Taking the initial step in mobile advertising looks a bit confusing. Moreover, it is difficult to find which platform suits the best for business promotion and expansion. Well, don’t fret! In this blog, we have covered some most influential channel apps that can work great for creative agencies to drive more conversion.
While there are millions and zillions of marketing strategies present in the sea of the digital market, it becomes essential for a creative agency to look upon the most powerful & efficient channels app that can bring consistent sales from day one.
We understand that there are several advertising options available from Facebook to Podcasts, radio to television advertisements. It is challenging to know which specific media is best to choose that can effectively target your audience without wasting your hard-earned money.
Despite scrolling down for a plethora of available avenues, we will talk about only quality and highest-intent channels that have the potential to engage your audience for a long run without breaking a chain.
So, let’s talk about the channels apps that can grab the attention of users in no time.
- Apple Search Ads
ASA aka Apple Search Ads is the hottest new acquisition for the apps of iOS. Just think once about the app version of SEM strategy where there are only a few bars to pull. It is one of the best ways to reach a wider audience and users already having high intent. When your Apple search ads strategy matures, review campaigns for testing your app with the help of keyword grouping or creative sets. If you are not using ASA, it means you are not only losing your strong brand voice but also opening the doors of high-value real estate for your competitors.
2. Facebook Advertising
Creative agencies are quite familiar with the importance of Facebook Advertising, hence they never thought of leaving this crucial marketing strategy ever. Certainly, it allows expanding your reach across several placements including Audience Network, Instagram, and Facebook. Adding to that, it is having strong targeting options for a creative agency in Delhi, including demographics, interests, behaviors, lookalikes, device types, relevant apps, OS level, and device type.
Despite Facebook providing a prospective play to businesses, yet it can pair audience targeting with app event optimization. It is just similar to Google Ads in-app event data or value-based tactics for driving higher value installs in a short span.
However, make sure you don’t forget about the Facebook creative agencies when developing assets & consider including a device in the ad imagery. This way, the user will be taken to the app despite a website which ultimately means the lower will be bounce rate.
3. Google Ads
Google app campaign covers a big list of placements including YouTube, Google Search Network, Google Display Network, Google Play Store, etc. It is certainly one of the best ways to display ads in the Google Play store and attain the attention of high-intent Android users like you do with iOS users with the help of ASA. While some placements are available only on Android that is Discover, Google Play Store, Google app campaigns can reach across both iOS and Android devices.
On top of that, the Google App campaigns got the ability to optimize traffic better which is very powerful. It means you can tell Google that you don’t only want installs, but want more and more people to make app purchases, register, finish a tutorial, or whatever the key elements essential for your app.
Lastly, we also recommend adding video and static assets to text ads. It will allow for maximum reach across the chosen placement, especially on the iOS side.
If you are quite fascinated by the TikTok app and want to have it for business growth, well in that case Snapchat is also a good option. Since this platform is developing ads for a long time, think of this, as a more feature-rich and matured alternative that can work great for the marketers of app growth. Though the reach is lower than other platforms like creative agencies, Facebook, yet there are some amazing 3rd party data sources like comScore TV, Datalogix, Film Viewer, and Nielson. Just like Google AC and Facebook, optimize for app event goals after the installation.
Adding to goal-based biddings Snapchats ads can take the entire screen of mobile for captivating the attention of the audience.
Another platform that can bring wonders to your business success is Pinterest, a visual social media platform. It is the best place to serve your app installation with promoted app pins. Similar to Snapchat and Facebook, users are generally heavy app users and will view shortly in the Pinterest mobile app. However, you have to optimize the performance for in-app events more manually.
When Pinterest is launched, it is recommended to include a mobile device in your creative, as you do on Facebook to make it clear that the user is taken to the app store. The other thing that needs to be considered is to keep your potential customers uptight for driving efficiencies. You will leverage the benefit of an Actalike audience which is similar to Facebook or you can upload a high-value audience if you have a Pinterest rep. You can work with them to avail interesting “insights” from that list of your audience as well.
Instagram is a social media platform that emphasizes photo and video sharing via its mobile app. Insta is one of the most popular social media platforms,You can create a business account on Instagram by first creating a personal account and converting it.
Use Instagram influencers to promote your business. Influencers are people who have large followings on Insta. You can pay influencers to market your products to their followers in a natural way. These sponsored posts typically are subtle and don’t look like ads. This is helpful because people typically hate advertisements.
Run giveaways and promotions. Post a picture promoting your giveaway, deal, or challenge, and ask clients to repost that picture with a particular, custom hashtag to enter. You would then be able to look through that hashtag to see who has reposted it and pick a victor. Advancements like this permit your clients and adherents to advertise your image for you by discussing your advancement on their own pages, and it drives more individuals to visit your profile. In the event that you do choose to run a challenge or sweepstakes, however, ensure you’re keeping rules and rules.
The Final Note!
Facebook, Google AC, ASA are some of the big players that are highly advisable by creative agencies. In some cases, Pinterest and Snapchat are also considered great additions. If you really want to fly high in the competition, go beyond conventional strategies and look for social channels and app stores as we suggested in this post. Now, you must be thinking about where to avail more information about these channels? Right? Well, in this scenario, connect with the Promodome Communications professional team who is possessed with years of experience. It is the best creative advertising agency in Delhi that is readily available to plan app advertising strategies as per your business model. So, why make a delay? Connect with the best advertising agency to gain the best results without spending a huge amount and time. Let’s connect!