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Fashion Retailing with Artificial Intelligence (AI)

Amongst all the biggest industries in the world, the fashion industry occupies a special place in my heart. According to estimates, it was worth about USD $3 trillion as of 2018. This represents around 2% of the global gross domestic product. Here are a few ways in which artificial intelligence (AI) drives Revolution in the fashion industry. This is to enhance the customer experience and the general manufacturing process.

The continuation of the trend for online fashion retailers to overtake brick and mortar fashion retailers. This trend is seen during the entire year of 2022 seems to already be underway. Retailers can align their products with their customers’ expectations through artificial intelligence as the consumer demands more and more personalization. Investing in artificial intelligence enablers will allow you to scale your fashion retail store against your competitors. Additionally, it will make sure your store is digitally mature.

AI technology

Artificial intelligence is a capital-intensive technology that replaces intuition with logical reasoning. It enables businesses to achieve value in the long run. They do so by optimizing their operations using both logical reasoning and technological efficiency. The cognitive abilities of AI help businesses automate processes, discover hidden patterns, and develop recommendations. Additionally, AI provides decision support by analyzing data faster than a human could. As a result, businesses are able to make better decisions guided by logic rather than intuition. In the long run, this leads to increased profits and growth. Thus, it is evident that AI is a powerful tool that can help businesses achieve their goals.

According to a report by a California-based news channel, artificial intelligence is becoming a powerful tool in the U.S. retail industry. Due to the need for inventory management and the growing influence of social media marketing. In addition to this, by predicting trends and the consumer’s buying behavior analysis is resulting in the evolution of fast retail fashion. Additionally, the demand for fast retail fashion has also increased. This will drive the market growth ahead.

Enhancing the customer experience with AI: 

Machines simulate human intelligence to make tasks simple and fast to accomplish by simulating human intelligence in an algorithm. Powered by artificial intelligence, the machine is programmed to mimic human behavior. This supports the ability of the machine and take action like a human.

the fashion industry is using AI to to make fundamental changes. These changes are in the products that are manufactured, marketed, and sold by brands. By using algorithms to market and sell goods more efficiently, not only do marketers and sellers get a more efficient experience as well as shoppers. This allows them to spend more time shopping. In the future, AI tools will become increasingly important. As brands improve sales systems and use intelligent automation to enhance sales processes.

There are several luxury brands, such as Dior, Macy’s, Nike, and Nordstrom. They are using artificial intelligence (AI) to maximize sales, promote products and enhance customer experiences. There are a couple of ways these brands include AI as a part of their marketing and management techniques.


By using a computerized chatbots system, brands have come up with a more efficient method to connect directly with consumers. This form of interaction has resulted in easier shopping for consumers. As a result of the bots, which conduct computerized chats over the brand’s website or application.

It appears that brands have figured out a more efficient approach to connecting directly with their consumers by using a robot to operate a computerized chat over their website or application that makes shopping easier for users’ app to know the consumer’s needs and requirements.

Searching for smart products

As a result of artificial intelligence, consumers are able to discover products in a more convenient way. It is possible for machines to categorize millions, if not billions, of products from multiple vendors in seconds, so that a user can select a product and make a purchase. Furthermore, today the modern consumer can take any picture in the real world and simply upload it to the website to search for similar products online. This is the case when it comes to Nordstrom, an American fashion retailer. They advertise their products using Bing ads and bid on specific keywords in order to achieve the best results.

When a user searches for “Topshop dresses on sale”, several of Topshop’s products are displayed as search results. When the advertiser keywords “Topshop” and “dresses” are entered in the search box. There are some of the best apps that provide with intelligent product searches, and you can find them in apps such as Siri, Google Assistant, Alexa, Cortana, DataBot, and so on.

Personal shopper 

VF Corporation, a multinational brand, recently launched its Expert Personal Shopper, in collaboration with IBM Watson, under the brand The North Face. By asking a few questions first, this app recommends items based on the information you provide, rather than scrolling through a multitude of items to find what you are looking for.

They improve the shopping experience for consumers, and the data collected gives brands a clearer sense of what their customers need and how to best satisfy them.

Visual shopper

In an attempt to make shopping experiences smarter, has launched an artificial intelligence-based shopping tool. The consumer uploads a picture of the product, and they can find similar products or products which are identical to those on the site. In addition to clothes, shoes, and bags, the visual search tool is applicable to a variety of products in different product categories.

AI in production:

Quality assurance

Designers and manufacturers use AI to improve their production methods. It is achieved, through the use of computers and t spot defects in fabrics and colors of the textile. Thus saving a lot of both time and money if quality assurance is to be implemented.

Implementing quality assurance can save a lot of time and money in the long run. By catching errors early on, you can avoid having to waste time and resources fixing them later. In short, there are many benefits to implementing quality assurance, and doing so can save you a lot of time and money in the long run.

Cognex ViDi is one example of a vision-based platform in this context. In addition to weaving, knitting, printing, beading, and finishing, the platform recognizes fabric patterns. The company states that this methodology is creating a system that is training and using predefined images.

AI in fashion styling:

Fashion styling is one of the most interesting and important parts of the huge fashion industry, especially in the current time when fashion and beauty are facing increasing competition.

In the era of social media, there is a trend that has emerged called Stitch Fix, an industry-changing online styling application which uses machine learning to find the best clothing pieces to match each customer’s sizes, budgets, and fashion preferences. It uses artificial intelligence to improve supply chain efficiency in order to reduce transit time, provide updates on inventory, reduce shipping cost, and optimize the supply chain to reduce transit time and shipping costs. Artificial intelligence is using supply chains to increase efficiency. It optimizes the supply chain to reduce transit time and shipping costs.

As an example of AI-powered styling, IAs an example of AI-powered styling, the popular fashion app Stylebook uses machine learning to help users create outfits. The app starts by asking users to input information about their wardrobe, including items, colors, and styles. It then uses this data to generate recommendations for new outfit combinations. The recommendations are based on the user’s individual preferences as well as current fashion trends. In addition to making suggestions, the app also allows users to save and share their favorite looks. With its mix of personalization and trend-spotting, Stylebook is just one example of how AI is changing the way we get dressed.

The takeaway:

There is no doubt that the future of fashion will be based on intelligent applications, as the use of artificial intelligence (AI) is spreading in all areas of the fashion industry, with a CAGR of 40% over the coming 7 years. AI in fashion is providing a better customer experience and satisfaction. As a result of a Capgemini survey, a Fashion Retail industry survey has shown that the industry has the potential to save USD 340 billion by 2022 by increasing their use of artificial intelligence.

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