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Why use a WordPress Landing Page?

If you have created your website to sell a book, service or any product. You need to create a Landing Page.

Landing pages help improve conversions and convert more visitors into customers. We will see later, in detail, how to optimize them so that they are able to convert in the maximum possible way .

Of course, most of the entrepreneurs and those. Who operate on WordPress are unable to write the code of their site or their WordPress landing page.

These tools come with several ready-to-use templates with drag and drop tools to edit them or create entire landing pages from scratch.

This gives you the freedom to quickly create Landing Pages for marketing campaigns without hiring a developer. Furthermore, it is possible to reuse the templates, create new ones and build a library of Landing Pages useful for A / B testing.

That said, let’s take a look at the best tools for creating WordPress landing pages by pitting them against each other.

The criteria for this comparison were: ease of use, flexibility, design possibilities and price quality.

Landing Page WordPress: TOP Builder [Ranking]

In the list below we will see both the best plugins to create WordPress Landing Pages , and the best software landing pages that can be easily integrated into WordPress.

1. Elementor


Elementor is the most popular and used WordPress Page, Post and Landing Page creation plugin on the market today. It is an active Plugin on over 3 million WordPress websites.

It is not marketed per se as a plugin to create Landing Pages on WordPress, but rather as a complement to customize every aspect of your website built on WordPress.

The main advantage of Elementor is that we get a complete drag-and-drop interface for any page. It is a 100% visual builder and you can see the results of the work immediately. No coding skills required – just grab any element and drag it to create the Landing Page.

We note that there are more than 150 ready – made Page templates available for free . Among them, ten templates are designed specifically for WordPress Landing Page creation and are all fully customizable. The templates cover fields like apps, action buttons, webinar registration, product launches, testimonials, etc.

Personally I think it is the best tool for value for money . However, it should be emphasized that it is a tool that works directly inside WordPress and in some cases we will have to do several tests to achieve a satisfactory result. you can build a video streaming website like Sportsurge.

2. LeadPages

Leadpages is one of the oldest landing page building tools, both WordPress and on an independent platform. In fact, it was Leadpages that was among the first to introduce the concept of landing pages.

Basically, the Leadpages WordPress plugin allows for a layer of integration that allows you to connect the website with the Leadpages main tool.

In this case, you are not creating the Landing Page via your WordPress dashboard. But within the Leadpages interface on your website (and this is a significant advantage ).

The editor of this Page Builder is very easy to use and the creation of a Landing Page, starting from the numerous pre-existing templates, takes very few minutes. After creating the page in Leadpages, all that remains is to select it from the plugin section in the wp-admin and set where you want it to appear on your site.

Of course you will need to assign it a URL address so that the page created in LeadPages works perfectly on your WordPress site.

Leadpages differs from other products in many ways. First, of all the tools on this list, it offers a large library of ready-made Landing Page designs (several hundred). These templates cover all possible sectors: it doesn’t matter if you want to promote a newsletter, a product, a consulting service, a discount, a gift or something else, you will find a suitable landing.

As with all the tools shown in this list, even in this case the Landing can be customized using a practical visual drag tool. Of course, you can then

3. DIVI Builder Plugin

Divi Builder is a popular option for Landing Page creation in WordPress. It is created by Elegant Themes, one of the oldest WordPress theme stores on the market. If you’re using one of their themes, you probably already have access to Divi.

It comes with dozens of ready-to-use templates. You can also create the templates and reuse them later. Divi comes with a beautiful page editor full of drag and drop visual elements. Personally I think he is one of the editors to create the best WordPress landing pages ever.

Divi is available as a theme with a built-in builder, so you can use it both to create your landing page in WordPress, and to create a custom design for your entire website. It is also available as a standalone builder that works with any other WordPress theme.

In this case DIVI can be ideal for those who want to import entire websites, as well as take advantage of the powerful function of the Page Builder for WordPress.

The Divi Builder plugin works flawlessly in WordPress and includes dozens of ready-made layout templates to quickly get started on any project.

In conclusion, Divi offers an excellent user experience with a very easy to use and intuitive WordPress landing page editor. We also find a strong community around Divi that is growing rapidly and the ElegantThemes team is constantly looking for new features.

Read More: Things you should know about WordPress

4. OptimizePress

OptimizePress is a plugin to create WordPress landing pages . It comes as a theme and as a plugin that allows you to use it with any other WordPress theme.

Creating WordPress landing pages with OptimizePress is very simple. Right from the start, there are around 50 landing page templates optimized for different purposes, such as email signups, webinar registrations, product sales, lead magnets, and more.

The builder interface is similar to Elementor’s, with the drag-and-drop editor, several content elements you can place on the landing page, and a similar range of real-time editing features.

OptimizePress is a good alternative to Elementor, with the disadvantage of practically no elements in the free trial. Despite being a powerful and complete software, between the two I prefer to use Elementor.

5. Beaver Builder

Beaver Builder is another plugin to create WordPress landing pages without using external platforms.

Again, we get a similar range of features and effects similar to what Elementor can offer.

That said, Beaver Builder doesn’t come with a lot of Landing Page templates, for now they’re about 30. Additionally, only a couple of them can be considered classic landing page designs (with an email activation form included).

Editing Landing Pages through Beaver Builder is still quite simple. Just select any element or module and drag it to the landing. It is also possible to change the theme, since the layout of a landing created with Beaver Builder will be independent and will remain unchanged.

Despite its ease of use, it is still powerful enough to create WordPress landing pages suitable for any type of website.

6. Unbounce

Unbounce is a platform to create Landing Pages that can be integrated with WordPress, or not. Thanks to its drag-and-drop editor it is one of the easiest platforms to use, and requires no programming skills. The editor has a library of over 100 landing page templates optimized for conversions.

We note that Unbounce was born specifically as a landing page buider and in fact all the landing models proposed are extensively tested to maximize conversions.

The Smart Traffic tool is also interesting: a tool based on artificial intelligence that automatically sends traffic (based on characteristics such as age, gender, etc.) to the most relevant Landing Page.

In addition, the company also offers interested customers the chance to test all of its features through its free 14-day Unbounce trial.

I have only mentioned a few Unbounces, but already from these. We fully understand how it is a professional tool of the highest level , intended for companies or agencies. That need massive tests and landing with guaranteed quality.

7. Landing Page By Instapage

Instapage is among the most powerful landing page builders in the world, according to many the most powerful of all.

It is a tool used by companies and structured agencies. Able to propose the best and easiest to use technology on the market today.

Unfortunately all this has a (very high) price and it is only for this reason. I place this tool at the bottom of the ranking.

The page builder provided by Instapage is among the most complete and powerful ever. Able to really allow any customization of every aspect of a Landing Page. It includes over 200 ready-made Landing Pages divided by sector.

Instapage specializes in lead acquisition, and data analysis that affects the conversion rate of any page. It is essentially part web design, part marketing platform and part data analytics

Note on WordPress integration. There is a simple free plugin that allows you to install a page created via Instapage on any website in WordPress by simply assigning it the URL .

In conclusion, Instapage is perhaps the best landing page builder ever, but of course. It is designed for those looking for advanced features and tools of all kinds to squeeze the most conversions.

Typically it is a tool used by companies , whether they use WordPress, or if they use other CMS.

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