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Digital MarketingFeatured

QR Codes For Business Marketing Campaign

We’ve all gotten more familiar with QR Codes as a result of the Covid-19 outbreak that has been wreaking havoc around the world since the beginning of 2020. QR Codes, on the other hand, had been around for a long time before the outbreak.(marketing campaign)

QR Codes, once thought to be a long-dead relic of the early 2000s, have resurfaced in the aftermath of the pandemic, kicking off a touchless world. We currently use QR Codes to replace traditional paper menus, vouchers, and business cards, as well as providing a quick access to contactless payments and other services.

There is no need for an app to scan QR codes on iPhone or Android.(marketing campaign)

QR Codes, which were invented two decades ago, were never the revolutionary marketing technique that firms and marketers had hoped for. However, Apple’s iOS 11 upgrade in 2017 reversed that. The game-changing update from Apple that allows QR Codes to be scanned directly through the camera app is a game-changer. It was pure ingenuity to include the QR Code feature in the control settings. QR Code scanning is already a standard function on even the most recent Android handsets.

Android and Apple are constantly updating their mobile devices to improve QR scanning capabilities. Simply point the user’s smartphone camera at the QR Code, and they’ll be brought to the destination link right away. Simple and straightforward!

QR Codes have not only conquered the barrier of having to download an additional programme, but the average internet speed has also grown, allowing users to scan QR Codes at breakneck speed.

Is it still possible to use QR codes in business marketing?(marketing campaign)

They can incorporate QR codes in a marketing campaign. We can also use them on a regular basis, such as as a payment method. There are two types of QR codes: static and dynamic. Static codes, as the name implies, are hardcoded once produced and are best suited for tasks such as sharing a website URL, email address, or contact information.

Dynamic codes don’t save data; instead, they redirect the scanner, similar to how a link to a webpage is sent. They aren’t, however, confined to webpages. QR codes that are dynamic can also lead to the generation of a discount, an event page, a PDF, and even SMS text messages. You can change the contents or type of dynamic code without having to generate new code if necessary. Dynamic codes are therefore ideal for marketing efforts.

What is the best way to use QR codes in marketing?(marketing campaign)

QR codes can be used in a variety of ways in your marketing campaigns. Here are a few ideas to get your creative juices going.

Your social media profiles should be shared.(marketing campaign)

Many social networking networks allow you to modify the QR code for your account. When someone scans your QR code, they are taken directly to your profile, where they can click the icon to follow you. They can print these codes and use in-store to bridge the gap between digital and physical locations.

With their creative and dynamic QR Codes, Snapchat and Facebook have always been popular. Instagram has now jumped on board as well.

To create your Instagram QR code, go to your profile’s settings menu and select QR code. Instagram used to use a system called Nametags, which consisted of internal QR-like codes that could only be read with the Instagram camera. It is now completely deprecating the feature.

Twitter, Facebook, Snapchat, and Spotify are just a few of the apps that use a QR-like system. (Only Twitter allows you to use real QR codes.) With the pandemic, it’s understandable that Instagram would embrace the more open QR system. Restaurants are now using QR codes instead of paper menus, and some businesses need customers to scan a QR code to access their website. While Nametags may have worked in the past, QR codes make it easier for consumers to scan information and reduce their need on using the Instagram camera to do so.

Users can now generate QR codes and scanned with any smartphone. Users can also print QR Codes to share with others so that they can scan them and it can bring them to their Instagram account.

Another alternative is to establish a landing page that includes links to all of your social media accounts. A single scan allows the customer to select which accounts they want to follow.

Make a coupon.(marketing campaign)

A good deal is something that almost everyone enjoys. We can share QR codes on social media, printed on a sign at a store, or distributed in flyers. They direct consumer to a coupon that is available online or in an app after scanning the code.

Share a menu of food or services.(marketing campaign)

In 2020/ 2021, the restaurant business took a significant hit, and proprietors had to get inventive in order to survive in a touchless environment. Instead of giving out paper or reusable menus, have diners scan a QR code and direct them to a webpage with all of your menu items. Patrons in Australia must check-in with their smartphones, so they’ll have them ready to scan a menu QR Code.

Inquire about reviews or feedback.

Many sectors rely heavily on reviews, yet obtaining them can be difficult at times. Asking for reviews directly is one strategy for raising your review count. Encourage evaluations by handing out cards like the one above, hanging them on doors, tables, or menus, or emailing them. To make it easy for customers to offer feedback, the code directs them to a survey or review site.

Give details about the product.

You can only put so much information on a product package before it becomes cluttered. To encourage people to learn more about a product, place QR codes on the packaging. They can point to anything from a promotional film to more ingredients and nutritional information to a step-by-step tutorial on how to put the product together.

A third of consumer decisions are made solely on the basis of a product’s packaging. When you consider millennials, who are usually drawn to aesthetically stunning and minimalistic design, creating appealing packaging becomes much more difficult. QR Codes are the solution to this problem.

The use of QR codes in packaging reduces potential paper waste and makes room for alternative designs. Furthermore, if these lead to a quick start guide, you can update the guide without having to produce thousands of new booklets.

Since GMO products in the United States are required to have QR codes on the packaging that consumers can scan to learn more about the contents, QR codes on all products have become standard (not just GMO). Why not provide extra information to your potential customers at the time of sale to entice them to purchase your product?

QR code designs can be customised to fit your company’s identity.

The days of QR Codes in black and white are over. To entice customers, QR codes can now be personalised with logos, colours, and different shapes. This is quite handy because it allows customers to see exactly what they’re scanning.

Businesses also don’t have to continuously changing QR Codes to show different offerings. QR Codes have evolved from static to dynamic, which is why they’ve started appearing on digital billboards.

In 2021, what are the advantages of employing QR codes for business marketing?

1 Has the ability to store enormous volumes of data

A QR Code can hold up to 4,296 characters, making it a useful tool for a wide range of industries. Inventory management, mobile marketing, product packaging, contact tracing, and even print advertising can all benefit from QR codes.

For many uses, a QR Code can be linked to an image, video, landing page, or website.

2 It’s simple to scan and use

Anyone with a smartphone can simply scan a QR Code because most smartphones can do so without the need to download a third-party app.

When constructed in the proper size (minimum 2 cm by 2 cm), a QR Code may be scanned from up to 3 feet away, making it simple to scan and utilise.

3 Budget-friendly

QR codes aren’t as pricey as they appear. QR Codes are very cost-effective, and the fact that they can be used for anything saves a lot of money.

Source: marketing campaign , marketing campaign examples

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