The social media marketing strategy has become standard nowadays. The bare minimum budget and vague goal-setting aren’t enough.
As the social media market is saturated with brands vying for the attention of consumers, and with one in ten online purchases influenced by social media, you cannot afford to lose business to your competition.
Using some personal experiences and advice from the experts (cited throughout), I’ll show you how to use social media to increase your online sales.
1. Focus on Your Audience’s Favorite Platforms
Social media sites such as Facebook, Twitter, YouTube, Instagram, Snapchat, Google+, Tumblr, Pinterest, and Periscope are everywhere. How do you build a persona for each social media platform when there are hundreds available? The short answer is: you don’t.
To be successful, you need to identify the platforms with the highest concentration of your audience and then plan your content marketing and advertising appropriately. Peg Fitzpatrick, a social media strategist, states, “It’s better to be excellent at one or two social platforms than suck at five or six.”
2. Create a Compelling Identity
This is a time for romance, so what could be better than to say “I love you” with toilet paper?
Thousands of followers and a sassy reputation have been earned by Charmin’s humor on social media. Use your social media feed in the same way – as a way of humanizing your business.
Get in touch with your customers in a way that is consistent with your brand image: start conversations, share breaking news stories that align with your core values, and let your colors shine. The most important thing is to not be afraid to scare people away (the wrong kind of customers).
3. Publish Exceptional Content
As social media channels become more crowded with brands vying for audiences’ attention, “good content” from last year won’t suffice. “To stand out in 2017, e-commerce marketers will have to create exceptional content,” writes Robert Allen in Smart Insights’ 2017 E-Commerce Trends.
Exactly how should exceptional content be created? The ads aren’t usually highly targeted with a “Buy Now” call to action. Yes, this might help you make a few sales, but outstanding content commands a bookmark, a share, or a return visit. Share more useful content on Facebook and Instagram, such as demonstration videos of products and gift idea lists, instead of ads and product images.
4. Don’t Go “Tool-Crazy”
When I was younger, I would have told you to “choose the right tools for the job,” but today, most people don’t have such a problem. Today, we have way too many tools. In 2016, almost 3,500 marketing technology products were available, up from 150 just 5 years ago, says Chiefmartech, who keeps a close eye on the space.
The importance of managing social media feeds and following them for mentions cannot be overstated, but with more than 3,000 marketing technologies all competing to be your go-to solution for everything from content marketing to sales automation, it is easy to get lost in too many tools. Keep your focus on tools that improve your life as well as your customers’.
I’ve listed some of Montreal SEO Agency’s favorite tools to help you decide which tools are best for you.
5. Retarget Your Satisfied Customers
Leads with positive experiences are the best to work with. Send them reminders about related products they might find interesting by using your favorite Customer Relationship Management (CRM) software.
It is also possible to retarget visitors to your website that left without buying anything. You can use social media to entice them back to your site with products that grab their attention or to alert them when a product they browsed goes on sale.
6. Use Messaging Apps for Customer Support
Messaging apps like Messenger, WhatsApp, and WeChat are crucial to your social media marketing strategy, so be sure not to overlook them. These tools are especially useful for businesses that provide 24/7 customer support.
It is estimated that over 2 billion active users use the top four messaging apps every month. NeimanLab’s Joseph Lichterman predicts that messaging will soon be ubiquitous and involved in almost everything we do.
7. Familiarize Yourself With Chatbots & AI
The rise of Artificial Intelligence (AI) should not be discounted when you cannot afford to hire someone to manage your messaging apps 24/7. Brands are using chatbots to solve customer problems and answer questions, causing AI investment to triple in 2017.
The way you use AI will depend on the nature of your business. However, don’t invest in them just because they are trendy. Build a bot that will answer your customers’ common needs, such as comparing prices or finding similar products. If you are going to invest in AI or chatbots, then make sure you conduct solid market research.
8. Showcase Your Employees and Customers on Social Media
Having a company filled with employees who truly love your brand is a powerful form of social proof. Making connections is easier when you have a lot of employees talking about your brand with customers.
By participating in contests, posting pictures of yourself with your products, and sharing your content, you should also encourage your customers to engage with your brand. Participate in social media outreach, and your audience will spread your message.
9. Interact With Customers Using Live Video
According to Social Media Examiner, 43% of marketers plan to use live or interactive video in their social media campaigns this year, up from 14% in 2016. One particularly stirring example of a successful social media lives stream is the “Who is Mr. Robot?” campaign, which live-streamed for approximately 17 hours and received over 1.5 million views.
You can interact with your audience by streaming live videos in real-time. You can connect with your audience through Facebook, Twitter, Instagram, and Twitch – but again, be sure to know where your audience lives before selecting a platform.
There are many ways to use live videos, including:
- Behind-the-scenes videos
- Real-time news stories
- Live coverage
- Charity events
- Product demonstrations
You can also explore VR options and engage with your customers in a brand new way if you’re feeling especially adventurous.
10. Give Your Social Media Marketing Budget Room to Grow
“Social networks are becoming a pay-to-play game, which is going to take a lot of companies out.” Essentially, advertising across all platforms (and especially mobile) is becoming more competitive.
The marketing budget is expected to increase from the current average of 10.7% to 23.8% over the next five years. Extend your social media marketing budget if you want to stay on top of your competitors.
11. Stay Agile
Essentially, advertising across all platforms (especially mobile) is becoming increasingly competitive as social networks become paid-to-play games.
In the next five years, it is expected that the marketing budget will rise from 10.7% to 23.8% on average. If you want to stay ahead of your competitors, you should spend more on social media marketing.
Social media is used by 2.31 billion of the 3.42 billion internet users on the planet. That’s a large audience waiting to be reached and piqued with creative offers.
Since social media platforms are crowded with other brands, it is difficult to stand out from the 77% of businesses that do have an analytics-based strategy.
Your best bet for improving your online store sales is to build a loyal audience of people who are truly passionate about your products. This means creating content they enjoy and connecting with them on a personal level while exuding a personality they relate to.
We are here to assist you to increase your online sales and make your business more visible to your targeted audience by using Digital Marketing Strategy. Montreal SEO Agency is always ready to help you to grow your business the right way. Our experts continuously researching new tactics to gain more knowledge about this industry. So, don’t hesitate to use our professional services for your business.