Are you an influencer and use Instagram to grow your reach to your audience? Or are you starting a new business and want to promote it among your target consumers? Well, admittedly, Instagram is one of the most popular social media platforms among the users, and it is standing up to its expectations. Every year it is improving its performance and providing some excellent features to its users for even better experiences. Instagram also has its in-built analytical feature, which provides the brand owners and the influencers to analyze their performance and their reach to their audience.
Despite having such cool and useful features, sometimes it does not fulfill the requirement of the users completely. To understand the performance of the account in detail, one should know a few tactics and tools which solve their problem and will help them in overall growth. In this article, we are going to talk about such tools in detail and help you to increase your business in a more significant manner.
Sprout Social provides a wide range of features to its users to manage all their social media platforms simultaneously in only one software. It has features like scheduling which help the users to schedule the timings and dates of a particular post, and the rest is taken care of by Sprout Social. It also provides the users to manage engagement with the audience, which means that the marketing team can interact with their audience on different platforms in one website. It also informs you when some consumers mention the brand in their post that allows you to be readily available to interact with your followers.
Sprout Social provides a complete insight into your overall growth and performance. It informs the team which hashtags are doing well, and which ones are not. It gives an idea about the most liked images and products, which helps you to create more content like that. The marketing team can thoroughly examine and evaluate the growth and engagement rate.
Iconosquare is another excellent Instagram tool that assists the users to analyze their performance. It also provides a superb managing tool to the users, which can be used to manage all the social media platforms. And the exciting part is that it offers free service for Instagram users. Iconosquare provides a full analysis of the performance of your brand. It tells you the number of new followers, impressions of a particular post, percentage of reach, and engagement rate. These details help the business owner understand their strength and weakness.
Iconosquare’s features ensure that your profile is complete and doing its best on the social platform. The audit also accesses your recent 30 posts to analyze your general account setting. It always keeps you and your account up to date.
Phlanx is another great tool on this list, but it is the most simple and straightforward one. It is effortless to use and can be understood by newbies also. It provides an overall engagement rate of any given account. It is mainly designed for the influencers but is also useful for business-oriented profiles. It does not provide any benchmark for its users, although 3% engagement or more is considered a good performance.
These are the few analytics tools that can be used to improve the performance and engagement of Instagram.