Did you know? Today 94% of people judge websites on their design, and 7 out of 10 users are less likely to return to a poorly designed site. It all mandates online businesses to be on their toes and avoid common web design mistakes that can negatively affect user experience.
In today’s digital landscape, web design is more critical than ever. With so many websites competing for users’ attention, web designers need to ensure their sites stand out from the crowd and provide an optimal user experience.
However, this is easier said than done. Common design mistakes can often result in a bad user experience, leading to higher bounce rates and fewer conversions. To help you avoid these pitfalls, we’ve compiled a list of the top 10 web design mistakes to avoid in 2022:
Top Web Design Mistakes to Avoid
1. Not Prioritizing Mobile-Friendliness
In today’s mobile-first world, your web design must be optimized for mobile devices. It means ensuring your site is responsive and easy to navigate on small screens and utilizing responsive web design techniques like fluid grids and media queries.
According to stats, 61% of users are unlikely to return to a mobile site they had trouble accessing, and 40% visit a competitor’s site instead. Therefore, if you want to keep your users happy and engaged, you need to make sure your web design is mobile-friendly.
2. Not Having a Clear Call-to-Action
The next common web design mistake is not having a clear call to action. A well-designed web page should communicate users’ desired actions to achieve their goals or move forward with a purchase decision.
Web users may become confused or frustrated without a clear CTA and leave your site without converting. Your web design must incorporate clear calls to action to keep users engaged and drive conversions.
3. Creating a Slow Loading Website
Another web design mistake impacting user experience is creating a slow-loading website. In today’s fast-paced world, users expect websites to load quickly and efficiently. If your business website takes too long to load, users are likely to become frustrated and leave before they can interact with your content.
In order to ensure that your web design loads quickly and efficiently, you need to optimize images, reduce page size and cache resources, use lazy loading, and leverage a CDN. With these web performance best practices in mind, you can create web designs that are fast-loading and user-friendly.
4. Not Optimizing Your Forms
Form design is also an important web design consideration, as poorly designed forms can lead to low conversion rates and a poor user experience. To ensure that your web forms are optimized for conversions, you should pay attention to form length, validation, error handling, and field layout.
With the right web form design strategies in place, you can create forms that are easy to use and convert users into leads or customers.
5. Failing to Incorporate Visuals
The web is a visual medium, and designs that neglect to incorporate visuals may have trouble engaging users and standing out from the crowd. Adding images, videos, infographics, or other types of visual content can help you create web designs that are more engaging and memorable.
Incorporating visuals into your web design is one of the best ways to make your site more visually appealing and engaging.
6. Ignoring SEO Best Practices
SEO is another web design mistake that can significantly impact web performance. Suppose your web design doesn’t include SEO best practices like schema markup, optimizing page titles and meta descriptions, or prioritizing mobile-first indexing. In that case, you may find it challenging to rank well in search results.
To ensure that your web content is optimized for search engines and attracts more web users, you need to incorporate SEO best practices into your web design.
7. Making Your Website Difficult to Navigate
Navigation is another web design consideration that can significantly impact web performance. Poorly designed menus, unclear hierarchy, and other web navigation issues can make it difficult for users to find the information they’re looking for or move through your site efficiently.
To create web designs that are easy to navigate, you need to prioritize usability and user-friendliness. It means designing web menus that are easy to understand and use and organizing your web content in an easy way for users to find.
8. Not Incorporating Social Proof
Social proof is another common web design mistake that can significantly impact web performance. Including customer reviews, social media follower counts, and testimonials on your web pages can help you build trust with web users and increase conversions.
If you want to create web designs that encourage more web users to engage with your content, it’s essential to incorporate social proof into your web design.
9. Not Using a Helpful 404 Page
404 pages mean web pages that return 404 errors when web users try to access them. This can happen for various reasons, such as a web page that has been deleted or moved or a web user who has typed in the wrong URL.
While 404 pages are inevitable, it’s essential to create 404 pages that are helpful and user-friendly. It means including a useful error message, links to other pages on your site, and a search bar.
10. Not Paying Attention to Design Details
Web design mistakes can also include typos, broken links, or missing images. While these web design details may seem minor, they can significantly impact web performance and the user experience.
To ensure that your web designs are free of errors and improve web performance. It means proofreading your web content, testing your links, and fixing broken images or other web design issues.
11. Not Updating Your Web Design
Another web design mistake that can have a big impact on web performance is not updating your web design. As web design trends change, it’s essential to update your web designs to stay current.
Failing to update your web designs can make your site look outdated and discourage web users from engaging with your content. It’s important to stay on top of web design trends and regularly update your web designs to ensure that they remain effective and engaging.
12. Not Creating a Unique Web Design
Creating a unique web design that stands out is also essential for web success. Creating a genuinely original web design can be challenging with so many web designs.
One way to create a unique and memorable web design is to incorporate trends and web design elements that are currently popular. It can include bold typography, vibrant colors, or geometric web design elements.
13. Focusing Too Much on Looks Rather than Functionality
While web design is essential for web performance and engagement, it’s also important to focus on functionality rather than looks alone. Creating a web design that is beautiful but difficult to use can discourage web users from engaging with your site.
It’s vital to create web designs that are visually appealing and easy to use. This means incorporating web design elements that are both aesthetically pleasing and user-friendly.
14. Not Testing Your Web Design
Before you launch your web design, it’s essential to test your web design and content to ensure that they work correctly. It’s a typical web design mistake to assume that your web design is perfect without testing it first.
To avoid this web design mistake, test your web designs and content thoroughly before being published online. It can include testing things like web links, web forms, and web images to ensure that they work correctly.
15. Focusing on Quantity Over Quality
While web designers often focus on web design trends and web design elements to create web designs that are both beautiful and functional, it’s also essential to focus on quality rather than quantity.
Focusing too much on web design trends or design elements can mean neglecting the overall quality of your web design. It’s essential to focus not only on web design trends but also on web design quality to create a web design that is both beautiful and user-friendly.
16. Not Seeking Professional Help
If you’re not sure how to create a web design that is both functional and aesthetically pleasing, it’s essential to seek professional help. Many web designing and development companies in India can help you create a web design that is both beautiful and user-friendly.
Working with a professional web designer or website development company can help you avoid common web design mistakes and create a web design that is both stylish and functional.
17. Not Incorporating User Feedback
Another common web design mistake is not incorporating user feedback into your web design. User feedback can be a valuable resource for web designers, as it can help you understand what web users want and need from your website.
Incorporating user feedback into your web design can help you create a web design that is more user-friendly and more likely to be successful.
These are some of the most common web design mistakes to avoid always. By avoiding these common design mistakes, you can create a web design that is more likely to be successful and user-friendly.
For better guidance, you can always reach out to a web designing company in India to help you create a unique web design that stands out and truly meets your web users’ needs. With their guidance and expertise, you can create a web design that is both beautiful and functional, helping your website achieve web success.