Are you finding tips on How to Plan Your Business for Black Friday Cyber Monday Season?
If yes, do not forget to check out this latest article. It will take you through quick steps to succeed your next black friday cyber monday sale.
It’s that time of year again for which dealers and buyers are eagerly waiting. Time flies until Black Friday. Retail is synonymous with vacation offers. Consumers are preparing to buy this year, but due to the coronavirus pandemic, their traditional Christmas shopping experience is digitally updated.
Last year sales hit an all-time high. According to blackfridaydealspoint, last year black friday sales hit $7.4 billion. Which is a huge win for businesses. Furthermore, 151 million consumers shopped both in-store and online on Black Friday. We definitely know one thing: consumers can still find great deals on Black Friday and Cyber Monday. In this article, we’ll discuss how businesses of all sizes can prepare for Black Friday 2020. But first, let’s dive into the history of Black Friday to find out how all this madness and frenzy came about.
Black Friday vs Cyber Monday: Quick Difference
More retail holidays surfaced after the success of Black Friday, one of them being Cyber Monday. They are often considered so similar that few people know their differences. So, let’s start by discussing Black Friday.
Black Friday traditionally falls on a Friday immediately following the Thanksgiving holiday. It officially shows the start date of the holiday shopping season.
Black Friday began as a completely offline flying affair. Those retailers make such unavoidable offers that fur-hungry shopkeepers rush to participate.
Cyber Mondays, on the other hand, are primarily online. It was created in 2005 to help small retailers compete with big-name companies offering discounts on Black Friday.
Why Black Friday Cyber Monday Promotion?
As you know, shopping days are full. People like to buy more and save more at the same time.
So this is the best time to grow your business fast in few days.
However, if you don’t know what to expect from solid Black Friday deals.
Let me show you some of the benefits that Black Friday offers can bring to your business:
More leads, conversions, or sales
accelerated brand awareness
generate high sales in a short amount of time
These are not limited to many other things that you get after making offers to customers.
Now, if you want to prepare for those working days, we’re going to go over some of the best tips to help you prepare and execute your offering well.
Let’s dig it.
How to Plan Your Business for Black Friday Cyber Monday Season
Here are some tips to ensure that your website is prepared for the expected growth in Black Friday traffic.
1. Plan early
27% of shoppers expect to start their Christmas shopping early and your planning needs to follow suit.
You should go into the holiday season with:
An intuitive user interface
Seamless checkout experience with multiple payment options
High mobile functionality
2. Check the speed of your website
The holiday season can be a stressful time for busy shoppers who don’t want to waste time waiting for their favorite ecommerce sites to load. A slow website also undermines buyer credibility and runs the risk of customer loyalty.
Check your website speed and make sure the performance is top notch. Google offers a free tool that is simple and easy to use. All you have to do is enter your URL and the tool will analyze your website’s performance and give you results instantly.
To speed up your site speed you can use the best web hosting providers like hosting web hosting, bluehost, etc.
3. Determine your checkout process
People who shop online during the holidays are often pressed for time. You expect the checkout process in your store to be quick and efficient.
On a day like Black Friday when customers are keen to buy, you want to take the opportunity to sell as much as possible. Your checkout process needs to be unified to give shoppers an easy way to make purchases from your store.
If visitors can’t go through the checkout process, then all of the marketing dollars you spent driving traffic to your business doesn’t matter – it’s all nothing.
Therefore, you should review your checkout process in advance, go through it yourself and optimize it for the best results. You benefit from this not only on Black Friday, but all year round.
An inactive checkout process can often lead to the shopping cart being canceled. In fact, 21% of online shoppers in the US abandoned their shopping cart due to the lengthy and complicated checkout process.
You can use check-out experience tools like PayKickstart to easily create best converting checkout steps.
Here are a few ways you can improve your checkout process:
Integrate your cash register into one page
Do you offer other payment options such as PayPal / Venmo, American Express
Enable automatic notifications when you leave the shopping cart
Consider enabling features for multiple recipients
4. Customer Support
Customer service is an important part of a successful online shop. The only bad customer service experience that harms your brand image is the loss of customers and sales.
Since many sellers expect online sales, be prepared for increased customer service requests and be clearly labeled on your website – you have many options for buyers to reach out to you for customer support.
With the exception of Black Friday, customer service inquiries are quite common. Every month, 62% of customers are looking for some type of service, be it by phone, email, SMS, live support, or chat. So be prepared to answer questions from the stream of customers who are waiting for immediate help.
For shoppers, the most important aspects of customer service are solving problems in a single interaction and communicating with a customer service representative.
You might want to consider being available in person or having someone else willing to answer customer questions in real time.
Good customer service also helps build trust in your brand. Up to 95 percent of consumers say customer service is important for brand loyalty.
Conclusion on How to Plan Your Business for Black Friday
If you want to multiply your business profit by any number of X, then these days will work very well for you.
Getting more sales depends on your marketing strategies and the word you and your team have spread across the internet. In addition, attractive offers are one of the reasons for good business.
So you’re still not taking it seriously, take it now and read all of the tips given to increase your sales in just 2-4 days.
Do you have a countdown timer in anticipation of Black Friday? If so, you are definitely not the only one.
With a little preparation, you can be perfectly positioned to attract some new customers this holiday season.
People are still shopping, looking for deals, and expecting this year to be different.
The only change you will benefit from is that consumers are now more inclined than ever to shop online. They negotiate offers and look for offers. If your website is a search engine, they have the best chance of finding your business.
All odds are in your favor. If you use your cards correctly, your Christmas sales can be higher than you thought possible.
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