Do you have a feeling that your website could be doing better in the search engines? Are you not ranking as high as you’d like to, or seeing the traffic you expected? If so, it may be time for a technical SEO audit. In this blog post, we will walk you through the steps which Malaysia SEO uses to perform a technical SEO audit on your website. By following these steps, you will be able to identify any potential issues that are preventing your website from ranking higher and getting more traffic. Let’s get started!
Step 1. Crawl your website
If you’re serious about improving your website’s search engine ranking, then you need to perform a technical SEO audit. And the first step in any audit is crawling your website. This can be done using a tool like Screaming Frog. Crawling your website will allow you to see all of the potential issues that could be holding it back from ranking higher in the search engines. Once you’ve identified the issues, you can then start working on fixing them. This might involve making changes to your website’s code or structure, or it could simply mean improving the quality of your content. Either way, by taking care of the technical details, you’ll be setting your website up for success in the search engine rankings.
Step 2. Spotting crawlability and indexation issues
When you crawl a website, you’re essentially looking for any potential problems that could prevent search engines from being able to properly access and index it. The two most common issues you’ll want to look for are crawlability and indexation issues. Crawlability issues are problems that prevent search engine spiders from being able to properly crawl your site. This can include things like broken links, robots.txt file errors, and 404 errors. Indexation issues, on the other hand, are problems that prevent search engines from being able to index your site properly. This can include things like duplicate content, noindex tags, and lack of sitemaps. If you’re not sure whether or not your website has either of these types of issues, you can use a tool like Google Search Console to check. Once you’ve identified any potential issues, you can then start working on fixing them.
Step 3. Checking technical on-page elements
The technical on-page elements of your website are important for optimizing your website for the search engines. These include your title tags, meta descriptions, header tags, etc. Make sure that all of these elements are optimized for the search engines. If you have any crawlability or indexation issues, make sure to fix them before proceeding. Once you have everything in order, you can start working on improving your website’s content and design. Remember, though, that even the most technically perfect website will not rank well if it does not offer valuable, relevant content. Therefore, make sure to focus on creating high-quality content that will appeal to both the search engines and your target audience.
Step 4. Identifying image issues
Images are an essential part of any website, but they can also be a source of SEO problems. During a technical SEO audit, you should look for image issues such as missing alt text, slow loading images, and incorrect file formats. These issues can lead to poor search engine rankings and may even be penalized by Google. To avoid these problems, make sure that all of your images are properly optimized for the search engines. This includes adding alt text and using the correct file format. You should also make sure that your images are loading quickly. If they are not, consider using a content delivery network or other methods to speed up the loading time. By taking these steps, you can ensure that your images are helping, rather than hindering, your website’s SEO performance.
Step 5. Analyzing internal links
When you’re analyzing your website, it’s important to look at more than just the images. Your website’s internal links are just as important, and can have a big impact on your overall success. Make sure to check for things like broken links, orphaned pages, and other issues. By taking the time to fix these problems, you can improve your website’s functionality and make it easier for users to find the information they need. In addition, well-organized internal linking can help search engines index your site more effectively, resulting in higher search engine rankings. So don’t neglect your internal links – take the time to ensure that they’re all working properly.
Step 6. Checking external links
The next step in performing a technical SEO audit is to check your website’s external links. This includes things like broken links, nofollow links, and more. Make sure that all of your external links are working properly and pointing to the correct pages. Checking for broken links is important because they can cause issues for users trying to access your content. Nofollow links, on the other hand, are not counted by Google when determining PageRank, so you’ll want to make sure that all of your important pages are being linked to with follow links. By taking the time to check your external links, you can ensure that your website is performing at its best.
Step 7. Site speed and performance
Website speed and performance is often overlooked when people are doing a technical SEO audit. They focus on things like keyword research and backlinks, but your website’s speed and performance is just as important. A slow website will deter visitors and make it harder for search engines to index your content. Make sure that your website is loading quickly and performing well. There are a few things you can do to improve your website’s speed and performance, such as optimizing images and using a content delivery network. If your website is still slow after you’ve made these improvements, you may need to upgrade your hosting plan. Website speed and performance is an important factor in SEO, so don’t overlook it during your next audit.
Step 8. Ensuring your site is mobile-friendly
In today’s world, it is essential that your website is mobile-friendly. This means that it should be responsive and work properly on all devices. With more and more people accessing the internet on their smartphones and tablets, it is crucial that your website is designed to work well on these smaller screens. If your website is not mobile-friendly, you risk losing potential customers and search engine rankings. To ensure that your website is responsive and easy to use on all devices, make sure to test it across a variety of devices and screen sizes. By doing this, you can be sure that your website will be accessible to the widest audience possible.
Final Thought
By following these steps, you can perform a complete technical SEO audit of your website. This will help you identify any areas that need improvement and make the necessary changes to ensure that your website is performing at its best. Remember, a successful SEO campaign requires continuous effort and attention. So don’t forget to regularly audit your website and make sure that it is up-to-date and compliant with all of the latest search engine guidelines. If you do, you can be sure that your website will achieve the highest possible search engine rankings. Thanks for reading! I hope this article was helpful.
This article is posted on Emu Articles.
