What is Off-page SEO?
Off page refers to techniques your can use to improve the position of any web site in the search engine results page (SERPs)… In general, off Page SEO has to do with promotion methods – beyond website design – for the purpose of ranking a website higher in the search results.
In other word Off-page mean create quality back-link for website to got good rank on search engine result page. But 60% is done by On-page SEO and after that 40% work will be done by off page. Quality backlinks helps your website rank. Increase website DA [ Domain Athouriy ], PA [ Page Athourity ] and Page Rank. That totally dependes on quality backlink.
Off-Page SEO Techniques for Link Building
The best way to show search engines that your website is trustworthy, valuable, and authoritative is by gaining links back to your site.
As in our Linkedin example above, search engines see links to your site as an endorsement. Because your site is valuable enough to be linked to by another site, search engines take this as a signal that your site is relevant and trustworthy. This is why link building is one of the most important off-page SEO techniques.
It’s important to note that not all links have equal value. Some links have more influence on search engines than others.
Search engines give links varying levels of value depending on the:
Linking site’s authority. Links from more authoritative sites have more value.
Relevance of the content on the linking page to the linked site. Links from pages that are relevant to your brand, industry, and linked content have more value.
Anchor text of the link. Links with anchor text that is relevant to your brand or content on the linked page have more value.
Number of links to the linking site. Links from sites that have a large backlink profile have a higher value.
So as you form a link building strategy, focus on gaining high-quality backlinks from authoritative sites, with relevant content and relevant anchor text.o gauge the authority of a website and determine the value of the link, consider the site’s Alexa Rank. Alexa Rank indicates how authoritative a site is online. The lower the number, the higher the influence. For example, Google’s Alexa Rank is “1” because it is the most authoritative site online.
To research a site and find its Alexa Rank, use Alexa’s Site Overview Tool. Enter the site URL to find both the global and U.S. ranking.
alexa rank site authority
As you measure and monitor your link building, give a higher value to links you get from sites that have a strong Alexa Rank.
For more information on which links are best for building authority and boosting SEO, read this post: 14 Types of Backlinks: the Good, the Bad, and the Best
One of the most effective off-page SEO techniques is guest posting because it helps with both link building and reputation building.
When you write a guest post for another website or blog, the site often lets you link back to your website in the post or author bio. This link adds a site to your backlink profile. It comes with an added benefit of reputation building as your name and brand are being featured on another website.
To implement this tactic, start by finding sites that would be good potential guest posting opportunities. Use Alexa’s Audience Overlap Tool to find a list of sites. Enter the URL of up to 10 of your competitors and receive a map of sites that share the same audience. Sites on this list are ideal guest posting sites, as you know you can use them to gain a link and get in front of your ideal audience.
guest blogging off-page seo techniques
To make sure a site is authoritative and that the link you gain will have high SEO value, click on a site to see its Alexa Rank. This data will help you see if the site is worth reaching out to.
analyze guest blogging sites
Once you determine a site is a fit because of good audience overlap and strong online authority, start guest posting outreach to create a relationship and submit a post to the site.
find and reach audience tour
Brand Mention Link Acquisition
Guest blogging helps you gain links by reaching out to sites and getting your content published on other sites with a mention and link to your brand. But if your brand is popular or growing, it’s likely that you may have already been mentioned on other websites.
Search for your brand, product names, and taglines to find sites that have mentioned you on their site. If you find that a site has mentioned your brand but not linked back to you, reach out and ask them to add a link in their copy.
Broken Link Acquisition
Another way to research link building opportunities is by looking for sites that have broken links. In some cases, a website links to a resource or source only to later have the linked page be removed or taken down. This leads to a broken link on their site and an opportunity for you to replace it.
Look for sites that are relevant to your industry or topic and have broken links (using tools like Check My Links). If you come across a broken link that could lead to a resource on your site, reach out to that site. Notify them of the broken link and provide the possible replacement to your site.
For an in-depth guide on broken link building, read this post: A Guide to Broken Link Building: Tips for Finding and Replacing Broken Links
To find even more link building opportunities, look to your competitors and see what sites have linked to them. When you check backlinks that your competitors get, you can find opportunities for your site to gain links from the same websites.
If a site has included a competitor (in an article roundup, directory listing, or featured post), it’s possible that the site will be interested in also featuring your site. So reach out to those sites and pitch them on mentioning and linking to your brand.
To perform a competitive analysis, use Alexa’s Competitive Backlink Checker. Enter the URL of one to 10 of your competitors and run the tool. The report produces a list of all of the sites that link to your competitors. You can see which sites are linking to which competitors and click to view the actual URL of the page that links to each competitor.
off page seo technique to find competitor backlinks
Off-Page SEO Techniques to Build Reputation
Links send concrete signals to search engines telling them that your website is high quality, relevant, and well-known. But you don’t always need a link to show search engines that your brand or website is important and popular. There are a few other non-link reputation signals that matter too.
Business Social Media and Directory Profiles
Setting up a website is the first step in building a web presence for your business. The next step is creating a business directory and social media profiles. Developing profiles on other authoritative sites shows search engines that you are a legitimate business with an established presence.
Plus, these profiles often allow you to link back to your site, which helps to build your backlink portfolio.
Create business profiles on all leading social media and business directory sites related to your industry. If you are a brick-and-mortar business, also set up a Google My Business page as this helps your brand appear as a rich result in search.
local off page seo techniques
Social Media Marketing
While it hasn’t been fully proven that social media shares and likes are an off-page SEO factor,, there are some compelling reasons to engage in social media marketing as a part of your off-page SEO techniques.
A strong social presence builds authority and reputation. It creates brand fans, spreads your content online, and drives people back to your site. This increases your site traffic and views, which does have a proven correlation to improve SEO.
Make social media marketing a part of your SEO strategy by creating shareable content, adding share buttons to your content, and having active social media pages.
Influencer Marketing Another way to build your reputation is by using the reputation of others online. Using an influencer marketing strategy, you can form relationships with other influential brands and people and invite them to share your content and promote your brand.When online influencers share your content or mention your brand, it has the same impact on SEO as other reputation drivers. It sends traffic to your site, increases the mentions of your brand online, and adds authority to your brand.
So as you build your reputation online, don’t do it all on your own. Find strategic partnerships and form mutually beneficial relationships with other influencers who can help you get more exposure from the right audiences.
What we do in off page link building?
1. Social Bookmarking
2. Classified Ads
3. Micro Blogging
4. Image Sharing
5. Banner/Infographic Sharing
6. Video Submission
7. Blog Submission
8. Article Writing
10. Blog Pingging
11. Compititor Analysis
My next post on all these technique so visit these for better knowledge