Business Expansion In Globalization
Business expansion in the era of globalization is not possible without translation and localization. These processes enable firms to convey their message to a target audience in their local language. It can expand their operations, market share, and ultimately increase their profits.
On the contrary, firms do not have the resources to translate their website content or offer in every language that exists. However, what they can do is avail the assistance of translation services, such as professional Spanish translation services, to identify which languages are the most popular ones.
The purpose of identifying important language is to see which language or target markets will best be able to relate to your product or service.
In this article, we will discuss what languages are the most popular ones for translation. But one needs to understand that not each would be compatible with every company. Hence, it needs to be figured out by yourself.
The Most Spoken Language Of The World
The language with the most business potential is simplified Chinese. The fact that Mandarin is the most spoken language in the world automatically makes it the most desirable ones.
There are certain factors that make Chinese so distinctive. First, China’s economy is exponentially growing over the past several decades, making it very robust.
The Biggest Consumer Market
Moreover, the fact that there are over 1.4 billion people living in China, makes it one of the biggest consumer markets in the world. It would be a shock for you to know that a lot of the locals like the products and services from the western part of the world. Majorly due to the fact that western culture has always had the adaptability factor, where people, especially youngsters get influenced by their pop culture.
Some of the most popular products include video games and movies. This also opens up the opportunity for video game translation services to localize their video for such a big consumer market.
Video games cater to a large consumer market in China. Chinese kids are some of the most talented video gamer in the world, besides Japanese. This increases their interest in American video games even more.
The Challenges Of The Chinese Market
On the contrary, if you want to penetrate the Chinese market, it’s not an easy task. There are several challenges that you would have to face. However, the two main obstacles that almost every business expansion faces pertains to;
- The cultural values and restrictions
- Legal issues
If you are planning to tap the Chinese market, there are certain rules and regulations that your organization must abide by. For instance, you may have to re brand your company and convey a completely different message that is accepted by the community. And is also within the confines of Chinese culture and law.
Though the Chinese love to adapt to new changes in their culture, there is a certain segment of the society that is very attached to its age-old traditions and values. Hence, in order to ensure acceptance with that segment, you need to understand which aspects to omit or which to keep intact.
The Con of A Sole Translation Plan
With over 400 million native speakers in the world, Spanish is not only widely spoken but is popular among the business community. Unfortunately, an organization cannot cater to the needs of the Spanish-speaking community with a sole translation plan. The reason behind this notion is that there is significant diversity in the Spanish-speaking community. This diversity pertains to the variation in dialect, culture, accent, linguistic preference, and other intricacies.
There are over 21 countries that have Spanish as their official language. Around 44 million people speak this language in the United States only. Hence, this language is not limited to just one dialect or style. Rather there are various versions of the Spanish language. Hence, if you are planning to target the Spanish-speaking community, you need to select the particular segment that you will cater to.
Companies that want to cater to the Spanish-speaking community of the world, need to localize their offering or message for the particular region or segment. In this scenario, taking assistance from Spanish translation services would be the most effective strategy.
They have professional translators with expertise in the various dialects of Spanish, which makes it easy for you to differentiate between different segments and markets.
Target Every Segment Differently
On the contrary, if a company does not take the initiative to target these segments differently, it will not work in favor of them. Because the target audience or the locale in this case will get confused. And will not be able to understand your message, let alone relate to it.
The Lingua Franca Of The World
The English language is the lingua franca of the world. And is extensively utilized for maintaining global relations. Moreover, businesses around the world use English as their medium of communication. And if you are traveling, knowing English would work out pretty much in your favor.
If you want to know how many native speakers English has, then you would be amazed to know that over 280 million people are native speakers of this language. Moreover, a majority of the third world countries that were significantly influenced by the British expansion and imperialism, have English as their second language.
Variation of Dialects
There is an important aspect that needs to be discussed over here. And that pertains to the varieties in the English language. Just like Spanish, English is not universal in its entirety. There are different dialects, vocabulary, and syn taxes of the language.
Every region and segment holds a separate connotation and variation. Hence, if your company wants to cater to any of the English-speaking communities then it is very important that your marketing material is adapted within the confines of the linguistic preferences of that segment.
American English vs British English
In order to elucidate this concept a bit more, let us explain via an example.
English is spoken both in the United Kingdom and the United States of America. But due to cultural differences, the evolutionary process of the language has been different for both regions.
Horse riding in England is called horseback riding in the USA. Pavement in the US is called sidewalk. These minor differences may not differ entirely, but surely they can be associated with how certain words in the English language have different meanings for different geographic segments.
Global expansion may seem a profitable endeavor. But it cannot be made successful without localizing your content for the foreign market. There are many languages that you can translate your content into, but the real question is which language should you choose.
If you are just starting your business, then the three languages mentioned. In this article would be the best option for you. With time, you can surely enhance your language portfolio. And with expansion, the number of markets would be increasing as well. And eventually, you will be able to increase your profits.