half of all web traffic comes from mobile devices. Given that, it’s not surprising to know that Google prioritizes sites with mobile-friendly designs.
Take mobile page load speed, for example, it’s a key metric when it comes to determining your site’s search ranking.
Need some help optimizing your site? You can always use Google’s Mobile-Friendly Test Tool to see how optimized your page is for mobile viewing. Alternatively, you can hire a professional such as this company.
2. Use a Simple URL Structure
Your URL should be simple and readable. Make sure to include your keywords in the URL and separate your words with hyphens. Also, you want to avoid stop words such as an, a, the, or but.
Stay away from page URLs where the post is represented by a number (e.g. http://website.com/123059.html)—they don’t tell users anything about the content.
If your users can’t understand your URL, chances are, search engines won’t be able to either.
3. Write a Meta Description for Each Page
Write a unique and relevant meta description for every page. It’s important as it’s the first thing that a person will see when your site appears on Google.
Use your focus keyword. Write in active voice and make it actionable. The goal is to convey the value of your website to the reader. For example, you can include a call-to-action such as “learn more here” near the end of the description.
4. Increase Your Page Speed
Page speed refers to the amount of time that it takes for a page to load. It’s determined by several factors including a site’s server, image compression, and page file size.
Not only is it a direct ranking factor, but it can also affect your website’s rank indirectly by reducing dwell time and increasing bounce rate. That is, the slower your website, the more likely an individual is to click out of your page.
Trying Different White Hat Seo Techniques
And there you have it—four white hat SEO techniques that can improve your website’s ranking. As you can see, there are many things that you can do to increase your organic traffic.
For more tips like this, check out the rest of our business section!