You may run ads on social media platforms like LinkedIn, Instagram, and Facebook. You may also use paid search factors through Google Adwords. Now, you are looking to run ads on the speedy growing social media network – TikTok.
Already there are numerous articles online about advertising campaigns like LinkedIn and Facebook. But there is a smaller number of articles on TikTok ads.
Here, you are going to know all the types and prices of every ad format on TikTok. Let’s jump in.
Ad Formats On TikTok
TikTok contains five different ad formats. Let’s look at every type and how they work.
These ads are similar to the Instagram ads you see when you scroll through the feeds. It appears on the “For You” page on the homepage of TikTok.
These ads can be 9 – 15 seconds long, and you can place CTA buttons to gain more conversions.
You can link your online shop(to gain sales), link to your website(to achieve website traffic), or link to any target page(to gain subscription for your service) via CTA(Call To Action). You can incorporate more CTAs if you need.
Another particular term of these ads are, In-Feed ads can get genuine TikTok comments, likes, shares, and interact with the contents. If you need to gain engagement with your fans, these ads are the perfect ones. One can also buy TikTok followers to receive real comments for their video content.
Brand Takeover Ads
Branded Takeover is an ad that displays when a user opens the app. It shows as a full-screen video on the device. These ads are straightforward because a user first sees the ad when they enter the app.
Remember that these ads are exclusive. It means that a user on the platform can see only one Brand Takeover ad per day. It makes the cost of the ad higher.
Top View Ads
Top View ads are the updated term of Brand Takeover ads. The only difference between these two ads is Top View ads run for 60 seconds and have sound in it. These ads have the space to place the link to external and internal pages.
Branded Hashtag Challenge Ads
These challenges are the sponsored hashtag challenges that appear on the “Discover page.” When a user taps on this ad, they are taken to a landing page with the logo, clickable URLs, description of the challenge, and famous video contents using the hashtag.
It is cost expensive, and you need to pay at least $150,000 to appear on the platform’s Discovery Page. But a good sound is you can join hands with influencers to advertise your branded hashtags instead of running advertising campaigns on TikTok. Also, it costs significantly less than running campaigns.
Brands can stylish their ads using lenses, stickers, branded shareable stickers, and AR filters. You can also do a custom special filter on the app directly. It adds the personality look to your ads. Your objective on running ads on the platform is to gain people’s attention and need to do a particular action. Branded Effects helps you in the same way.
Costs Of TikTok Ads
Getting started with ads on TikTok is expensive. It acquires a more premium price than any other social media network. While you can make In-Feed native ads with your schedule and budget, you need a campaign budget of a minimum of $500 to begin. $50 is the minimum budget of an ad group. TikTok is a little bit expensive, unlike Facebook, where you can start a campaign with $1.
Ads on TikTok start at $10 per Cost Per Minute(CPM). A report shows that advertising costs on TikTok can be between $50,000 to $120,000 based on the ad duration and format.
These cost ranges seem to be high for entrepreneurs and small businesses. So, many businesses concentrate their advertisement process with the help of influencers. It costs less than campaigns, as already said, and also acquires objectives in a short time.
Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers.