Wondering what the best time to be online is? Let’s find out.
Everyone might have his own reason to come online. For example, some people come to the internet for the sole purpose of entertainment – it can be in the form of listening to music, watching movies, or browsing on different sites.
At the same time, there are others who come online to socialize and interact with others on different social media platforms such as Facebook, Twitter, Instagram, and others. (Thanks to the affordable spectrum internet packages!)
However, a portion of people is making very productive use of the internet. It is in the form of working online. Someone who is a freelancer will have to work online for long hours. In comparison, almost all businesses that have an online presence tend to hire teams that stay online for them.
Each one of these activities defines a particular time to be online. For instance, if you are a marketing expert, and your intention is to promote a product or service, the best time to come online is the targeted audience is most expected to be online.
Let’s say your target audience is young men, and you post during the time they are busy at their offices; your post will not give out the expected results. Similarly, posting something at midnight when everyone’s asleep won’t be a good idea either. Therefore, it is essential to determine the best time to be online!
Finding out the peak hours
Our busy lives have made the peak hours quite steady. Many ISPs all over the USA state that they get a surge in internet connectivity at around the same time every day. However, the best internet service is the one that stays put during the peak hours as well.
So, coming to the peak hours, almost everyone comes home from work at 5 pm. After spending some time with family, most of the people start to come online around 7 in the evening. Hence, this is the time when most of the people would come online.
You might wonder that it’s just your routine, but the fact is everyone is more or less following the same patterns!
Hence, we can very profoundly state that the times between 7 pm to 9 pm in the evening are when most of the audience is online. This is exactly the right time to post something for it to get maximum attention. However, it is only possible if you have a good internet package. Otherwise, you are more likely to suffer from slow connection speeds due to a high surge in internet usage. If you want to avoid this problem, get yourself a good internet connection.
For example, spectrum internet packages do not suffer from slower internet speeds even during peak hours.
Factors to determine the best times to be online
Some of the factors, such as your niche, audience, and product/ service, are important parameters to determine the right time, particularly for your requirement. Let’s look into this in detail:
Type of platform to post onto
Different social media sites are active at different times. For instance, people on Twitter might follow different online patterns than people on Facebook. Therefore, you have to plan the time to be online accordingly.
Location of the targeted audience
Time zones play a very important role when it comes to advertising online. Before coming up with the right time to be online, you have to find out the audience and where they actually reside. Once you know the location, you can post according to that particular time zone.
Devices used by the targeted audience
If the audience you are focusing on includes mobile phone users, there is a fair chance that your service reach will be more than their counterpart. This is because desktop usage is different as compared to mobile use. Hence, people will come online at any time from their mobile phones. This is an edge for mobile users.
Demographic details of the Target Audience
Another parameter to determine the right time is to have a little insight into the age, browsing tines, and habits of the audience. If your targeted individuals are elderly, you have to come up with the time to be online that suits the elderly population. Additionally, other details such as relationship, employment status, and religion can also play a role in finding out a way the best time to be online.
The parameters such as type of platform, audience, and location are a lot on the plate to determine the best time to be online. The peak hours might be the same for a lot of people, but they are occasionally different and vary from site to site. Therefore, you have to determine separate times to be online for each social media website.
To work efficiently, you need the right internet, and that is – spectrum internet packages that do not slow down during peak hours. In this way, you will stay in the market and will do great in no time.