How to Promote your Business Online Using Social Media
Social networks are an excellent way to promote a new product or service. With millions of people connecting every day to these platforms, they have become the largest showcase in the world, so you should keep them in mind if you want to gain a competitive advantage and reach as many potential customers as possible.
Depending on the demographics of your clients, there are certain strategies that can be more effective than others in terms of promoting your business and products.
The easiest way to promote your business on social networks is by talking with your followers. Add content and create a brand around your business. Start building a website with a free website builder as well for credibility.
In terms of web positioning the creation and distribution of content is the pillar of the promotion of a brand, or small business.
In what social networks are your potential clients?
Let’s decipher where our clients spend most of their time, where they are most likely to respond to our product or service, where can we start a conversation and hook them more easily:
And what are their characteristics:
- Geographic region
- What are their tastes? What things are they passionate about?
- Are they married?
- Do they have children?
- Their Professions etc…
When you have discovered the main characteristics of your potential client, you will go on to establish a strategy to promote your business to them on social networks (you will also decide which social networks to focus on).
Let’s start with what you have to do at the beginning: And that is creating your digital ecosystem.
What is a digital ecosystem?
A digital ecosystem constitutes all the digital properties of your business: your website, Facebook page, Instagram, Pinterest, LinkedIn, Twitter, etc…
What to post on Facebook to promote your business?
Create content and post it on your Facebook page frequently. The content must be closely related to the products and services you sell, not always with the intention of directly wanting to sell the product.
Due to algorithm changes, it is more difficult to obtain exposure on Facebook every day. You should always be aware of the content that is most appealing to your audience, because the more you like, the more likely you are to appear in your news feed. So remember that what worked a year ago might not give the same results today.
What kind of content should you post?
- Photographs of events
- Product photographs
- Videos of the creation of a product)
- Tips,tricks, and techniques.
- Links to your business blog
- Simple phrases.
By creating content and publishing it frequently, you will get the people who follow you on Facebook to get hooked and engaged.
Engaging is a term we use to illustrate when a person is much attached and likes a brand.
When the person is hooked, it is easier to sell anything to them.
Promote your business on Instagram
The digital mecca of lifestyle is called Instagram. Frequent posting will get more people connected to your business. You could intimately link your product to people’s lifestyle and promote it to them in a creative way. The use of tags and influencers are effective ways to promote your business.
YouTube is also a social network where there is communication in both directions, from the creator of content to the community and vice versa.
Your business should take advantage of this tool to disseminate information about your product and services.
What type of content should you create on your Youtube channel?
- Information and characteristics of your product
- How to use the product?
- The Benefits
- Tutorials and guides
- Results of the use of your product
Promotion of your product on Twitter
Life moves much faster on Twitter. You only have 140 characters to share your message so you must be concise and to the point.
- Create a hashtag: Create a unique hashtag for the launch of your new product. This way your followers will be able to find it easily and it is also a way to categorize your brand among the amount of information that is shared on Twitter.
- Tweets with links: All your tweets have to carry a link to your landing page or product page so that your potential customers can buy it. With some tools like bit.ly you can know the number of clicks of the links and know if your Twitter strategy is being effective or not.
- Involve influencers in your conversations: Influencers are people who fit within your target audience and who have a large number of followers. By retweeting your tweets and tagging them in your posts you can significantly increase your reach.
Be creative in your social media campaign and encourages comments, likes, and sharing, etc. on your pages to increase your connection with your subscribers, this way it will be easier to convert them into customers.
Use social networks to bring all those visits to your main website, which is the place where they will actually enter the sales funnel. If you’re yet to create a website, hPage.com offers a great way to get started. You don’t even need to know a bit of coding, all has been done for you. Just send your customers there and have them purchase whatever you sell.