If you’re a small business looking to grow your brand and reach more customers, the power of social media simply isn’t something you can ignore. Social Media has completely changed the way we used to do marketing.
Although most of the marketing theories of building a brand and employing compelling forms of advertising remain the same, the tools we use and the way we use them have drastically changed in our times.
Among the advantages of social media is that customers and businesses can directly interact with each other. They can ask each other questions, repost each other’s content, and form relationships.
Getting started with social media marketing can be overwhelming if you’re just starting out. Here is a quick guide for when you are ready to get started.
Choosing Platforms That’s Right For You
If you’re new to all this, the last thing you want to do is spread yourself thin and be unable to focus. Instead of starting out with a bunch of platforms, choose 1 or 2 that you can focus on and build a nice content/advertising plan.
It’s important to consider where your target audience is most active and engaged on the internet. Depending on your industry and type of business, this can differ. If you’re a B2B company, you’re more likely to choose Linkedin as your preferred platform.
If you’re an e-commerce business, it’s a no-brainer that your platforms of choice to focus on straight away are Facebook and Instagram. They both work together and are owned by the same company (Facebook).
You should also consider which sites best fit your products. For a video production company, for example, YouTube is an obvious choice.
Post High-Quality Content
This really goes back to the basics of advertising. For far too long, we have been accustomed to hitting potential customers online with a “Buy my product” type of ad at every touchpoint. This can be a big turn-off for most people.
Start with sharing your brand story and the ‘why’ of your company. Give your audience valuable content to share and benefit from. Get them to start liking your brand genuinely before you start to pitch your products and services to them.
When your audience sees you as a source of high-quality content that they are benefiting from, they won’t mind seeing some of your ‘salesy’ pitches for your product or service. A good ratio to maintain is 4:1. For every 4 pieces of valuable content you share, you can share one piece of ‘salesy’ content/advertisement.
You can create a content calendar and use tools such as Hootsuite to pre-plan your content posts days or months ahead. This allows you to stay focused, save time, and have a real plan.
Businesses need to be interactive as well as consumers on social media. If you want to leverage social media, you need to encourage interaction.
Do research on your audience to figure out what they might enjoy. Post intriguing content, ask questions, comment, and repost on other users’ posts.
You can then leverage that engagement to give them a free ebook that offers more beneficial content, and use that to gather their emails. Email marketing is another world of opportunity for building relationships, brand loyalty, and therefore increasing sales.
You can use tools like GetEmail.io to reach out to potential customers if you’re in the B2B space. However, there is no better way to connect than having these potential customers genuinely consume your content and share their email, allowing you to build on that engagement.
Leverage The Power Of Video
Social media works exceptionally well for visual content, especially video content, which does a great job of grabbing the attention of consumers while proving your professionalism and expertise.
Videos and pictures stand out more on social media and they’re more likely to be viewed and shared. Videos also allow you to get your message across better and more efficiently in a shorter time frame than with a typical post.