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What are Marketing Agencies? A Guide to Full-Service Marketing

Have you put your heart and soul into your marketing and advertising efforts with no luck? Don’t worry, it’s harder than most people think.

To get back on track, your best bet is to hire a marketing agency filled with qualified professionals. What are marketing agencies exactly and what can they do for your business? Read on to find out.

What Are Marketing Agencies?

Let’s first answer the main question on your mind, “what are marketing agencies?”

Market agencies, also known as marketing firms, help businesses and brands with their marketing strategies. Along with identifying which strategies will work in a specific industry, they can implement those solutions.

During and after a campaign runs, a marketing agency will monitor the results for improvement later on.

Types of Marketing Agencies

There are three general types of marketing agencies. The most sought out agency is one that provides full-service.

Full-Service Marketing Agency

Full-service marketing includes everything you could think of for a business. There is a range of services any company can benefit from through outsourced marketing. Here are just a few services you could try:

  • Search engine optimization (SEO)
  • Pay-per-click (PPC) advertising
  • Social media management
  • Social media advertising
  • Website development and design
  • Website maintenance
  • Content marketing
  • Email marketing
  • Conversion rate optimization (CRO)
  • Review management

These options are just the tip of the iceberg. This marketing company has a lot more to offer.

Specialized Marketing Agency

A specialized marketing agency is typically smaller than a full-service one. They have access to only a few services. Generally, they will specialize in one or two.

These are often named after their skills. For example, you may come across a website design agency or SEO agency.

Traditional Marketing Agency

Traditional marketing agencies won’t specialize in digital. Instead, they focus on typical marketing services like public relations, brand management, print marketing, and broadcast marketing.

Even though not sought out as much as a full-service marketing agency, these agencies are essential for some businesses. However, you can find full-service marketing firms that work with both traditional and digital marketing.

Benefits of a Marketing Agency

If you would rather have an in-house marketing team, the benefits of hiring a marketing agency may change your mind. Although there are plenty of advantages, these three are our favorites:

  • Result-driven strategies
  • Manage and implement campaigns
  • Monitor results

Choosing a great marketing agency involves a lot of research and deciding exactly what your business needs to succeed.

Should You Hire a Marketing Agency?

If your marketing efforts have done little to nothing to boost business, hiring a marketing agency can help!

What are marketing agencies? They are basically tools your business can use to experience growth.

As a business owner, you may find yourself without time to focus on your marketing efforts. However, this is an essential aspect of a business. When you hire a marking agency of any kind, the stress is off your shoulders.

For more business and marketing tips, check out the other posts on our blog.

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