If you’re looking to expand your eCommerce business, it’s crucial to pay attention to new trends and learn about which are here to stay and which will be fads in the years to come.
This guide will help you get ahead of the curve by looking at the top 10 eCommerce trends from 2022 to plan and take advantage of what’s hot before everyone else catches on.
These trends will be game-changers in the coming years, from artificial intelligence to customer personalization, so keep an eye out!
1) Artificial Intelligence
Artificial intelligence, or AI, is taking over. It’s inevitable; it’s going to change how we do business. In less than a decade, AI will not only replace humans in basic and repetitive tasks but also make predictions and solve problems on its own. How will you react? What impact will AI have on your business?
If you want to stay competitive in five years or less, get ready to build an online platform that incorporates artificial intelligence.
A Shopify web development company in India can help implement any features you choose—they specialize in assisting businesses to use new technologies effectively and efficiently, including AI solutions.
Is your chatbot still serving up pre-programmed responses to customer questions? Chatbots are becoming more intelligent with every passing year, and soon, they’ll be able to handle all sorts of customer queries independently.
While they’re already capable of answering basic questions about products, services, and policies at some companies, there’s no telling how far AI will go in the coming years.
Many experts predict that consumers won’t even need to interact with a human representative when it comes time to purchase by 2022.
Instead, they say consumers will interact directly with a chatbot—and while we can see why some might find that idea unsettling (especially as it relates to customer service), there are plenty of reasons why businesses should embrace AI instead of fighting it.
3) Online Video
Because there’s so much competition, you need to do everything you can to make yourself stand out. Video is a great way to do that—people are naturally drawn to it and tend to engage with it more than static images or text.
The top sites in your category should all have embedded videos on their homepage; if yours doesn’t, then add one ASAP. You don’t need fancy equipment or editing software; shoot something short (30 seconds to 1 minute) and embed it directly into your site.
In addition to our content, we feature interviews with industry experts, overviews of new features, product announcements, and other newsworthy events. It’s a great place to get ideas for your video content.
4) Customer Personalization
One thing that every successful business has mastered is personalization. The ability to connect with a customer and understand their needs, wants and desires is critical to success in today’s market.
It doesn’t matter if you have a one-person business or you employ thousands—personalizing your interactions with customers can pay dividends for years to come.
If you don’t know where to start, there are plenty of online resources; to research and find what works best for your company.
You may be surprised at how much more responsive your customers become when they feel like they’re being treated as individuals. This can make the difference in driving sales and boosting revenue over time.
5) Site Search
Sites that implement search suggestions can boost site traffic by providing visitors with quick, relevant searches. Because Shopify already has streamlined integration with Google’s autocomplete feature, you can quickly and easily offer suggestions to help your visitors find what they are looking for.
And because it relies on Google’s algorithms, you don’t have to lift a finger. This is especially helpful if you sell products or services with lengthy or complicated names; people will appreciate not having to type out International Man of Mystery every time they want to buy something from The Beatles.
6) Offline Purchase Support
As more and more people buy things online, retailers must ensure their customers feel supported when they make an offline purchase.
Some retailers might start offering support in-store, and others may do so remotely via chatbot; whatever you choose, it’s essential to provide a comprehensive customer experience.
For example, if a customer has bought from your website and then returns to your store to discuss their order with an employee, that employee should be able to access data about that order.
7) Redesign Checklist
Redesigning your storefronts and website is a must if you want to take your ecommerce shop from good to great. You’ll need a skilled developer to create more streamlined, user-friendly, and visually appealing stores.
For example, it’s not uncommon for shoppers to abandon an online store because they can’t find what they are looking for.
Make sure your site is easy to navigate with an intuitive design that highlights key product features and benefits as well as quick access points to FAQ pages or contact information should shoppers have questions or concerns about their orders.
It may also be beneficial to offer additional resources such as customer service chatbots so shoppers don’t feel like they are stuck on hold when placing an order.
A revamped online presence will give your customers a reason to come back and make them more likely to purchase additional products or services from you in the future.
8) Brand Stories
Popular brands use their origin stories to create a sense of nostalgia in customers. Craft your brand story to build stronger relationships with potential and current clients.
This is especially important when times are tough, and competition is high. Include anecdotes about how you started your business and why you love it.
Share these stories on social media as content pieces, or include them in mailers to convert more sales leads into paying customers.
If you can share something that makes people feel nostalgic, they’ll be more likely to spend money with you. It also helps prove that your company has been around for a while—and won’t disappear overnight.
So if someone is thinking about shopping at one of your competitors, they might consider sticking with you instead since they know that there will always be an option available to them if they choose to buy from you later down the road.
9) Unique Selling Proposition (USP)
Every business needs a unique selling proposition (USP) that differentiates it from its competitors. For example, Walmart’s USP is its promise to offer everyday low prices; Papa John’s pledges to make the best pizza you can buy anywhere.
To develop a unique selling proposition, start by asking yourself: Why should customers choose my brand over everyone else? What do I have that competitors don’t? How will my product or service solve problems customers are facing? The answers to these questions form your unique selling proposition.
Once you know your USP, figure out how to communicate it clearly and succinctly on all marketing materials and across all digital channels. This includes your website and social media profiles, and email newsletters.
10) Machine Learning
No longer a futuristic concept, machine learning is currently being used in ecommerce to provide a better shopping experience.
As consumers demand personalized shopping experiences, your dedicated Shopify developers will be able to create an advanced platform that uses predictive analysis and personalization features to boost conversions to your site.
The evolution of e-commerce trends continues to move rapidly, with new opportunities emerging every day. While most people know that social media is here to stay, we still haven’t fully grasped how technology will transform our day-to-day shopping experience.
What does all of this mean? You must keep up with industry trends and hire dedicated Shopify developers in India who can build compelling and user-friendly shopping experiences using Shopify, Woocommerce, or Magento.
Today, an online presence has become essential, but your business can suffer tremendously if you don’t have a strong strategy.
If you want to remain competitive and succeed as an e-commerce business owner, you must keep abreast of these trends now more than ever before.
Start planning early by reviewing these top 10 eCommerce trends to ensure your business remains ahead of its competitors throughout 2022 and beyond!