The video is moving fast and reaches new heights faster than we think. This trend is driven by 83% of companies that believe that video marketing provides excellent ROI. Video Marketing is arguably one of the latest additions to your advertising toolbox. Maybe you still have your doubts. Is it really worth using video to promote your business? Do you have enough resources to create and use video content in marketing?
The answer is simple: yes, it’s worth it. Not only because everyone is doing it, but also because videos are one of the most versatile and profitable digital marketing tools in the world. Here are eight reasons why you should start using video marketing now.
1. Video increases conversions and sales
The first important thing. There is serious money to make from the video. You can increase your conversions by 80% by adding product videos to your landing page. The Treepodia team has also confirmed that the video works properly in any category.
Video can also lead directly to sales. According to a survey, 74% of users who watched a video explaining a product or service continued to buy it. So you should now start making your exciting product videos!
When you think about it, the effect of the video is not so amazing. After all, vision is our most dominant sense. Most of the information sent to our brain is visual. So, if images alone can significantly increase your engagement, imagine what video can do for your business.
2. The second video shows a good ROI
To make it even more exciting, 83% of companies say that video offers a good rate of return on investment. Video production isn’t the easiest and cheapest task yet, but it pays off. Also, online video editing tools continue to be better and more affordable. And even your smartphone can make pretty decent videos.
Another good news is that the video doesn’t have to be perfect. It depends on the content! Recent research has shown that users are often reluctant to use videos that do not clearly describe a product or service. Poor quality and poor design were not so important. So it’s no exaggeration to say that video is like pizza. Even if it’s bad, it’s still pretty good.
3. Video builds trust
Trust is the foundation of conversion and sales. But building trust should be a goal in itself. The overall concept of content marketing is based on trust and building long-term relationships. Get people to come to you by stopping selling and providing interesting and useful information.
Video can do everything. Good video content can captivate and evoke emotions. And when talking about the elite people of the audience, YouTuber has become the most powerful person on social media to promote your brand. So if you’re serious about content marketing, you need to be serious about video as well. The
promotional video can also stimulate trust. Some consumers are still skeptical about buying products and services online for fear of fraud and fraud.
However, effective marketing videos present the product in a conversational format. This creates a sense of personal approach. As a result, 57% of consumers say videos give them confidence when shopping online.
4. Google loves video
You can use video to increase the amount of time your visitors spend on your website. Therefore, a longer presence builds trust and informs search engines that your website has good content. Moovly provides impressive statistics. If you embed a video on your website, it’s 53 times more likely to appear first on Google. As Google now owns YouTube, the impact of video on search engine rankings has increased significantly.
Don’t forget to optimize your video on Youtube for SEO. Please write an interesting title and description. Add links to your website, products, and services. Take your potential customers to the next step. Then explore the world of interactive video and inspire more action. Not only that, Google owns YouTube, so I love to rank my site first with different keywords. In other words, if we aren’t ready to make a video, we won’t be in the fold.
5. Video call to mobile users
Video and mobile phones are inextricably linked. 90% of consumers watch videos on their mobile phones. Since the third quarter of 2013, mobile video views have increased by more than 233%. YouTube reports that mobile video consumption is increasing 100% each year. People like watching videos on the go, and as the number of smartphone users grows, so does the number of video viewers.
Also, according to Google, smartphone users are twice as likely as TV viewers and 1.4 times more likely than desktop viewers to feel personally connected to brands displaying video content and ads on their devices.
smartphone video viewer settings google
The growth of mobile video means that brands need to be sensitive to the personal experiences people are experiencing on their smartphones. For example, give them a better choice in the video content they consume.
6. Video Marketing can explain everything
Are you introducing a new product or service? Make a video showing how it works. 98% of users say they watched an explanation video to learn more about their products and services. For this reason, 45% of companies using video marketing say they have an explanation video on their homepage. Eighty-three percent of these companies say that homepage commentary videos are effective.
Are you trying to explain a difficult concept? Create an animated video. Animation can realize concepts not possible with text or live video. Also, the boring Talking Heads are no longer enough to break the clutter. Animated videos are the perfect combination of entertainment, nostalgia, and simplicity. And they work.
Be sure to use the process of getting results. Use these 20 pre-production steps to make your video content stand out from other content. Check out top tips and best practice examples for creating product demo videos.
7. The video also appeals to the laziest buyers
Video content is a great learning tool, but it’s very easy to use. Life today is so busy that I don’t have time to read long product descriptions or dig deeper into services. Today’s customers want to see how their products work. Video preferences are one of the key drivers for using video in content marketing.
Video marketing can reach a wide range of audiences and works at different levels. Even the laziest person. Try to appeal not only to your eyes but also to the ears of potential customers. Your competitive advantage gains are twice as much power!
8. Video marketing encourages sharing on social media
Different social media channels also promote video content with new features. Facebook has released 3600 Video, Live Video, and Life Stage (Video Centric app for teens). Instagram has a 60-second video and an Instagram story, and Twitter has a periscope. And YouTube is the second most popular social network in the world.
However, in the context of social media, video marketers need to remember that people share emotions, not facts. 76% of users say they share branded videos with their friends if they find them interesting. So make fun and entertaining videos to encourage sharing on social networks. Emotions aren’t exactly ROI, but social sharing can drive traffic to your site and get traffic from it.
Video Marketing: Final Thoughts
Video advertising is becoming more and more affordable. Video acceptance is growing due to technological advances and the ease with which it can be spread around the world. Creating marketing videos for your business requires the creativity and knowledge of human psychology. Cocktails of these components allow you to create real advertising miracles with minimal effort.
Emotional creative video ads can be shared on the internet in days and viewed millions of times. And that’s the point of video marketing. Only creatives survive!