A Content Management System (CMS) allows you to build and manage a website, create, edit, and publish content in a user-friendly interface. With a CMS, you can customize the site by downloading or purchasing templates and extensions.
Now, with a wide array of CMS platforms available in the market, selecting the right one can be somewhat overwhelming. We have made it easy for you. We have discussed with a leading website design company to compile a list of the things you should bear in mind while selecting the right CMS platform. Read it below.
As a general rule, there is no ideal CMS and no answer for suit every single imaginable circumstance. Also, picking and carrying out a substance the executives framework is just the start of an excursion that can deliver profits – or cost you truly – as it were. Buying a CMS that requires unreasonable oversight and backing, altogether hinders the capacity for groups to oversee content, and at last, prompts an unwanted site insight. The issue compounds for associations that work numerous locales and other advanced properties. It’s an oddity that a framework planned to empower your group and site can likewise be a gigantic difficulty.
Complete Guide to Selecting the Right CMS Platform
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Ease of Use
Ease of use is a crucial factor while selecting the right CMS platform. Many business owners prefer to focus on their business and they may not have the technical expertise of coding. Therefore, before selecting a content management system, make sure that it is easy to upload and edit text, insert links, add videos and images, and make other updates without any hassle. It should be easy to customize, add, and remove web pages.
An intuitive and admin-friendly CMS platform is ideal for the owners to operate their website smoothly.
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Integration Compatibility
A CMS should resonate well with sales, marketing communication, and other project management initiatives. For instance, you may want to include a lead magnet with your blog posts. A lead magnet will help you to acquire the contact details of the leads through newsletter subscriptions, free consultation forms, etc.
It’s better to plan what tools you want to integrate into your CMS in the near future. Make sure that the CMS you pick is compatible with all those tools.
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SEO-Friendly CMS
A content management system mainly revolves around content. Of course, you can engage professional SEO services anytime to optimize your web presence. But it doesn’t do any harm to select an SEO-friendly CMS as it will keep you one step ahead.
Ideally, a platform should help you with URL creation and allow you to create custom keyword centric URLs. A CMS platform should also auto-generate titles based on the post titles. The URL should show like this: www.example.com/page/subpage instead of www.example.com/page12abxy_15?id=abc
Also, check the SEO plugins and extensions offered by the CMS before selecting. These will help you to optimize your website without any hassle.
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Scalability & Support for Omnichannel
This is no brain teaser. Every business starts with an aspiration to grow and make sure that your CMS platform can support your growth. Choose a solution that can grow and scale up as needed.
Further, with the advancement in technology, the web presence of businesses is gradually evolving. In such a scenario, you need to keep a provision for bringing a futuristic transformation to your website.
Initially, your website can be accessed from PC and mobile and it may only have some images and text. But in the future, you may want it to be accessible through kiosks, smart devices, and more. You may also want to include high-end AR/VR features on your site.
All these require a robust CMS platform. So ensure that the CMS you are choosing is capable of supporting new channels.
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Customization
It may sound ironic but trust us when we say the best CMS is not the one that allows you to get everything right out of the box. That will leave no scope for uniqueness and one website will be similar to another. Therefore, pay attention to the fact the CMS platform you choose gives you the liberty to customize the platform as per your requirement.
Now, many often, CMS platforms offer various frontend templates or features that you can use to customize your website. If you want to bring a major transformation, you can engage professional website design services. The experts will customize the look, feel, and functionalities of your website to help you stand out in the crowd.
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Email Marketing
A CMS should be the hub for your content publishing and marketing needs, such as email marketing. The CMS you pick should be compatible with automated email marketing tools.
Email marketing is the point at which you send a business email message to your ’email endorsers’ — contacts who have joined to your email rundown and allowed express to get email interchanges from you. Email marketing is utilized to educate, drive deals, and assemble a local area around your image (for example with a bulletin).
Current email marketing has moved away from one-size-fits-every single mass mailing and rather centers around assent, division, and personalization.
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Multisite Support
Such a robust website has multiple domains, a common set of plugins or themes, internal networks, and several content tables.
Multisite support enables you to create and manage a network of distinct websites from a single dashboard. That way, you can easily make modifications and keep all the sites updated from one place. Not every CMS offers multisite support. For instance, you can hire WordPress developers to build a website as WordPress offers multisite support.
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WYSIWYG Content Creation
WYSIWYG stands for What You See is What You Get. It has become the staple for CMS platforms.
It allows even the non-technical admin/content creator/editor a way to create and update content. You can get a familiar document creation interface along with various drag and drop tool that you can use for making necessary modification (such as moving the images and other elements on the page).
You can also check the preview before publishing the content.
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Multilingual Support
If you have a global reach, you need to select a CMS that supports multiple languages. It goes beyond automatic translation that is often erroneous. Multilingual support takes cultural references, idioms, and dialects into account.
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Business Requirement
Several popular CMS platforms are available in the market, including WordPress, Drupal, Joomla, Magento, Wix, Squarespace, etc. Your business requirement will guide you to select the right platform. For instance, Drupal is often used for creating business websites. On the other hand, WooCommerce (based on WordPress) and Magento are used for eCommerce website development.
Closing Thoughts
For many business owners (especially the ones who are starting out and may not have immense technical mastery), cost becomes the only parameter while selecting a CMS. Well, budget is indeed a crucial concern, but it shouldn’t be the only concern. Pay attention to the other factors we mentioned above and make the right choice. Best wishes. Webguru Infosystems Pvt. Ltd is a well known trusted eCommerce website design company in India. Bring your store online at a reasonable cost with our custom eCommerce website development services.
Also read: Top WordPress Web Development Services in India
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